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New Review Snippets Reports Headed to Google Search Console

author image Written by: Nicole McCormick           Categories - In The News

Google Offers Support For Review Snippets Using Rich Result Testing Tool

Another day, another update from Google. Do we really expect anything less at this point? Google recently announced in a blog post the release of new tools and reports in Google Search Console. Among the new reports include an enhancements report and performance report, along with support for review snippets using the rich result testing tool. The goal is to make it easier for site owners to understand how their marked-up review snippet pages are performing in Search and identify and fix any potential review issues. https://twitter.com/googlewmc/status/1226922920884097025?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1226922920884097025&ref_url=https%3A%2F%2Fwww.seroundtable.com%2Fgoogle-search-console-reviews-snippet-support-28979.html Let’s take a closer look at each:

Review Snippet Enhancement Report

Review snippet enhancement report Source: Google The new review snippet enhancement report covers all the content types currently supported as review snippets and will be available for sites that have implemented reviews or ratings structured data. The report will help site owners make the most of their reviews by allowing them to see errors, warnings, and valid pages for markup implemented on their site. Site owners will also be able to use the report to validate any issues they have fixed. This will then trigger a process where Google recrawls your affected pages.

Review Snippet Appearance in Performance Report

Google performance report Source: Google Using the new “Review snippet” search appearance filter, the Performance report allows your to see the performance of your review or rating marked-up pages on Google Search and Discover. This allows you to check impressions, clicks, and clickthrough rate results of your review snippet pages. You will also be able to check their performance to better understand how they are trending for any available dimensions. For instance, you will be able to filter data to see which queries, pages, countries, and even devices are bringing traffic to your review snippets.

Review Snippet in Rich Results Test

Review Snippet in Rich Results Test Source: Google Once you have added Review snippets structured data to your pages, the Rich Results Test tool allows you to – you guessed it – test them. You can either test a code snippet or submit a URL of a page and see any errors or suggestions for your structured data.

Why You Should Care

Review snippets, which are short excerpts of a website’s review or a rating, (typically an average of the combined rating scores) are one of the most used structured data types on the web. When Google finds valid reviews or ratings markup, it will show a rich result that includes stars and other summary info, either directly on search results or as part of a Google Knowledge panel. So, our point is that these new reports will be particularly beneficial to those who have reviews on their snippets or local panels, as they will help you debug issues and see how well your snippets are doing.

Nicole McCormick

Nicole is a wordsmith wizard, passionate about the written word and an avid storyteller who uses creatively crafted prose to help bring your brand’s story to the next level. A former journalist with writing credits in both local and national news publications and a few newspaper awards under her belt, Nicole now enjoys telling your stories and finding new and creative ways to create valuable content that resonates with audiences in the digital landscape.

New and Improved Google Search Consult Arrives with Better Data Export

03/02/2020

Google Search Console Now Allows Complete Information Downloads From Reports

Everyday is Groundhog Day in the world of Google, as it would seem that not a day goes by without some kind of change or update – both welcome and not-so-much – coming from the search engine giant. This time, the change is very much welcomed, as Google has made some pretty significant improvements to data exporting capabilities within Google Search Console. According to a recent blog post announcement from Google, going forward, instead of just specific table views, you will actually now be able to download complete data sets in almost all Search Console reports. https://twitter.com/googlewmc/status/1232650809982308352 So, not only will you have more data available to download, but you will have the ability to access and export better data as well. “We believe that this data will be much easier to read outside SC and store it for your future reference (if needed),” said Google.

Changes to Enhancement Reports

When exporting data from an enhancement report, in addition to the list of issues and their affected pages, you’ll also be able to see a daily breakdown of your pages, their status, and impressions. And if you are exporting data from a specific drill-down view, you’ll be able to see details describing this view in the exported file. If you choose Google Sheets or Excel for exporting data, you’ll get a spreadsheet with two tabs, and if you choose to download as csv, you’ll get a zip file with two csv files. For reference, here’s a sample AMP report provided by Google:   AMP data export from Google Search Console Source: Google

Performance Report Improvements

Improvements were also made to Performance data. This includes:

  • The ability to download the content of all tabs with one click. This allows you to obtain data on Queries, Pages, Countries, Devices, Search appearances, and Dates all together.
  • The addition of an extra tab or csv file called “Filters.” This shows which filters were applied when the data was exported.

So, there you have it. While not monumental, with these changes, we will definitely see an improvement in how we access and export data in Google Search Console. And that’s pretty great in our books. Happy downloading!

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