Ottawa Web Design Experts Help You Create Calls to Action that Convert

author image Written by: Content Team           Categories - Digital Marketing

Get some tips from an experienced internet marketing company to turn visitors into buyers

Ottawa web design You’ve recently set up a new website and you’re very happy with all the compliments you’ve been receiving about it. It looks beautiful and all the necessary information is on it, but for some reason, it’s not converting visitors into buyers the way you would like it to. You notice that people aren’t filling out contact forms or signing up for your newsletter either. So what’s going on with your website? As Ottawa web design experts, we have a lot of experience creating effective calls to action (CTAs) for our clients by using smart design and effective copy. Here are some tips to help you do the same for your website:

The devil is in the details

It may be difficult to believe, but in our experience as an internet marketing company, something seemingly inconsequential such as changing the colour and size of a button or moving a line of text to a different part of the page can make a huge difference in click-through rates (CTR). For example, did you know that there are parts of a page that people are more likely to look at? There are various “hotspots” on a page (depending on the layout). Generally speaking, placing CTAs at the top of a page will yield better results than putting them at the bottom. You also have to be cautious about choosing the right graphics and images. For example, don’t go with a cartoony design if you are creating a website that is trying to sell luxury cars for sophisticated buyers. These are just some of infinite examples of paying attention to details in design. This is where Ottawa web design experts can come into map out your pages and make them look gorgeous too.

Use action words

Tell your customers what to do. Any internet marketing company will tell you that it’s not bossy; it’s just a way to encourage visitors to take action. Furthermore, showing the benefits and creating a sense of urgency will boost engagement. Most people have attention spans of fruit flies when it comes to internet browsing, so make the copy enticing enough for people to click. Some examples include: – Call Today for a Free Consultation – Register Now and Receive a Complimentary T-Shirt (for a limited time only) – Donate Now to Help Hurricane Victims – Subscribe to Receive Free Gardening Tips

Less is more

internet marketing companyInternet marketing companies will tell you that when it comes to designing effective calls to action, don’t give people too many choices. You might be thinking, “What are you talking about? I like having a lot of choices!” Yes, having many options in great, but in this case it’s not. The truth is if you present people with too many choices, they will take longer to make a decision and when they do, they might second-guess if it was the right one since there were so many other options on the table. It’s like going to a restaurant and being overwhelmed by a menu that has dozens of food and drink items. Ottawa web design experts know that pages with high conversion rates have a clean yet eye-catching design and are very simple to navigate. You won’t see any clutter here. They will clearly present a need or problem and provide a solution, one that you will get by clicking a button.

CTAs can be in places other than the homepage

Chances are that most of your potential customers will land on your homepage first, but once they explore other pages, you’ll still want them to perform an action. Whether it be signing up for a free trial or contacting you for more information about your product/service, having calls to action on all (or at least most of) your pages will increase the chances that your visitors will perform the desired action.

One-size does not fit all

Remember that every website and their respective goals are different. An e-commerce website selling shirts and an immigration law firm will have different approaches in creating calls to action in order to be effective. There is no one magic solution for every website across each industry. With the numerous factors to consider, it can be a bit daunting. If you want to ensure that you execute your CTAs properly, contact us and see how our talented internet marketing company can transform your website into a converting machine!

Content Team

Grow Your Business With Effective Internet Marketing & Communication


Tips to Boost Business with the Help of an Internet Marketing Company

So you’ve established your small business—that’s great! But how do you grow it? Today’s marketing strategies are ever-changing, and if you want to grow your business, you need to really stand out in the digital world. Here are a few tips for growing your business with effective marketing and communication—all possible with the help from an Internet marketing company.

Post Quality Blog Articles

First thing’s first, you need a blog on your website. And it can’t be just any old blog. It has to be worth your readers’ while. Blogs help optimize websites for search engines, but ONLY if they have quality content. Search engine optimization (SEO) with informative, useful blog posts will help get you noticed on the web, ranking higher on search engine results pages (SERPs). So when users search with keywords related to your blog and business, your website will actually show up on SERPs. This will lead to an increase in brand awareness, direct more traffic to your site, and increase leads, sales, and your customer base. Tastefully include SEO keywords into these quality blog articles, and offer helpful and relevant information to your customers. Try posting blogs every week, or at least once a month. If you don’t have the time to write blog posts, get the help of an Internet marketing company to write these articles for you. They have skilled content writers who will research topics and write compelling blog posts, so you can spend your time focusing on other business strategies to help your business grow.

Go Mobile

If you want to reach a MUCH larger audience, you will also need a mobile marketing strategy. With so many people using their mobile devices for search these days, you will be missing out on a large customer base if you don’t appeal to this market. An Internet marketing company can help your business can go mobile in the following ways:

  • Develop a responsive design for a mobile version of your website;
  • Engage with users on social media sites that are used mostly with mobile—i.e. Instagram, Snapchat, Pinterest, and Tumblr;
  • Create an SMS marketing campaign—send your customers updates and offers via SMS text messages; and,
  • Create your very own mobile app.

Personalize Your Social Media Communications

Social media marketing is an excellent way to engage with customers on a personal level. You can create ad campaigns that target specific groups—based on their interests and behaviours. And better yet, you can address customers by their names when sending out bulk messages, or when replying to their inquiries. Not only will they love the personalized attention you’re giving them, but they will be more likely to convert and stick around, providing an excellent return on investment. A professional internet marketing company will have social media specialists on board to help you with this essential marketing strategy.

Eye-Catching visuals

Visual marketing is so important in today’s fast-paced world. You could literally lose an audience in the blink of an eye. To catch the attention of hurried consumers scrolling by, you need to really stand out with visually-appealing content that communicates a message. Video marketing with engaging videos, live streams, and graphic design will help get their attention, even if it’s only for a moment or two. Think of quick, entertaining videos, cool infographics, and live streams of events that you’re involved in.

Good Ol’ E-Mail Marketing

While e-mail marketing may seem like a thing of the past with social media at the forefront of marketing strategies today, customers still like promotional e-mails. These e-mails should be exactly what you would prefer in an e-mail—engaging content that is useful to the reader. These can include:

  • Special offers,
  • News,
  • Useful tips, and
  • Links to your quality blog articles.

As a small business starting out in the fast-paced digital world, you have many channels at your fingertips that are extremely useful to engage audiences, increase brand awareness, and help your business grow. And if you want to take advantage of all these effective marketing channels, you can enlist an internet marketing company to help with all this extra work. It will certainly pay off to stay on top of the ever-changing marketing strategies.

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