fbpx

Facebook Introduces Tools to Make Video Ads Easier

author image Written by: Lia           Categories - In The News

New Video Creation Kit Features Simplifies and Streamlines Ad Creation

Video ads are about to get a whole lot easier to produce on Facebook thanks to new features and tools added to the platform’s Video Creation Kit. Facebook’s Video Creation Kit was introduced in 2018 and lets users create video ads using short video clips and static images. On June 4, 2019, the company announced a slew of new features for the Kit:

  • Greater optimization options for a variety of ad placements. Users can now click a button to make multiple versions of the same video ad with different aspect ratios for more ad placement options.
  • More video template options to speed up ad production. Facebook’s expanded their range of templates to offer more options to users; for example, users can take a single static image and add motion to it. There are now also seasonal stickers and templates to use for things like summer vacation and back-to-school promos. Facebook will also be adding seasonal templates throughout the year, making it easier to tailor ads to holidays and other special events.
  • 20 additional fonts for video production. It’s now easier to find a font option that’ll suit your brand and identity.
  • Save video ad drafts. Better late than never! Users can now save drafts of their video ads and continue the creation process when they have more time. It’s a basic feature, but one that’s very much welcome.

All in all, these new features add greater functionality and flexibility to the Video Creation Kit. According to HubSpot, optimized video ads on Facebook can get up to 20% more engagement than images alone. Facebook’s Video Creation Kit makes it easier to get on board with video ads and take advantage of superior engagement.

Lia

Facebook Revenue Has Doubled From Last Year, Quarterly Data Reveals

April 30, 2021

Facebook has nearly doubled its Q1 earnings from last year, according to earnings reports released this week. The report states that advertising revenue dramatically increased by 146% from 2020. This is interesting, considering the fact that the number of active Facebook users only increased by 8%. CFO outlook commentary within the earnings report stated that

read more

Watchdog report claims Facebook and Google are failing to stop scam ads

April 29, 2021

Facebook and Google both have policies against advertisers who try to scam users. However, a watchdog report suggests that these policies need an upgrade. Britain-based consumer watchdog Which? released an independent report on the tech companies’ efforts to stop scammers. In the report, they reveal that Google had failed to remove 34% of the scam

read more

Leave a Reply

Your email address will not be published. Required fields are marked *