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Will Keywords in Google My Business Descriptions Help Me Rank or Not?

author image Written by: Lia           Categories - In The News

Google:Yes. No. Yes. Maybe?”

Alright, what’s going on, Google? First, you said adding keywords in business descriptions is an important factor for rankings. Then you backtracked and said, actually, no, it’s not really that helpful. And now you’re saying “well, actually, they could help you rank, but it depends on some stuff.” Great, that clarifies everything. If you’re like us and basically every marketer around the world you’re probably wondering:

What’s the deal?

Via Twitter, Google confirmed that when it comes to improving rankings with keywords in GMB descriptions, there are some factors to consider that could make or break the results. “While it’s not guaranteed to improve the ranking, it could, depending on other factors, as well as information that is found online associated with the business,” says Google My Business. Obligatory proof of Tweet below:

So, yeah. There you have it. Confused? So are we. We’re not quite sure if the SEO community has it wrong or Brad the representative from Google is mixed up, but either way, things aren’t clear. It’s okay Google, we know you’re busy and have lots to keep track of. We won’t hold it against you. And we’re sure you’re working on a clear explanation. Right?.. Right?

Lia

Google is renaming Google My Business

11/09/2021

Google Business Profile will be the new name of what we knew as Google My Business. The reason for this, according to Google, is to “keep things simple”. We will, however, need to wait for simplicity for a couple of months until Google My Business is out of business.

Google says that businesses with single listings should be using this new place while letting the bigger businesses deal with Google My Business  – which is also getting a makeover and is to be called “Business Profile Manager”.

For a while now, Google was letting business manage their individual listings in the actual search results or Google maps, but would now like businesses with single listings to use Search or Maps for their management, and not the Google my Business.

Why you might ask? Well, because the new and improved “Business Profile Manager” will be primarily supporting those businesses with multiple locations.

What’s new?

In the upcoming months, we will be introduced to new changes in the old Google My Business – hint: it’s not only getting a new name.

You will have the possibility to claim and verify your Google Business Profile directly in Google Search and Google Maps. Call History will now be available in US and Canada, and you will have the option of Messaging being done from Google search – along with controlling message receipts.

Google Ads will also let you plan your Local campaign budgets using Performance Planner with which you can see forecasts for your campaign, explore outcomes, manage budgets, and more.

 

 

 

 

 

 

 

 

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Google My Business Tests ‘Areas Served’ Section in Listings

07/28/2021

Good news for local businesses looking to beef up their Google My Business listings – it appears that Google is testing out a new feature that will enable businesses to add the geographical areas they serve to their GMB profile. 

While Google has not yet formally announced the change, Search Engine Roundtable has reported that some eagle-eyed SEOs spotted the change when browsing Google My Business Listings and took to Twitter to discuss.

While not a huge change, this small piece of information will be particularly useful for businesses offering delivery services or other types of at-home services like plumbers or electricians. Plus, for consumers, having this kind of knowledge will likely help reinforce their decision to purchase or obtain services from a particular business. 

“It’s such a fundamental question: does that 24 hour plumber in the next town over serve mine?,” Miriam Ellis Tweeted in response to Ben Fisher’s original Tweet.

Check out the full discussion over on Twitter for more insight.

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