fbpx

Potential Google Update Rolls Out Over Labour Day Weekend Speculation Grows Over 2nd Update in Less Than a Week

author image Written by: Nicole McCormick           Categories - In The News, SEO

Google sure has a way with timing! While most of us were relaxing and lighting up the grill this Labour Day weekend, Google may have been rolling out yet another small algorithm update.

This latest “update” comes less than a week after another small unconfirmed update appeared to roll out on September 1.

There hasn’t been much chatter surrounding this possible update, however, according to Search Engine Round Table, tracking tools were showing more significant fluctuations compared to the September 1 update.

READ MORE: Potential Google Search Ranking Algorithm Update Rolled Out September 1

Here are some of the few comments posted to Webmaster World forums over the weekend:

“Biggest drop ever, much bigger than panda. Yet i don´t know if it is our site or if it is due to total mismatch of serps and query. Searching for apples shows a lot of fruits but no apples.

But it seems that we are outranked by sites with 1x picture, 1x H1 , no description, 1x buy button. I forgot this must be a compelling website.”

“Traffic less than half of where I would normally expect it to be. Two notable points:

1. Almost all single page views … this always tells me something is wrong.

However the last 3-4 days:

2. My global traffic sources have changed with 50% now coming from the USA, up from 30%, and my second biggest source, India, has gone from multiple page views to a few single pages and even many of thise do not look genuine.

Something has been up-borked majorly! That’s my polite terminology:-)”

“The third day of traffic being significantly lower across all sites for me, something’s changed, not too sure what as yet.”

As for the tracking tools, here are some screen grabs posted by Search Engine Round Table so you can see for yourself:

MOZCAST FORECAST

SEM RUSH SEPTEMBER 4 TRACKING

Nicole McCormick

Nicole is a wordsmith wizard, passionate about the written word and an avid storyteller who uses creatively crafted prose to help bring your brand’s story to the next level. A former journalist with writing credits in both local and national news publications and a few newspaper awards under her belt, Nicole now enjoys telling your stories and finding new and creative ways to create valuable content that resonates with audiences in the digital landscape.

Small Google Algorithm Update Rolled Our October 26

10/28/2021

Chatter within the SEO community might be limited, but if the tracking tools are any indication, it appears that a small Google algorithm update rolled out around October 26th. 

Search Engine Round Table is reporting that most tracking tools showed a great amount of volatility on or around October 26th, essentially confirming that some kind of update did take place.

And while chatter in the forums has been minimal, there were some complaints of ranking shifts in Google Search made over on WebmasterWorld.

Here are some of the top comments:

“We are having one of the most volatile months in terms of (unannounced) updates and serp fluctuations but one of the least active monthly threads.”

“For the past few days, new posts are not getting indexed, GSC is showing Discovered, but not indexed. sad It’s a 5-year-old website with 1M impressions daily(100K organic traffic). Unique content, +1K words, but still…not indexed. SAD!”

“No, high authority websites were never downranked in my niche until very recently, hence the major shuffle remark.”

Here’s what some of the tracking tools are showing:

Semrush:

Semrush tracking tool

Cognitive SEO:

Cognitive SEO tracking tool

SERPmetrics:

SERP Metrics 

Nothing too crazy going on, but it’s clear that some kind of small update rolled out this week.

read more

Data Reveals That Google Search Results Have Been 68% More Volatile in 2021

10/22/2021

Considering how many algorithm updates have been rolling out these past few weeks, we’re not surprised to report that Google Search results were 68% more volatile on desktop and 85% more volatile on mobile this year, according to Semrush data.

The data was published this week by Semrush’s head of communications, Mordy Oberstein.To get these results, Semrush looked at data between January 2021 through October 2021. In this context, high volatility translates to a score of five out of ten through eight out of ten on the Semrush Sensor tool.

Breaking down the data even further, Oberstein explained on Twitter that over 50% of the days in 2021showed above normal levels of volatility on desktop and mobile. Pretty wild, right?

In the end, these insights only confirm what we’ve been reporting all along – something is going on over at Google this year causing high levels of volatility. And while it may not be the best idea to obsess over every little ranking dip, it’s important to remain informed and know that this isn’t an isolated issue that only you are experiencing.

read more