fbpx

New and Improved Google Search Consult Arrives with Better Data Export

author image Written by: Nicole McCormick           Categories - In The News

Google Search Console Now Allows Complete Information Downloads From Reports

Everyday is Groundhog Day in the world of Google, as it would seem that not a day goes by without some kind of change or update – both welcome and not-so-much – coming from the search engine giant. This time, the change is very much welcomed, as Google has made some pretty significant improvements to data exporting capabilities within Google Search Console. According to a recent blog post announcement from Google, going forward, instead of just specific table views, you will actually now be able to download complete data sets in almost all Search Console reports. https://twitter.com/googlewmc/status/1232650809982308352 So, not only will you have more data available to download, but you will have the ability to access and export better data as well. “We believe that this data will be much easier to read outside SC and store it for your future reference (if needed),” said Google.

Changes to Enhancement Reports

When exporting data from an enhancement report, in addition to the list of issues and their affected pages, you’ll also be able to see a daily breakdown of your pages, their status, and impressions. And if you are exporting data from a specific drill-down view, you’ll be able to see details describing this view in the exported file. If you choose Google Sheets or Excel for exporting data, you’ll get a spreadsheet with two tabs, and if you choose to download as csv, you’ll get a zip file with two csv files. For reference, here’s a sample AMP report provided by Google:   AMP data export from Google Search Console Source: Google

Performance Report Improvements

Improvements were also made to Performance data. This includes:

  • The ability to download the content of all tabs with one click. This allows you to obtain data on Queries, Pages, Countries, Devices, Search appearances, and Dates all together.
  • The addition of an extra tab or csv file called “Filters.” This shows which filters were applied when the data was exported.

So, there you have it. While not monumental, with these changes, we will definitely see an improvement in how we access and export data in Google Search Console. And that’s pretty great in our books. Happy downloading!

Nicole McCormick

Nicole is a wordsmith wizard, passionate about the written word and an avid storyteller who uses creatively crafted prose to help bring your brand’s story to the next level. A former journalist with writing credits in both local and national news publications and a few newspaper awards under her belt, Nicole now enjoys telling your stories and finding new and creative ways to create valuable content that resonates with audiences in the digital landscape.

Google Removes Two Widgets from Page Experience Report

08/06/2021

Google has made some significant updates to an important feature that helps SEOs understand how their sites rank.

Page experience’ is an important concept for SEOs and site owners. The term refers to a set of signals that, as Google describes, “measure how users perceive the experience of interacting with a web page beyond its pure information value.”

Page experience contains a few important factors site owners should consider – notably, Core Web Vitals are included. These are a set of three metrics (loading speed, responsiveness, and visual stability) that play a major role in a site’s performance on SERPs.

READ MORE: LAUNCHED: Google’s Page Experience Update Begins Rollout

For SEOs, the Search Console’s Page Experience Report is a lifesaver. It summarizes key information that pertains to what users experience on a site owner’s page, as well as how that information can lead to successful page rankings.

This week, Google made a few changes to the Page Experience Report in an effort to make the tool’s information clearer. Read about these changes below.

The Safe Browsing Widget is Leaving

Previously, the Page Experience Report contained a ‘safe browsing’ widget. This tool would inform the reader if their page had any issues pertaining to user safety.

Google has removed this feature from the Page Experience Report, saying the following:

“Safe Browsing systems at Google are designed to keep users safe on the internet. Sometimes sites fall victim to third-party hijacking, which can cause Safe Browsing warnings to be surfaced.

We recognize that these issues aren’t always within the control of site owners, which is why we’re clarifying that Safe Browsing isn’t used as a ranking signal and won’t feature in the Page Experience report.”

Search Console will still inform site owners about safe browsing ‘flags’ but this will no longer exist in the Page Experience Report to avoid confusion.

The Ad Experience Widget is Leaving

Google is removing a second widget from the Page Experience Report: the ‘ad experience’ widget.

This widget would inform the user whether or not advertisements and similar materials violated the ‘Better Ads Standards,’ a set of guidelines followed to create user-friendly ads.

Since ad experience is not directly relevant to page experience, its widget has been removed from the Page Experience Report.

Beyond removing two widgets, Google has also made a few minor tweaks to the page experience report. Read more about these changes here.

read more

Google Team Members Share Advice for Dealing with Hackers and Spam

07/09/2021

A discussion on spam during a recent episode of Google’s Search Off The Record podcast made two things clear: first, site owners and SEOs should be aware of hack spam, and second, they should avoid trying to fight spammy competitors with equally poor tactics.

Spam has been at the top of mind for Google’s team and SEOs alike – just two weeks, ago Google finished launching its two-part spam update, which aimed to remove spammy content from SERPs.

READ MORE: Google Confirms Second Part of Spam Update Has Arrived

Duy Nguyen, a member of Google’s Search Quality team, appeared on the podcast with Webmaster Trends Analyst John Mueller.

Adding onto their explanation of how Google handles spam, their conversation turned to an airing of spam-related grievances, and when asked what bothers him on the web, Nguyen spoke about spam caused by hackers.

“A lot of the ‘hack spam’ that takes place today any hacking,” Nguyen explained. “A lot of the tools and scripts that people discovered five six years ago are still being used today to exploit websites – especially older websites.”

Nguyen explained that site owners using old content management systems (CMS) are the most vulnerable. These systems, he explained, have been around long enough for hackers to figure out entirely.

Mueller suggested that site owners who don’t plan to update their content should use a static HTML site rather than a CMS like WordPress. The team also explained that keeping a website fully updated can stop hackers from successfully breaking in.

They also added that using Google Search Console can protect sites against hackers.

With Search Console, site owners “would have more data and they would realize that, ‘oh, yeah, running this very old version of CMS really hinders the site’s potential.’”

Dealing with Spammy Competitors

On the same episode, Mueller and Nguyen talked about what happens to site owners who use spam-fueled tactics to improve their rankings on SERPs. Mueller said he is often asked by site owners what to do if they obey Google’s webmaster guidelines, but find that competitors who disobey them perform better.

Answering the question, the team explained that Google avoids rewarding sites for using spammy language or tactics. However, if a spammy site performs well, there are plenty of factors aside from spam that could explain their successful performance.

Otherwise, Mueller and Nguyen recommend sending Google a spam report.

You can learn more about the Search Off The Record podcast here.

read more

Leave a Reply

Your email address will not be published. Required fields are marked *