How SEO TWIST Addressed Challenges to Ensure Client Satisfaction
As a leading digital marketing agency, we’re proud of the diverse range of clients we work with. No two clients are alike, and we’re always stepping outside our comfort zone to provide exceptional service tailored to their unique needs. And there’s always something special about developing a relationship beyond the usual client-customer approach to something more personal. Sometimes, it’s as simple as a smile and friendly conversation before getting down to business. Other times, it’s about going above and beyond to ensure client satisfaction with the level of service they’ve received. When IDS Systems approached us to handle their website redeployment, we knew we’d be pushing ourselves to deliver the best. Working to help refresh and redesign IDS Systems’ web presence was an opportunity for SEO TWIST to demonstrate exactly what we’re capable of. We worked closely with the client to capture their identity, mission, and values, ensuring they were reflected on their new website. But it wasn’t a process without its challenges.
The Initial Approach
IDS Systems is a leading team of expert analysts and consultants providing leading-edge data analytics, IT advisory, systems integration, and IT fulfilment services. Put simply, they know their stuff, and they approached SEO TWIST to handle their website redesign and restructuring. IDS Systems tasked us with creating a compelling website that reflected these four key aspects of their business. This included effective messaging from a content perspective, eye-catching design, and an intuitive site structure and SEO setup to push conversions. After these successful initial meetings, the SEO TWIST team set about fulfilling the mandate provided by IDS Systems. The site architecture was a significant aspect of this project. As we proceeded, though, the team ran into challenges and obstacles that pushed us to step up to the plate and ensure we met and exceeded the client’s expectations.
At SEO TWIST, we value accountability, feedback, and the opportunity to overcome obstacles and challenges. It’s what helps our team grow and develop their skills while providing exceptional finished products to our valued clients. Sometimes, though, despite our best efforts, we miss the mark. When we presented IDS Systems their new site, something was off. Though the client was initially satisfied, it soon became apparent more work was needed to effectively present key cornerstones of their business. It was a stumble on our part. But stumbles and falls give us an opportunity to pick ourselves back up and try again. The first step was to determine exactly what the client would need to be satisfied. Communication is key for every project we undertake, and we met with the client to discuss how we could more effectively meet their needs.
Our team came up with a plan of attack and set about putting it into action. We started with providing a revamped site architecture to the client. Our team knew we’d missed the mark in reflecting IDS System’s key pillars, so we wanted to ensure we were capturing those focuses in our revisions. We also took time to discuss menu structures, page layouts, and interlinking individual pages to ensure easy and intuitive navigation for website users and visitors. Through these discussions, we came to a greater understanding of IDS Systems’ needs. A big takeaway for our team was a brand-new approach to site architecture. We worked carefully to develop and implement detailed architecture documents to carefully illustrate the exact structure of a site. The team adopted this approach as our new standard to ensure success in all future projects. We also took the time to address client requests and revisions line-by-line, page-by-page. Feedback and revisions are a part of the development process, and we work hard to ensure we capture every detail.
Our changes and work to revise the IDS Systems site met expectations and allowed us to maintain and improve our relationship with a client. Again, no two clients are alike. Though we have a standard approach to new projects, we adapt and change to ensure success and client satisfaction. We’re incredibly proud of our work with IDS Systems. What’s more, we’re thankful for the opportunity our team had to address their concerns and to meet their expectations.