fbpx

Will Keywords in Google My Business Descriptions Help Me Rank or Not?

author image Written by: Lia           Categories - In The News

Google:Yes. No. Yes. Maybe?”

Alright, what’s going on, Google? First, you said adding keywords in business descriptions is an important factor for rankings. Then you backtracked and said, actually, no, it’s not really that helpful. And now you’re saying “well, actually, they could help you rank, but it depends on some stuff.” Great, that clarifies everything. If you’re like us and basically every marketer around the world you’re probably wondering:

What’s the deal?

Via Twitter, Google confirmed that when it comes to improving rankings with keywords in GMB descriptions, there are some factors to consider that could make or break the results. “While it’s not guaranteed to improve the ranking, it could, depending on other factors, as well as information that is found online associated with the business,” says Google My Business. Obligatory proof of Tweet below:

So, yeah. There you have it. Confused? So are we. We’re not quite sure if the SEO community has it wrong or Brad the representative from Google is mixed up, but either way, things aren’t clear. It’s okay Google, we know you’re busy and have lots to keep track of. We won’t hold it against you. And we’re sure you’re working on a clear explanation. Right?.. Right?

Lia

Google My Business Tests ‘Areas Served’ Section in Listings

July 28, 2021

Good news for local businesses looking to beef up their Google My Business listings – it appears that Google is testing out a new feature that will enable businesses to add the geographical areas they serve to their GMB profile.  While Google has not yet formally announced the change, Search Engine Roundtable has reported that

read more

Google Introduces New Curbside Pickup & Delivery Features for Local Businesses

March 30, 2021

Good news for local businesses that have adapted their business model during the pandemic – Google is launching new features that allow users to see a business’ curbside pickup and delivery options along with other important information within Google Maps and Google My Business. Such information includes: Delivery providers Pickup and delivery windows Delivery fees

read more

Leave a Reply

Your email address will not be published. Required fields are marked *