SEO TWIST Recognized as Exceptional New Business in the Nation’s Capital

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seo twist wins best ottawa business award FOR IMMEDIATE RELEASE Ottawa, Ontario, November 21, 2014 – The Ottawa Chamber of Commerce and the Ottawa Business Journal hosted the annual Best Ottawa Business (BOBs) Awards at the Shaw Centre on Thursday, November 20, to celebrate and honour outstanding companies and business leaders for their contributions to Ottawa’s economic success. SEO TWIST was selected as one of these leading-edge businesses in the Exceptional New Business category. Due to its rapid growth, financial strength, market position and community involvement, SEO TWIST was chosen amongst its fellow nominees, from a diverse array of industries. When asked about the company’s accomplishments in the short time since its June 2012 inception, SEO TWIST’s President and Chief Technology Officer, Gustavo Natotschiev, says “we attribute it to being able to stay on top of industry trends, hire local talent, and offer complete digital marketing strategies to our clients. We’re a one-stop shop, whereas many other marketing companies can only offer partial solutions. Being a bilingual firm also means that we can service our clients in French, which is important when doing business in this part of the country. Furthermore, being a Google Certified Partner Agency helps in gaining the confidence of our clients and in delivering results.” The digital marketing services that SEO TWIST offers, combined with their tactical approach, have positive effects on their client’s ability to contend with local and online competitors, attract more leads, conversions, and ultimately–grow their business. Mr. Natotschiev says “being able to help businesses grow is what fuels our passion to stay current with new digital marketing techniques and technologies, and work hard to continually improve”. To ensure the quality and integrity of the BOBs Awards all applications are reviewed by a Finalist Selection Committee. This Committee is composed of the Ottawa Chamber of Commerce Chamber CEO, the Ottawa Business Journal’s publisher, and a Chamber Chair or industry representatives with in-depth knowledge of the local business arena. This committee ensures that all eligibility criteria and business excellence standards have been met by the winning companies. About SEO TWIST SEO TWIST is a full-service digital marketing agency located in the ByWard Market area of Ottawa, Ontario, Canada. The firm’s core services include Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing (SMM), desktop and mobile website design and development, application development, video marketing and much more. SEO TWIST has clients in Ontario, Quebec, British Columbia, Alberta and Newfoundland. About the BOBs Awards The BOBs are the evolution of a 20-year-old awards program organized by the Ottawa Chamber of Commerce and the Ottawa Business Journal. This prestigious star-studded event recognizes the most successful and innovative companies and business leaders who are driving economic growth and prosperity in the National Capital. For more information, visit the BOBs Awards website. For more information, please contact: Michelle Maloney, Director of Communications, Partner Email: michellecreativetrnd.com Phone: 613.701.0527 Ext. 203

Content Team

When & Why You Should Work with an Ad Agency


A Look At a Few Key Indicators That Signal It’s Time To Work With An Ottawa Advertising Agency

If your marketing efforts are lacking, or completely nonexistent, you might want to consider working with an ad agency. This option is ideal for those who don’t have time to do the extra marketing management and research on their own. Ottawa advertising agencies provide up-to-date marketing knowledge and expertise with trained professionals and effective marketing technology. If you need the help, and you want to grow your business, you are more likely to have predictable business growth while working with an ad agency than by trying to wing it on your own.

When You Should Work with An Ad Agency

You may not have the budget to hire a complete marketing team, so outsourcing is often a viable option to boost sales and get you on the right track. If you agree with one or more of the following statements, then you know it’s time to look for Ottawa advertising agencies to work with:

  • You don’t have any sales;
  • You don’t have any good leads;
  • You don’t have a marketing team;
  • You lack marketing skills;
  • You have inconsistent marketing results;
  • You don’t know what’s working and what isn’t;
  • You wish you could afford to hire a complete marketing team;
  • You have no clue what’s going on;
  • You hate marketing.

While hate is a strong word, marketing isn’t everyone’s forte. Sometimes you need another perspective and seeking out expertise in the digital marketing field is a great way to get the ball rolling. You may as well leave the work you hate—or are not experienced with—to the experts so you don’t have to worry about it in the future.

Why You Should Work with An Ad Agency

Aside from having someone else do the work for you and improving sales, there are many other good reasons for working with advertising agencies.

A More Cost-Effective Option

The cost of outsourcing an entire marketing team from an ad agency is often cheaper than paying the salary of one full-time exec. Outsourcing is a very cost-effective marketing solution since you not only save on paying for many salaries, benefits, and overhead, but you will have cheaper marketing costs altogether, including ad and software costs. It’s also cheaper to outsource renowned marketing experts than to risk hiring an inexperienced employee who isn’t contributing to your business growth. The combination of saving on staffing costs and the sales generated by an effective marketing strategy will certainly boost your revenue.


A good ad agency will give you complete access to your data, while providing expert insight on everything that’s going on. This transparency means no surprises—such as hidden costs—because this team is working with you as an extension of your own in-house team.

Benefit from Various Expertise

You will have experts from a variety of fields working with you, providing various skill sets that will certainly improve your marketing campaign. Ottawa advertising agencies have the following pros on hand to help boost marketing goals:

  • Business strategists;
  • Marketing gurus;
  • Content writers;
  • Communications pros—including social media specialists;
  • SEO experts;
  • Graphic designers; and,
  • Web designers.
  • Save Time

Instead of trying to learn the skills to become a successful marketer, or hire and train the staff needed for creating a productive marketing team, you can save your time and energy and let the ad agency do the extra work for you. They experts in the industry, so spend your time on something you actually enjoy doing.

Gain Marketing Technology Insight

An ad agency will use the latest marketing tools and technology to improve your marketing efforts, performance, and productivity. They have access to software, services, and analytical tools, and best of all, they can make sense out of all the marketing data that these tools provide, using their knowledge to further improve your marketing strategies.

Reduce In-House Burnout

Sometimes it seems more cost-effective to give your current staff extra marketing roles. But by placing this extra work on their shoulders, they will likely burnout and become less productive over time. And if they don’t have the proper training and knowledge needed for marketing, you may be hurting your efforts, especially if staff are inconsistent and falling behind on projects because their workload is getting unmanageable. Outsourcing avoids this burnout and ensures that everything is consistent, on track, and productive.

No Need for Training

Ad agencies come with the staff already trained and experienced, saving you time, money, and (possibly) frustration. One agency can do all the marketing work for you, launching marketing campaigns, increasing web traffic, boosting conversions and driving sales, while you and your in-house staff take care of what you do best.

Customize Marketing Efforts

Instead of making cuts to in-house marketing efforts when the economy is bad, you can customizing your marketing efforts with an ad agency to suit your current marketing budget. This beats having to fire people when things are tough, and then hire new people when you have the budget to do so.

Stay Up-to-Date with Marketing Trends

Marketing agencies are always on top of the current marketing trends. They are continuously reading up on the latest news so they can provide the best, most up-to-date services to you. This knowledge covers the ever-changing marketing tools, technologies, and strategies that are hard to keep up with for those who have other work on their plate, and who might not enjoy or understand marketing.

See Things from a Different Perspective

Lastly, but most importantly, ad agencies help you see things from a different perspective—from the perspective of the customer—your target audience. It’s easy to get wrapped up in our own worlds, so having an outside perspective is necessary to keep moving forward with the latest trends and finding the most effective solutions. A good ad agency will find the right marketing strategies for you, while keeping you informed, collaborating with you, and doing as much work as necessary to reach your goals.

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