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Mobile SEO Is About To Change In A Big Way

author image Written by: Lia           Categories - Digital Marketing, SEO Tips

What You Need To Know For Your Google Search Rankings

With massive changes coming to Google Search, the time to focus on mobile SEO is now. Google search algorithms are about to start focusing on the mobile content of a site to determine page rankings. The big takeaway for SEO and digital marketing? If you’re not mobile, you’re going to miss out. While Google’s index of over 60 trillion web pages and links will remain intact, sites and businesses that want to be ahead of the game must adapt (if they haven’t already). But don’t worry… we’re here to help! Here are just a few ways you can make sure you don’t miss out when the change comes:

You’ve Got A Need… A Need For Speed

SEO should always keep in mind the time it takes for a page to load.
High fives: the best reaction to fast-loading websites.
Optimizing your mobile site for easy access is a must. It’s got to be fast—Google recommends a maximum load time of 2 seconds, but they themselves strive for 0.5 seconds or less. Slow mobile sites are a surefire way to turn off potential users. Mobile SEO should do what it can to speed things up:

  • Optimize images—make sure they’re the right size, with good titles and alt tags to improve content rankings
  • Simplify the code—keep it simple! Cut out the unnecessary characters
  • Minimize redirects—if the site has to redirect too many times, it’ll slow down the experience for users

And on that last point…

SEO for mobile should feature smart, intuitive design.
Don’t let a confusing site ruin otherwise great SEO!

It’s All About The User Experience

If a site is redirecting to a mobile version, you’ve got a problem. Instead of loading one page, you’re effectively loading two—or at least, it’ll seem that way to the user. Even though smartphones can handle this redirect, you want to be able to guide the user to your CTA and get them to click or tap as early on as possible. It’s also important to consider how users will be accessing your site—after all, there are over 50 billion Google searches a month on mobile alone. And that’s not all. Back in 2015, Google confirmed that mobile searches outpaced desktop searches. More and more often, users are picking up their phones when they want to find a product or service. It’s convenient, easy to use, and is just as viable an option for users these days, especially as more sites prioritize mobile optimization. Is your business something people will be searching for while they’re out and about? This is especially common for restaurants or key service industries. If that’s the case, chances are you’ll see a difference once you go mobile. Not convinced? A business with great optimization on the desktop side of things will see massive benefits to their SEO when they go mobile. You’ve already done the work on the keywords, after all, so you can focus on making things adapt across all screen sizes and potential use cases.

You’ve Got The Touch – You’ve Got The Power

This goes hand-in-hand with user experience. Improving mobile SEO should emphasize intuitive visual design that flows properly between each and every section. That means designing things around universal mobile device input tools, also known as “fingers.” You’ve got to think about how users are going to interact with the site. Focus on things like the size of buttons, links, and icons. And if you’re worried about having to redesign your entire website, don’t!

Proper SEO should account for changing screen sizes.
With smart design, your site can easily adapt for all screens.
A good online marketing company will have the know-how to deliver stunning site design that adapts across all computers and devices. From desktops to smartphones to tablets, no matter the size of the screen, marketing web designers will streamline your site, optimizing for user experience. And with a streamlined website, you can focus on SEO for one unified site!

Don’t Panic!

SEO for mobile will help your rankings increase.
Sit back and relax…and maybe celebrate as your rankings improve!
This might seem like a lot to take in—but don’t panic. It’s all going to be okay. Taking the time now to improve your SEO for the coming change to Google’s mobile-centric approach will be worth it in the long run. If at any point it seems overwhelming, you can always call upon your friendly neighbourhood online marketing company to lend a hand. Keep these tips in mind, and you can kick back and relax when Google’s new approach goes live.

Lia

Is Your Digital Marketing Agency Profiting from the New E-A-T Ranking Factors?

08/27/2018

digital marketing agency We all know that in order to be seen in the top search results, we need to carefully follow Google’s latest system of ranking factors. Fail to meet their standards and you can find yourself suddenly relegated to the lonely, deep pages of results where potential customers won’t find you. In order to stay current, digital marketers need to stay up to date on the latest factors. In June 2014, Google’s full Quality Page Ranking Guidelines were released including over 200 factors contributing to their latest algorithm. Is your Digital Marketing Agency making the most of the latest changes?

Be good enough to E-A-T

The latest changes revolve around one key element – E-A-T or Expertise, Authority and Trust. Google wants to send users to the best topic-based content available. Consequently, they have developed a system of evaluating website content based on the level of expertise of the author, authority the website holds based on reputation, and trust the website exhibits based on secure transactions, complete contact information and transparency.

What it takes to be an Expert

Is your content being written by an expert? Don’t panic! An expert in the eyes of Google is not necessarily a card-carrying, PHD holding, award-winning dynamo. Google wants to be sure that your website offers an experienced source of information, but that information can come from first-hand accounts and informed reviews. There is an increased focus on personal experience. This new algorithm considers it to be of equal importance to formal credentials.

A step away from Metrics

While keywords and links continue to play an important role in SEO, they are no longer the key focus of Google’s ranking system. Creating high quality topic-specific content, relevant to your website’s users is the new way to get on the map, and stay on the map. It’s clear that in order to meet these standards digital marketers should downplay use of on-page ads, links to less-than highly credible websites, and content that is poorly written and/or edited.

It’s all about good Content

The bottom line is that in order to be highly ranked in Google’s eye, you need to provide high quality, relevant content that they can direct users to – free from anything suspicious or pushy. You should be steering away from articles that read like promotions and toward information your readers will benefit from and take an interest in. Each new update in Google’s Quality Page Ranking System is put in place to closer align with what Google considers “high quality”.  Creating good content following E-A-T principles will continue to be crucial as the ranking systems evolve. digital marketing agency

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Maximize Your Business Exposure with Local SEO

01/10/2018

How Local SEO Services Can Benefit Your Business

All businesses need online exposure if they want to compete in online and local markets. These days, more people use online search to find local businesses, so if you have yet to optimize your business online, you’re missing out. Local search engine optimization (SEO) services can help optimize your online presence, improve your site’s rankings, help customers find you easily, and keep you ahead of your local competition. Local SEO is all about giving your business the best exposure possible in a growing sea of competitors. Here are a few ways local SEO services can help your business rank higher—and maybe even outrank competitors—in local search results.

Optimize Title & Meta Description Tags

These tags show up in search results, providing users with a brief overview of your website content. How you use these tags will influence whether or not users will click on your website. Local SEO services can write compelling and concise descriptions to make your business stand out from the rest—and boost click-through rates. Here are some tips to help you avoid using poor titles and descriptions—i.e. being cut-off for search results for being too long—and to make the most of the space you have to attract local customers:

  • Only use page names—i.e. Home, Contact Us, Products, Services, FAQ—that help users navigate your site easily;
  • Include the name of your city and service area;
  • Use one targeted keyword near the beginning of the tag.

Create Online Local Business Listings

“Find me on Google!”
Online local business listings are necessary to help users find you through online search. It’s incredibly important that these listing are accurate and consistent across the web. Use major online listings and local listings for your city through a local business directory. It also helps to have accurate business information—name, address, and phone number (NAP)—on citation data aggregators—these distribute your business information online.    

Claim Your “Google My Business” Page

Local SEO Services can help you finalize the "Google My Business" process.
Google My Business
If you want your business to show up on Google’s local search results—most notably, the three-pack of the top three local businesses—make sure to claim your business on Google My Business. Once you’ve gone through the verification process, local SEO services can complete and optimize your business page with descriptions, categories, business hours, accepted methods of payment, and quality photos of your logo, products, and services. The same should be done with Bing’s local business directory.

Increase & Monitor Reviews

This review is for you.
Online reviews matter, a lot. Good reviews can help you rank higher on search and persuade customers to choose your business over another. Local SEO services can help you get reviews, manage them, and respond to them across different platforms. Reviews always need a professional response to show that your business cares about customers. Aim for reviews on your Facebook page and your Google My Business page since these reach a wider audience. The more positive, quality reviews you have on Google, the better your ranking will be.

Add Structured Data Markup to Your Website

Structured data markup should be added to your website’s code to give search engines your business information—including products, services, and reviews. This will give your business a competitive edge in local search. This data helps Google’s spiders read and understand the content that is on your website. Whether you have many competitors or few, exposure with local SEO is necessary for today’s world of online search. Get more visits and reach more local customers with the help of local SEO services.

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