New Google Panel Shows Direct Search Data, Tips, And More ‘About This Result’ Provides Detailed Search Info To Users

author image Written by: Nicole McCormick           Categories - In The News, SEO

As an enthusiastic searcher, you might be curious about why your search query produced the results that it did. With Google’s latest feature, you’ll be able to view those insights and more directly.

In a blog post, Google announced on July 22 that it would begin providing more information to users who click the ‘About This Result’ panel on a search result.

“About This Result will show searchers information about some of most important factors used by Google Search to connect results to their queries,” Product Manager Elizabeth Tucker wrote in the blog post. “Because just as these factors help Google decide if a result may be relevant, they may also help people decide what result is useful for them.”

Specifically, the ‘Your search and this result’ panel shows new, useful data underneath a single result. This includes relevant search terms, regional relevance, and which links from other sites influence a site’s ranking.

The results box had initially launched in February 2021 but had not had as many details until now.

This feature is understandably useful for SEOs, as it provides direct information that explains a site’s ranking – whether it’s the SEO’s own page or their competitors. Searchers who are curious about the results or who are looking for more transparency from Google might also appreciate the feature.

Here’s What Google is Showing

“The way Google determines what is relevant and reliable information for a given query is based on a lot of different factors,” Tucker wrote. “While it can seem complex, some of these fundamental concepts are actually quite simple, and can be useful for people to understand when they start searching.”

These are some of the features included among the new results:

  • Search terms within your result – shows you what terms in your search query matched up with what Google actually ranked

  • Search terms related to your search – shows suggestions for terms that may provide similar results

  • Other sites with results from your search terms – show sites with content that includes your search terms

  • Related images – indicates when a search has images (rather than written content) that you may be looking for

  • Language – informs you whether the result in question is written in English or a different language

  • Regional relevance – informs you whether the result in question is relevant to your region or for searchers elsewhere

  • Search tips – suggests ways to narrow your search to produce more specific results

The feature is currently available to English language searchers in the U.S., but Google says it will slowly roll out elsewhere.

Nicole McCormick

Nicole is a wordsmith wizard, passionate about the written word and an avid storyteller who uses creatively crafted prose to help bring your brand’s story to the next level. A former journalist with writing credits in both local and national news publications and a few newspaper awards under her belt, Nicole now enjoys telling your stories and finding new and creative ways to create valuable content that resonates with audiences in the digital landscape.

Google Page Experience Update Completes 7-Week Rollout


Celebrations are in order! After seven long weeks of rolling out, the long-awaited Google Page Experience is now finally live.

The update is currently fully live in Google Search and Top Stories and will go live in the Google News App in one week.

Google announced the news yesterday on Twitter, stating:

“The page experience rollout is complete now, including updates to Top Stories mobile carousel. Changes to Google News app have started to rollout as well and will be complete in a week or so.”

The news comes slightly later than expected, as Google Public Search Liason, Danny Sullivan, had previously commented on Twitter that we could expect the update to finish rolling out at the end of August.

For those whose memory needs a refresher,

the Google page experience update has been a long time coming. It was first announced in May 2020, with Google stating that rollout would begin by May 2021, but it ended up being delayed.

READ MORE: Google Page Experience Update Pushed Back To June  

It finally began rolling out on July 15, with the expectation that the process would take around 2.5 months.

READ MORE: LAUNCHED: Google’s Page Experience Update Begins Rollout

The main purpose of the update was to implement ‘Core Web Vitals’ in search rankings. This includes:

  • Page Speed

  • Mobile-friendliness, Safe Browsing

  • Https

  • Intrusive Interstitials

  • Layout Shifts

Fortunately, it does not appear that this has dramatically affected rankings. However, yesterday, we reported that ranking fluctuations experienced this week could be caused by a new algorithm update. It’s now possible that those changes could be related to the Page Experience Update.

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Potential Google Search Ranking Algorithm Update Rolled Out September 1


Here we go again! Based on chatter within the SEO community and signs of fluctuation on tracking tools, it appears that we may be in the midst of another Google algorithm update that began on September 1.

Barry Schwartz from Search Engine Roundtable reported that, based on his observations, an update likely “touched down for a short period of time and then slowed down.”

“There are not a huge number of complaints, but the tools are picking up on the fluctuations in the Google search results,” wrote Schwartz.

As of right now, it is not known what this update may be targeting, as Google typically remains tight-lipped when it comes to smaller algorithm updates. And, as usual, Google has not yet issued a confirmation that an update is rolling out.

Here are some comments that discuss the update that were recently posted to forums on WebmasterWorld and Black Hat World.

“Yes, the traffic has been very unstable and poor quality. Huge drop in my home page and some landing pages since the weekend, USA traffic down 30% today at 11:30am. It usually ticks up by end of day somewhat, with an odd burst at 10pm and later…all insane manipulated traffic patterns. Meanwhile, plenty of traffic from countries I don’t serve. I had an inquiry for shipping to Kenya this morning but almost nothing from the USA for weeks.”

“On my side, since yesterday everything has been going very badly. Drop followed by drops…”

“Indexing slower than usual for anyone else?”

“I had drop (about %30)… now writing Im adding quality articles and guest posts to recover…”

Schwartz also posted screen grabs that show some changes taking place on September 1.

Mozcast report Sept 1

SERP Metrics report Sept 1

SEM Rush report Sept 1

That’s all we know right now, but we’ll keep you posted should there be any big updates. What are your thoughts on this? Have you noticed any big ranking changes this week?

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