SEM Packages are the Answer for Your Growing Business

author image Written by: Lia           Categories - Digital Marketing, SEO Tips

Discover How SEM Contributes to the Framework of a Successful Business

If your business needs a jumpstart to get the cash flowing, search engine marketing (SEM) might be the missing link. While you’re waiting for your organic SEO efforts to blossom, getting started SEM packages will drive more traffic to your site, generate more leads, and boost conversion rates and sales. SEM packages include paid search that increases site traffic by paying for ads on search engines as well as pay-per-click (PPC) ads on websites and social media. Google AdWords is a popular paid search platform amongst search marketers. There are also Bing Ads and Yahoo: Search Ads, and 2nd-tier PPC platforms. While SEO is crucial for a company’s overall digital marketing strategy, SEM certainly has its own benefits. Together, these marketing channels can build a successful marketing campaign encompassing the 4 Ps of Marketing.

The 4 Ps Of Marketing

1. Product/Service

Your product or service is fundamental to your marketing strategy. You need a firm grasp of who your customers are and how your product will meet their needs. With SEM and SEO marketing, market and keyword research will help you understand your target audience and what keywords they will use in each search. These are the keywords that will get your content and sites ranking on search engine results pages (SERPs). An understanding of your target audience will ultimately influence how you price and promote your product or service.

2. Price

To come up with a reasonable price for your product or service, you must find a price that won’t be too high for your customers, or too low for you to lose a profit. Of course, lower prices can lure customers in, but we’re all in it to make revenue, right? Don’t undersell your products but don’t scare your customers away either. While some customers are looking for a bargain, others may be willing to pay a higher price for a quality product or service, especially if you have an established brand and an online reputation. The market research will come in handy to understand your audience demographics, your competitors’ pricing, and what prices will work well for both you and your customers.

3. Place

Where your audience looks for your product or service will influence your marketing channels. Do customers come to you? Or do you go to them? Are they likely to search for you online or offline? If you figure out the best places to reach your customers, which often combines various online and offline marketing channels, you can improve your brand awareness and generate more leads.

4. Promotion

Quality content marketing with SEO is a great way to promote your message to your target audience and gain exposure. But sometimes organic SEO takes more than a day to see results and get those sought-after rankings. In the meantime, you might need a little boost to drive more traffic to your site and generate more leads. This is where SEM packages come in. Including paid search in your marketing strategy will help your website show up at the top of the SERPs, whether or not your organic ranking is near the top. Don’t hesitate another minute! Get out, get noticed, and boost your sales by adding SEM to your business marketing strategy. You can directly reach customers and promote your product or service through various channels with paid search and PPC ads on social media sites. SEM also improves your site’s visibility on SERPs, truly complementing your other marketing efforts.


How Social Media and SEO Services Work Together


Broadcast Your Brand on Social Media and Search Engines with Help From SEO Services

Is your business active on social media? If not, get on it! Social media is an important part of digital marketing campaigns. You can reach a broad range of audiences via social media channels and increase your brand awareness. The rules that apply to successful SEO marketing also apply to social media content and campaigns. If your brand is visible, you post quality content and prioritize user experience, your web presence will increase organically. Organic SEO principles help to naturally attract visitors to both your company website and your social media pages. If your business isn’t using social media to its best potential (or at all), consider working with experts in social media and SEO services to improve your brand awareness and marketing campaigns. Here are a few ways to use social media attention to boost your Google rankings and digital marketing campaigns.

Grow Your Following Organically

Connect with your audience through social media.
Pick up your phone and connect with your audience!
The more REAL followers you have on your social media profiles, the better your search-engine rankings can be. However, Google only considers real followers gained organically, not paid-for proxy followers. Remember, you can’t buy real friendship. Keep your brand voice unique to attract followers, and use that unique brand voice to engage users daily with:

  • Updates,
  • Helpful tips,
  • Useful articles,
  • Open discussions, and
  • Direct conversation with your audience.

If you impress your current followers with how cool and engaged you are, they can tell their friends, share your posts, and help grow your following.

Increase External Links

By sharing high-quality content to your social media pages, you can gain external inbound links from sites that link to your content. These backlinks help develop site authority. We like to think of backlinks as votes; the more votes you receive, the more likely your content is to get noticed. The more external links you have, and the more diverse they are, the greater authority you’ll have with Google and, you guessed it, the better you will rank on Google and other search engines. To get your posts out there and seen, use hashtags (#), post your content on discussion forums and threads, and keep producing quality content that encourages users to share and link to it.

Optimize Posts

With the right optimization techniques, popular social media updates end up ranking high on Google’s search engine results pages (SERPs). Here’s what you need to get up there:

  • High-quality content—i.e. a useful article, video, or infographic;
  • A catchy, accurate, and detailed title; and,
  • Optimized text—i.e. keywords and queries for the intro to your post that are optimized for search.

Promote Sharing & Engagement

Smash that share button!
Sharing is a beautiful thing, especially in the world of social media. If multiple users share your posts—thus, validating you and your brand’s authority—you will gain authority in the eyes of Google and get better rankings. The more shares, retweets, likes, favourites, and replies your posts have, the better you look. To promote sharing, encourage users with incentives for sharing or liking a post, such as entry into a draw for a prize. You can also post an idea or a question, and encourage user engagement with phrases such as, “Like if you agree.” Not totally comfortable asking outright? Keep it subtle! Consider asking a general question of your audience: “What do you think?” It might seem simple, but it might surprise you to learn just how much this can encourage your audience to engage directly. If your content is good enough, this is often all you have to do to get people to interact. You might be surprised by the response you get!

Go Local

To become more visible in local searches, embrace your local community. Whenever you attend or are involved with a local event, post updates with photos, engage with local users, and don’t forget to add the location! Another way to embrace the local community is by befriending local companies on social media. You and the other local brands can do the following nice things for each other:

  • Share and like posts,
  • Participate in discussions, and,
  • Post guest blogs—and share them.

Improve Brand Awareness

Brand awareness comes down to improving the user experience. If users like your brand, they will likely share your posts, increase your audience, and search for your brand online. Branded searches on Google lead to higher rankings and ranking for non-branded keywords as well. An increase in brand awareness will lead to more users searching for your brand on Google, and Google will love you and make your brand more visible in searches. User experience is a top priority for Google when it comes to rankings, so impress users and Google, and get your brand out there.

The more, the merrier.

Maintain Multiple Social Media Profiles

You can increase brand awareness and reach broader audiences through various social media channels, such as Facebook, Twitter, Instagram, Google+, LinkedIn, and YouTube. Since Google ranks social media pages, keep your pages updated, and don’t forget to use Google+ (it will be one of the first pages that users see in a Google search). If you’re too busy to manage multiple social media accounts, consider hiring the pros to manage these accounts for you efficiently. Outsourcing your social media management to SEO service experts gives you access to a dedicated team of experts whose entire job is to handle your social media presence and help take it to the next level. In fact, if you haven’t gotten your social media presence off the ground, outsourcing to an agency is a great way to get things moving, fast.

Social Search Results

Users search on social media as they do on a search engine, so optimizing your profile and content is just as important for these searches. Check how your profiles appear on social media search results because you want users to find your official page easily. There may be several search results with your brand name, so take time to optimize how you appear in searches. Remove inactive or multiple accounts to avoid confusion. If you must use multiple accounts (i.e. for press, HR, and brand), clearly label each account with their purpose. As with organic SEO services, social media marketing is all about quality content and an enjoyable user experience. If you want Google’s approval, put your users first, post high-quality content, and regularly engage with your users and followers. Always remember: if it seems like too much work to juggle multiple profiles, social media marketers can help with their expert SEO services.

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SEO Marketing That Actually Works


For an Effective Digital Marketing Strategy, You Need to Have Content That Engages Your Audience

SEO isn’t a magical formula or a “fill in the blanks” checklist. Google algorithms are always changing, and SEO marketing must change with them. But there is one tried and tested way to guarantee success with a digital marketing strategy—quality SEO content that actually works to engage with your target audience. SEO without quality content is useless. You might get the high rankings at first, but if your content provides little or no value to your audience, you won’t get the conversion and sales you need. One example of an SEO marketing strategy that could give you a high ranking but can also hurt your bottom line is backlinks on third-party sites. If the third-party site has poor-quality content, the backlinks could harm your brand instead of boost conversion rates. These backlinks may boost your ranking for a short period, but if they are not included in quality content, they won’t increase sales. Here are some ways to create high-quality content with SEO for a digital marketing strategy that will yield the results your business needs.

Start with User Intent & Keyword Research

For an SEO marketing strategy to work, you must first figure out how to research effectively. This means trying to understand how your target audience uses search. What are they looking for? What questions are they asking? What words are they specifically looking for? Before you start creating your content, you should have a firm understanding of your audience so you can genuinely engage them with content specific to their needs. This means understanding their language use for keywords and user intent. You should answer their questions and offer useful content that is of value to them. In other words, your content should help them complete a specific task without straying from the topic. Point them in the right direction with a call to action. Encourage your audience to make a call, visit, or purchase, or help them find what they are looking for.

Focus on UX

Aim to design quality content that focuses on the user experience. The more engaged your audience is with your content, the more likely they will interact, convert, and even share your content. The following are the top characteristics of quality content—try to include at least some of these in each of your projects:

  • Simple, clear, and coherent;
  • Credible, valid, or experienced;
  • Entertaining;
  • Inspiring, unexpected and emotional;
  • Educational, practical, and relevant;
  • Deep and thorough;
  • Novel or unique (in value, not just in content);
  • Trustworthy.

Remember always to put the user experience first when creating content. This means meeting your audience’s needs.

  • Display content to easily scan through—short paragraphs, lists, headings, and font that are easy to read quickly.
  • Use effective titles and headings—incorporate keywords into engaging titles for both SEO and to entice your audience to continue reading;
  • For subheadings, include possible audience concerns—common objections, ideal results, time frames, etc.
  • Use plain English—language that is easily understood by your audience, but not too simple or full of jargon;
  • Make it shareable—include sharing links so your audience can easily share it with others on social media;
  • Is better than the competitors—look at your competitor’s content and aim to do better.

Credible & Correct

While your content might offer helpful tips and advice to your audience, a small error, such as a typo, can easily damage your credibility. Not all people are grammar prudes, but it’s important to remember that some people are, and you don’t want to lose potential customers over an easily avoidable mistake. So always edit your content—check, re-check, and check again. Your content should also be factual—if it doesn’t have a source, your audience could think it is made up!

Do Not Stuff Keywords

Both readers and Google will look down upon content that is over-stuffed with keywords. If you find too many keywords in your content, replace some (or most) with synonyms. Also, ALWAYS use the keywords naturally in the content—titles, headings, subheadings, image text, URLs—to maintain its high quality. A keyword that doesn’t naturally read well in a sentence will ruin the integrity and flow of your content. Remember, for the success of your business, your digital marketing strategy must aim to effectively engage the audience with quality content that always puts the audience first. Impress your audience, because without them, you won’t have any sales!

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