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Google+ Shutting Down in April—Save Your Data!

author image Written by: Lia           Categories - In The News

Social Service Set to Close Following Low Usage, Data Breaches—Here’s How to Save Your Data

Late last year, Google finally announced what many have been suspecting for some time: Google+, the company’s attempt at launching a social media platform, is shutting down on April 2. Now, they’re offering users ways to save their data from the platform before it gets deleted. This closure comes after security flaws exposed 500,000 users’ data to third-party app developers in October of 2018. At that point, Google announced an August 2019 sunset date, but another flaw (found in December of 2018) in the Google+ API wound up leaving the data of nearly 52.5 million users vulnerable. Following that, Google sped up the timeline of the closure and deletion of Google+. Since February of this year, users haven’t been able to create new consumer Google+ accounts. Community, pages, and event post functions also no longer work. Google plans on gradually deleting all content from consumer Google+ pages following the April 2 closure. Positioned as an alternative to Facebook, Twitter, and LinkedIn, Google+ never quite took off the way other platforms did. Google’s latest post discussing the platform’s closure mentions low usage and “challenges involved in maintaining a successful product that meets consumers’ expectations” as reasons for the closure. Google also cautions that, following the service’s closure, some Google+ data may still be visible to G Suite users until consumer Google+ is fully deleted.

Saving Your Google+ Data

If you’re looking to save your Google+ data, now’s the time to do it. Google’s offering users a few options for saving some or all of their Google+ data. Their support page provides users with ways to download all or specific portions of their data from the platform. This is important if you’re looking to save photos, posts, communities, and events pages. You can even download Google+ data for an account that you’ve previously deleted. Users can download the following types of data:

  • Google+ stream (including posts, photos, events, and other content)
  • Google+ circles (including names, nicknames, display names, and profile URLs)
  • Communities pages (including names, URLs for Google+ profiles of community owners/moderators/members/banned members, links to shared posts, community metadata, and community images)
  • +1’d content on external sites (links to articles, blog posts, and other content +1’d by users)

Check out the support page for Google+ data downloads to get started.

Lia

Google Updated Performance Max Campaigns

04/28/2022

Performance Max campaigns in Google Ads have been updated with three new features, Google announced earlier this week. Among the additions are New customer acquisition goals, new Performance Max insights reports, and a one-click upgrade tool for Smart Shopping. Let’s dig right in and see how these features can help drive your business!

New Customer Acquisition Goals

You can now use your data to help Google identify (and target) new customers with PMax campaigns. This feature should help you identify who’s a new sure, who’s an old one, which will definitely help with the strategy. There are a few options available:

  • Customer Match Lists – When first-party data is uploaded (name, email, phone, country, postal code), Google gives a match rate that shows how many of your customers have a matching Google account that can be used for targeting. Much cooler than third-party cookies, eh?
  • Conversion Tags – using them might help the new feature cut out people that aren’t new
  • Google’s Autodetection Method – Besides the previously seen Google detected purchase conversion tracking in Smart Shopping, Performance Max also has new machine learning models that predict whether a user is a new customer or an existing customer.

Performance Max Insights Reports

Photo source: support.google.com

If you’re looking for more information on campaign performance, you will be pleased with this new feature. There are two new additions to the insights page:

  • Asset Audience Insights – this will tell you how text, images and videos ‘resonate with specific customer segments’. That means you will be able to see what your customers engage more with, with what content.  Using those insights, you can customize your marketing strategy!
  • Diagnostic Insights – these insights will show you all the issues that might prevent your ads from showing. It will also give you some suggestions on how to fix it.

One-click Upgrade Tool For Smart Shopping

This will begin rolling out soon, Google said, and Smart Shopping and Local campaigns will no longer exist. You’ll get notified when the tool becomes available and after you upgrade it, a new Performance Max campaign will be generated and keep the information from previous campaigns.

Here’s how to upgrade:

 

Why Is This Important?

You already know that tracking everything is the key to success. Well, one of the keys. These additional insights will not only help you keep track of your customers’ engagement and preferences, but will help you develop and customize your marketing strategy. Like it or not, Performance Max is alive and kicking and adapting to it sounds like the smartest choice.

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TikTok More Popular Than Google In 2021

12/30/2021

For the first time in the last 20 years, Google wasn’t the most popular web address in a year – the title now belongs to TikTok.

The social video app owned by ByteDance has been a key digital platform for a while now. Gaining popularity during the pandemic, TikTok is now an opinion-maker of its kind and a go-to solution for targeting the younger generation, Gen Z.

According to Cloudfare, TikTok gained (and remained) number one in the global ranking on August 10, 2021. Before that, it was a back and forth battle with Google, but since then, the video app has mostly taken the lead.

Even though Google managed to come first again a few times, it didn’t win for the holidays. On Black Friday, TikTok rose again – a key fact for e-commerce businesses that rely on Google during the holidays shopping spree.

In comparison, TikTok was number seven in ranking after Google, Facebook, Microsoft, Apple, Netflix and Amazon in 2020.

The app now has more than 1 billion monthly active users and doubled down on privacy, ad measurement and commerce, so it isn’t surprising that brands and marketers are getting more comfortable with advertising on it. The fact that the number of consumers exposed to ads nearly doubled, going to 37% this year, also helps.

After managing to surpass the potential ban in the U.S last year, TikTok continued attracting users and gaining more downloads. It became the first non-Facebook mobile app to surpass 3 billion downloads.

While staying in touch with its users and adapting to changes such as the return of longer videos, TikTok might have the potential to become a leader in the advertisement in the future.

The Year’s Winners By Cloudfare

Top 10 — Most popular domains (late) 2021

  1.  TikTok.com
  2. Google.com
  3. Facebook.com
  4. Microsoft.com
  5. Apple.com
  6. Amazon.com
  7. Netflix.com
  8. YouTube.com
  9. Twitter.com
  10. WhatsApp.com

Top 10 — Most popular social media domains (late) 2021

  1. TikTok.com
  2. Facebook.com
  3. YouTube.com
  4. Twitter.com
  5. Instagram.com
  6. Snapchat.com
  7. Reddit.com
  8. Pinterest.com
  9. LinkedIn.com
  10. Quora.com

 

 

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