Facebook Introduces Tools to Make Video Ads Easier

author image Written by: Lia           Categories - In The News

New Video Creation Kit Features Simplifies and Streamlines Ad Creation

Video ads are about to get a whole lot easier to produce on Facebook thanks to new features and tools added to the platform’s Video Creation Kit. Facebook’s Video Creation Kit was introduced in 2018 and lets users create video ads using short video clips and static images. On June 4, 2019, the company announced a slew of new features for the Kit:

  • Greater optimization options for a variety of ad placements. Users can now click a button to make multiple versions of the same video ad with different aspect ratios for more ad placement options.
  • More video template options to speed up ad production. Facebook’s expanded their range of templates to offer more options to users; for example, users can take a single static image and add motion to it. There are now also seasonal stickers and templates to use for things like summer vacation and back-to-school promos. Facebook will also be adding seasonal templates throughout the year, making it easier to tailor ads to holidays and other special events.
  • 20 additional fonts for video production. It’s now easier to find a font option that’ll suit your brand and identity.
  • Save video ad drafts. Better late than never! Users can now save drafts of their video ads and continue the creation process when they have more time. It’s a basic feature, but one that’s very much welcome.

All in all, these new features add greater functionality and flexibility to the Video Creation Kit. According to HubSpot, optimized video ads on Facebook can get up to 20% more engagement than images alone. Facebook’s Video Creation Kit makes it easier to get on board with video ads and take advantage of superior engagement.


Meta Turned off Facebook Ads Overnight


Yesterday morning was a tough one for a bunch of advertisers using Meta for Business accounts. Along with their morning coffee came the news that their Facebook ads were turned off for the night. And not just any ads – but the best performing ads!

If you usually run ads on the platform, it would be a good idea to log into your account and double-check if your ads were working on Tuesday around 7 pm PST.

You can easily check this by filtering by Ad delivery in ad manager, as explained by Rok Hladnik on Twitter:


Meta hasn’t yet issued a statement, but this issue sure could have caused serious damage to your campaigns. Check if your ads were turned off even earlier, check for changes in your campaign, and assess the damage.

Check out this Twitter discussion!

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Meta Is Updating Detailed Targeting Options


Meta will remove some of the ad targeting options related to sensitive topics on January 19.

The goal is to meet people’s growing expectations about how advertisers can reach them, as well as to address comments from civil rights experts and policymakers on the importance of preventing advertisers from abusing the targeting options Meta provides.

On January 19, they will be removing some Detailed Targeting options on topics that people find sensitive, such as targeting options referencing causes, organizations or public figures that relate to health, race, ethnicity, religion, sexual orientation, etc. Some of the examples they provided were:

  • Health causes: ‘Lung cancer awareness’, ‘World Diabetes Day’
  • Sexual orientation: ‘ LGBT culture’, ‘Same-sex marriage’
  • Religious practices: ‘Jewish holidays’, ‘Catholic church’
  • Political beliefs, social issues, organizations and figures

 Why Is This Important?

If you use Facebook for advertising, you won’t be able to rely on targeting options that relate to sensitive topics. This means you will have to change your ad strategy when planning new campaigns. However, the existing campaigns you have will be able to run for additional 60 days after the new update. Some edits in the campaign (such as spending limit or name) will be possible to make until March 17, without affecting the targeting. But, if you pause the campaign before March 17, you will be unable to turn it back on without updating the targeting.

Additionally, Meta will remove targeting options that have not been widely used because of their overall redundancy. They didn’t mention anything specific.




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