Google has added a new ad unit to its AdSense suite that is supposed to point users to related content on your site. As seen in the image below, the new ad unit functions as a content type suggestion, directing users to additional content-related pages on your website.
So, essentially – it’s an effective way to keep visitors on your site longer, as well as increase advertising exposure and branding.
Here’s how Google explained it:
“Related search for content is a contextual navigation unit that shows users search terms related to the page they’re viewing on a publisher’s website. When they click a search term, they’re taken to a search results page on the publisher’s site where they can explore other relevant topics, including search ads.
As a result, Related search for content can help publishers increase site engagement – including site traffic, pageviews and ad impressions – and drive incremental revenue.”
Taking Care Of privacy
Also, according to Google, its a ‘privacy-preserving’ solution’, since the new feature doesn’t use user data to deliver relevant search terms but uses page content instead.
“Meanwhile, ads on the search page target the search term the user clicked on, rather than actual user data.”
This option could help Google deliver more customized ad solutions without the need for cookies, as part of its move away from user data tracking.
The Benefits Of Using The New Feature
- Increased site engagement:
- Relevant search ads
- Incremental revenue
- Better user experience
- You get more ad revenue
Google also stated that, in order to start using Related Search For Content Ads, you must first activate AdSense for search for your AdSense account by contacting your account manager and making sure you comply with Google’s policies.
The full process and steps for creating a related search unit for your content pages can be found here.