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Overcoming Obstacles with IDS Systems

author image Written by: Lia           Categories - Success Stories

How SEO TWIST Addressed Challenges to Ensure Client Satisfaction

As a leading digital marketing agency, we’re proud of the diverse range of clients we work with. No two clients are alike, and we’re always stepping outside our comfort zone to provide exceptional service tailored to their unique needs. And there’s always something special about developing a relationship beyond the usual client-customer approach to something more personal. Sometimes, it’s as simple as a smile and friendly conversation before getting down to business. Other times, it’s about going above and beyond to ensure client satisfaction with the level of service they’ve received. When IDS Systems approached us to handle their website redeployment, we knew we’d be pushing ourselves to deliver the best. Working to help refresh and redesign IDS Systems’ web presence was an opportunity for SEO TWIST to demonstrate exactly what we’re capable of. We worked closely with the client to capture their identity, mission, and values, ensuring they were reflected on their new website. But it wasn’t a process without its challenges.

The Initial Approach

IDS Systems is a leading team of expert analysts and consultants providing leading-edge data analytics, IT advisory, systems integration, and IT fulfilment services. Put simply, they know their stuff, and they approached SEO TWIST to handle their website redesign and restructuring. IDS Systems tasked us with creating a compelling website that reflected these four key aspects of their business. This included effective messaging from a content perspective, eye-catching design, and an intuitive site structure and SEO setup to push conversions. After these successful initial meetings, the SEO TWIST team set about fulfilling the mandate provided by IDS Systems. The site architecture was a significant aspect of this project. As we proceeded, though, the team ran into challenges and obstacles that pushed us to step up to the plate and ensure we met and exceeded the client’s expectations.

Overcoming Obstacles

At SEO TWIST, we value accountability, feedback, and the opportunity to overcome obstacles and challenges. It’s what helps our team grow and develop their skills while providing exceptional finished products to our valued clients. Sometimes, though, despite our best efforts, we miss the mark. When we presented IDS Systems their new site, something was off. Though the client was initially satisfied, it soon became apparent more work was needed to effectively present key cornerstones of their business. It was a stumble on our part. But stumbles and falls give us an opportunity to pick ourselves back up and try again. The first step was to determine exactly what the client would need to be satisfied. Communication is key for every project we undertake, and we met with the client to discuss how we could more effectively meet their needs.

Lasting Solutions

Our team came up with a plan of attack and set about putting it into action. We started with providing a revamped site architecture to the client. Our team knew we’d missed the mark in reflecting IDS System’s key pillars, so we wanted to ensure we were capturing those focuses in our revisions. We also took time to discuss menu structures, page layouts, and interlinking individual pages to ensure easy and intuitive navigation for website users and visitors. Through these discussions, we came to a greater understanding of IDS Systems’ needs. A big takeaway for our team was a brand-new approach to site architecture. We worked carefully to develop and implement detailed architecture documents to carefully illustrate the exact structure of a site. The team adopted this approach as our new standard to ensure success in all future projects. We also took the time to address client requests and revisions line-by-line, page-by-page. Feedback and revisions are a part of the development process, and we work hard to ensure we capture every detail.

Closing Thoughts

Our changes and work to revise the IDS Systems site met expectations and allowed us to maintain and improve our relationship with a client. Again, no two clients are alike. Though we have a standard approach to new projects, we adapt and change to ensure success and client satisfaction. We’re incredibly proud of our work with IDS Systems. What’s more, we’re thankful for the opportunity our team had to address their concerns and to meet their expectations.  

Lia

How to Strengthen Your Social Media Presence

02/06/2018

With the Help of Ottawa Web Marketing Pros, Your Business Can Be Ever-Present on Social Media

Social media marketing is probably the most immediate marketing channel today. With most, if not all, of your target audience spending hours on social media each day, it’s never been easier to reach out to them. All it takes is a bit of effort on your part to get to the heart of their wants and needs while increasing your brand awareness. Plus, you get to have a bit of fun while you’re at it! If your business doesn’t have a strong social media presence, take note: strengthening your social media presence, engaging with your audience, and building your brand pays off. Here are a few simple ways you can improve your social media presence and build a following that translates into business:

Use a Strategy

You need to plan ahead to ensure your social media strategy effectively matches business goals and objectives. Take some time at the start of the month to map everything out. You already know what you’re up to in terms of business, so find ways to reflect, promote, and support that in your social media. Say you’ve got monthly specials you’d like to promote—you can easily pin those deals to the top of a Facebook page and post a few reminders through the month to give updates to your audience.

Read More: Why Your Business Needs A Social Media Marketing Strategy

But it all starts with a few SMARTs. Heard of the SMART criteria? It’s a common list of criteria to help you set goals within an organization. SMART is an acronym, which stands for:

  • Specific – What are you targeting? What do you want to accomplish?
  • Measurable – You’ve got to have something you can measure, such as increasing page likes or post reach.
  • Attainable – You’ve got to be able to reach your goal.
  • Relevant – This is a big one. What will reaching your goal do for you?
  • Time-bound – Give yourself a deadline. It’ll keep you accountable, but it also makes it easier to measure your success.

[/su_list] On a less high-minded note, you’ve also got to get all your ducks in a row. This includes:

  • Creating quality content ahead of time that appeals to your audience;
  • Planning out postings for each social media account on a calendar for the month;
  • Scheduling posts ahead of time on the social media platforms; and,
  • Getting your posts shared and seen by more people using a few handy tricks of the trade.

It can be a lot of legwork, but it pays off. The initial setup is always the hardest. Once you’ve done it once, it’ll be easier to do again, especially if you plan month-to-month.

The Human Touch

People like to talk to people. That’s why it’s called social media! Keep that in mind when interacting with users. While engaging with your audience on social media, stay away from obvious automated responses. Anything too corporate or formal will stand out on these platforms. Personalize responses to users when responding to comments, and post content that shows the more human side of your business. In fact, look back at the first point we made about creating quality content in the last section. What that really should say is “Create cool content that your users want to share.” Obviously some posts are going to be more technical or informative than others, but at the end of the day, you want cool stuff that people want to share and comment on.

Know Your Audience

You can really connect with your audience if you know what they want. From products and services to types of social media content you post, you can win their hearts by understanding their needs. And if you’ve really wooed them with your deep understanding, they’ll likely want to visit your website after engaging with your social media accounts.

Link to Profiles and Website

The best way to direct users to your website via your social media page is by linking to your website. And you can impress those who stumble upon your website and see the social media icons linking to your profiles. They’ll know you’re cool right away, and will likely want to see the more human side of your business by checking out these links.

Don’t Ignore Anyone

Whether comments are nasty or nice, you should always respond to them. Users will feel heard and valued, especially if they have complained about a product or service you offer. And in fact, responding to negative comments or reviews with professional, sincere attempts to solve a problem pays off. After all, it’s one thing to drop the ball, but another to own up to it, pick it back up, and score the touchdown. By providing the best customer service possible on social media, you’re not just providing effective reputation management and acting professionally. You’re creating a visible track record of success. The more bad reviews you can turn into good ones, the more you establish a reputation as a business that goes the extra mile. The more you engage your audiences and give them what they want to see, the better. If you’d like some more social expertise to boost your social media presence and brand recognition, contact the Ottawa web marketing pros. https://creativetrnd.com/digital-marketing/outsource-social-media-marketing/

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