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Pinterest Releases Mobile Ad Tools to Support Sellers

author image Written by: Jérôme Léon           Categories - In The News, Social Media

New Pinterest Tools Allow Sellers to Manage Campaigns via Mobile App

Right on the heels of going public, Pinterest has announced the launch of its new mobile ads tools to support sellers. This means that brands can now create and manage ad campaigns more easily on the platform via mobile devices, and set up their Promoted Pins. The new tools are available to all US business accounts and are starting to roll out globally. They can only be used on the Pinterest app for iPhone and Android, not mobile web. Pinterest has indicated that brands can use the new mobile ad tools to select Pins from their business profile and choose between automated and custom targeting options. They will then decide the length and daily budget for the campaign, complete their billing information, and publish the ad. As explained by Pinterest: In the last year, we’ve added a suite of self-serve tools to make it easier for businesses of all sizes to reach Pinners and measure the effectiveness of their campaigns. Now, with the ease of Mobile Ad Tools, businesses get simplified ad creation with consolidated targeting options, taking the guesswork out of setting up Promoted Pins. Until now, businesses on Pinterest have had to set up their campaigns from the desktop site. The new options will facilitate the whole process on mobile.

Other Promising Features

A few other features within the mobile app include the ability to:

  • Adjust budget and targeting
  • Pause an ad
  • Edit the URL destination and the campaign name
  • Check metrics such as advertising spend, remaining campaign duration, impressions, clicks, click-through rate (CTR), and saves.

The company also stated: Using Mobile Ad Tools, companies can build brand awareness and drive performance while reaching new customers without going over budget. Businesses like FOUNT, Little Blue Olive, and elementary school teacher Kaitlyn Albani are already seeing results from early testing. Over and out. Now any business can promote any one of their pins from a mobile device in just a few simple steps.

Jérôme Léon

Twitter: Verification Check Mark Will Cost You More

11/04/2022

These days Twitter is all over the news. The social media platform has become Elon Musks’ most recent investment making him the owner.

That also means he’s running the show over at Twitter. As we’ve already seen through his abrupt employee layoffs, he’s making cuts where he can save money. He’s also introduced several features that may further monetize content on the app.

Read More: The Future of Twitter’s Monetization 

Take a Twitter Blue Account or Don’t

Speaking of money, the latest change that Musk wants to make to Twitter is combining that little blue check mark for verified users into the Twitter Blue subscription. Instead of blue check marks being unattainable for some, now users can decide to pay $8 per month.

Elon Musk tweeted about this change on November 1st, here’s what he had to say.

For those of you who already have a blue check mark, you have 90 days to sign up with Twitter Blue or you’re not going to have a check mark anymore. Currently, the Twitter Blue subscription costs $4.99 for a set of premium features.

Price Hike For Verified Users

If you are a verified user than the recent announcement of a price hike can be frustrating to hear. In terms of price hike’s its look like Twitter Blue is going to skyrocket to $19.99 per month, reports The Verge.

Read More: Twitter Communities Visible On Profile!

The reason for such a jump in price is Musk’s push to create the Twitter Blue subscription as an all-encompassing premium subscription. His main reason for this is to weed out the bots and ensure that users are real people.

All in all, Twitter users with check marks have a decision to make, to keep or not to keep.

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New Study On Google Search Zero-Clicks

10/27/2022

Recently, a new study published findings about Google’s zero-click searches.

In the past, they’ve been made out to be more or less the problem when it comes to Search results. But Semrush’s study found that it was in fact another factor that was influencing the rates of desktop and mobile zero-clicks.

SEO Lingo: What are Zero-Clicks?

In the case of zero-clicks, it’s pretty much just as it sounds. With a few additional points that are important to know. Search Metrics defines zero clicks as “…queries in search engines…that do not send you to a third-party website from an organic search result.”

Read More: You Can Use Third-Party Cookies For An Extra Year

You might be wondering why SEO find zero-clicks to be a pain. Well, Search Metrics also says that “around 50 percent of searches currently end without a click on an organic search result.”

The Semrush Study Results

With this study bringing more information to light about search results you might be wondering about where in fact the clicks went.

Image Credit: SEMrush

In the image above is a breakdown of Google’s search findings for desktops. Based on these stats, one interesting factor is the google keyword rate, sitting at 17.9%. Search Engine Land reports that the majority of users searching “decide what to click on within 15 seconds.”

Read More: Five Changes Coming To Mobile Search

This sheds some light on the search decision-making skills. It appears as though if the results aren’t specific enough, then search won’t keep reading results. Instead, they will change the keywords used in their search, thus upping the zero-click rate.

For more details, you can read the full SEMrush study on their site.

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