SEO Twist, a local Ottawa search engine optimization service, uses SEO analysis and website evaluation to further increase your business’ conversion rates. An important part of SEO analysis is the concept of landing pages and A/B Testing. Keywords and content is very important when it comes to search engine optimization, but what good are these keywords if you don’t know what they represent or how significant they are. SEO analysis and campaign reports are crucial to the operation and success of Ottawa search engine optimization. Landing pages are a fundamental aspect of search engine optimization; they increase conversion rates by focusing on one specific objective, it targets one specific idea and keyword. Your homepage of your website creates a lot of traffic, but why not increase traffic flow to specific areas of your business also? The homepage is constructed with a more general purpose in mind, with lots of redirecting links. This is great, except for the users that are looking for one specific service or product. All of these links will dilute the message they are attempting to find. The purpose is to match the message you are sending with the mission the customer is trying to achieve. Having a local business in Ottawa, one also needs Ottawa search engine optimization services presented by SEO Twist. This company also does website evaluation which is another crucial component of landing pages and SEO analysis in general. Your homepage handles all different areas of products, services, and values, about your company, mission statements and much more. Your homepage cannot differentiate between all of these aspects, or it would be extremely long and tiresome to read for you, never mind a potential customer. This is why landing pages target one specific need of a specific group of people. This is why coupons or “free-trials’ are excellent on landing pages. Not all promotions are for all customers, be exclusive to customers going out of their way to find something, this will increase conversion rates. Website evaluation is also very important in this sense that you want to be relevant and to the point on every page. Intrigue or captivate your audience with something that they will learn or walk away with knowing, also use call-to-actions within the context of your content. Call-to-actions are extremely relevant If they are used properly and are analyzed using website evaluation. A/B Testing is also significant in SEO analysis because how will you know what sort of layout will attract the most customers for your target message. Once a business owner has decided what they want to test on their landing page for example headline, photos or adding a video then SEO Twist can go on to make different variations of the page. With a keen eye for website evaluation, the web designers at SEO Twist can create an experiment with two or more pages to determine which one produces the highest conversions. Ottawa search engine optimization has never been so on top of its game as it is with the SEO analysis and website evaluation services that SEO TWIST offers. SEO Twist practices search engine optimization techniques that work and yield real results in real time.