Mobile-Friendly Websites are Necessary for Digital Marketing. Period.

author image Written by: Lia           Categories - Digital Marketing, SEO Tips

Why Mobile-Friendly Websites are Important for Digital Marketing and the Overall Success of Your Business

Whose reading this on their phone? We may sound like a broken record here, but this message is too important to ignore: If your website is not mobile-friendly, make the switch today! The fact is, the majority of visitors to your website are using their mobile devices. Because of this, it’s crucial to optimize your website to look and function well on a phone or tablet to give your users the best experience possible. Contact a local digital marketing agency for help with making the switch to a mobile-friendly website. Not sure if your website is already mobile-friendly? Visit your website from a mobile device, or type in your web address with this handy test from Google. If your website fails the test, you have some work to do, and you shouldn’t leave it until next month or next year. Mobile is here to stay and it’s only going to become more prominent. Here’s why you need a mobile-friendly site for successful digital marketing.

Easy on the Eyes

The desktop version of a website squished into a mobile screen is not only hard to read because the font is tiny, but it’s especially hard to navigate which is incredibly frustrating to users. The constant swiping, scrolling, and zooming in to read a page will leave most users frustrated and ready to move on to another option—i.e. one of your competitor’s mobile-friendly sites. By opting for a mobile-friendly site design, your content will be easy to read, navigate, and less likely to annoy and lose potential customers.

Better Google Rankings

Google approves.
Since most users these days perform online searches via their mobile devices, Google now ranks websites based on their mobile-friendliness. So, if your site is mobile-friendly, then you feel relaxed knowing that you have better rankings. However, if you’ve been avoiding or putting off a mobile switch, then your Google rankings are going to hurt in the long run. Without Google rankings, your website won’t appear in search, and potential customers will visit other websites, convert, boost sales, and improve business for your competitors who already switched to mobile-friendly designs.

Your Mobile-Friendly Options

Mobile-friendly designs fit into three categories, from good to great in terms of user experience. And since Google prioritizes user experience when it comes to rankings, you should too.

Scroll, scroll, scroll…

1. Mobile-Friendly Websites

These websites look and function on both desktop and mobile screens. The content may appear smaller on mobile, but there are still mobile-friendly features to satisfy users, such as:

  • Faster site loading on mobile network connections thanks to smaller image sizes;
  • Images and slideshows that don’t use Adobe Flash; and,
  • Links that make it easy for users to call, e-mail, or get directions to a business via their mobile devices.

2. Mobile-Optimized Websites

For a more advanced mobile-friendly option, consider the perks of mobile-optimized design. These websites will reformat for mobile devices to drastically improve the user experience. This design includes less graphics, less need for typing, and large buttons for easy navigation and engagement. Furthermore, mobile-optimized websites will help speed up the decision-making process for potential customers.

The best website, is a responsive website.

3. Responsive-Design Websites

Just as it sounds, responsive design responds to the device—it will adjust, reformat, and optimize the website content based on the screen size. This flexible option is the crème de la crème of mobile-friendly development that is sure to wow both users and Google. If your website isn’t mobile-friendly, or you’d like to upgrade from good to great in terms of your website design, start the process today to make a change. With the help of a web developer you will improve your digital marketing success by taking your web presence to a whole new level—from non-existent to appearing at the top of search engine results pages. A digital marketing agency can help you make the switch to mobile-friendly website design, putting user experience first, and ultimately putting your business out there for the whole world to see—or at least your target audience (who’s probably using mobile).


Instagram Updating Its Ranking Algorithm 


Instagram chief Adam Mosseri announced that Instagram is adding a few changes in order to put more focus on creators and the credit they get. One of the mentioned changes is updating its ranking algorithm with the goal to put more focus on original work. Judging by the number of copy-paste posts we’ve seen so far, this update should have been made a long time ago.


Making Sure The Credit Goes To Those Who Deserve It

Instagram announced the following changes:

  • Product Tags – it will now be available to everyone. So, no matter who you are, you will be able to tag products and drive traffic and attention to a business, creator or a company that they like.
  • Enhanced People Tags – now, you can add a category for yourself (into profile, edit profile) which will show up when you are tagged in a photo or a video. This makes sure you have your identity be what you want it to be, and credited according to your wishes.
  • Ranking – people that actually created something from scratch should be more credited for that, so the algorithm will focus more on that kind of content.

“We are going to do more to try and value original content more, particularly compared to reposted content. So, more to come there as well.” – said Mosseri in the announcement.

But, what does it exactly mean? As mentioned in SocialMediaToday, the changes in ranking are not that well explained and it’s not clear if any penalization will happen.

What Will Affect The Ranking?

The Twitter community did have some questions regarding the originality of content and asked about editing outside of the app. If you remember, Instagram started down-ranking content that was re-shared from other apps. So, if you will be re-posting your TikTok with a watermark on it, your content will still be penalized. However, if you only edited it off the Instagram app, that shouldn’t be a problem and won’t affect your rank.

Still, Mosseri admits that Instagram can’t know for sure if a content piece is an original or not. They only build classifiers that will show how likely something is to be an original, but they can never know for sure. It’s still a work in progress.

Posting History Is Also A Factor

Content aggregators are the focus of this update, and Instagram will be able to determine this with the account’s posting history. Instagram is more likely to detect that an account is an aggregator if it re-posts a lot of content from other accounts.” So if you’re re-posting a lot of content from other accounts, you’ll likely see a drop in reach.

The main goal of the whole update is, as we mentioned, to give more credit to original creators, but the system is not yet perfect. However, Mosseri said that Instagram will continue to improve its detection features over time to better distinguish where the content comes from and who posts original content, to promote the real creators and reduce the influence of big farm accounts.

It looks like it’s time to say goodbye to reposting trending memes in order to boost engagement.


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Google’s Updates You Need To Understand


We mentioned the new Vicinity update Google has going on. It was an algorithm update no one was prepared for and caused quite a commotion in the community. To avoid history from repeating itself, we must learn from our mistakes – and what better way than going through all of the things that have already happened? It could benefit you if you go through all the major updates Google had in store in the past year and come up with a strategy for the year ahead.

Google Search Biggest Updates in 2021:

For us to have the most relevant and reliable results, Google Search Algorithms are updated thousands of times throughout the year. Of course, most of them go unnoticed, but every now and then one comes along *cough cough* Vicinity *cough cough* and makes a mess. That’s why it’s better to keep track of each change, make sure to understand what is happening and learn how to use them so it can benefit you.

The Page Experience Update

This update was designed to improve the website experience searchers have. Mobile usability, security issues, HTTPS usage, Web Vitals and Ad Experience are all taken into account. The main goal is safer browsing for users and resurfacing flags in the Page Experience Report.

What To Do?

  • Work on your loading speed
  • Make sure your page has a mobile-friendly version, with no usability errors
  • Make sure your page is secure and use HTTPS
  • Don’t use interruptive, distracting or unfavourable advertising techniques

Here’s a helpful resource for optimizing your page for this update.

Link Spam Update

This was when Google reminded us about the importance of good content and quality links. The update was and still is effective at identifying and nullifying link spam across multiple languages.

What To Do?

  • You need high-quality link building
  • Create high-quality content
  • Focus and improve the user experience
  • Avoid useless linking!

Broad Core Updates

It took longer than expected, but it is done. As usual, Google didn’t offer a lot of advice on how to deal with a core update except to try hard all the time. This update had also caused big commotion since we saw some pretty weird pages ranking high. The conclusion was, again, to use quality backlinks.

ProTip! – Improving content and backlinks might help you to recover more than fixing the technical aspect!

Product Reviews Update

This update was designed to reward in-depth product reviews and “punish” irrelevant, summary-of-a-product type of content. Instead, a review should be relevant and detailed. We have also learned that Google and potential customers like seeing realistic reviews, even if that means seeing a few bad ones as well.

What to do?

  • Write longer, knowledgeable reviews
  • Add your own content, not just the manufacturer description
  • Describe how a product has evolved from previous models
  • Include the Pros and Cons

Here’s more advice on what you should know about the product reviews update and how to handle it.


Google also introduced us to the Multitask Unified Model which uses AI to help searchers. It “speaks” 75 different languages and understands both image and the written word. However, it might understand much more in the future, since Google keeps saying they’re working on expanding this capability to video and audio.

One of the first things MUM learned to do is to keep track of vaccine queries and it will continue bringing more understanding to Google’s algorithms.


This is a fresh one and we’re still trying to figure out what exactly happened so that keywords aren’t as important anymore. Maybe the lesson with this update is not to violate Google’s guidelines and add keywords for the sake of it. It seems like new businesses are winning with this one.


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