Good news for advertisers and online retailers who use Microsoft: the software company has plenty of feature launches and updates coming this month. These will make it easier to advertise and connect with customers. Learn about these features below.
Import Your Google Merchant Centre
As an online retailer, you might use multiple services to connect with a higher number of customers – though it can be frustrating when these services aren’t compatible with each other.
Fortunately, Microsoft is making one service slightly easier to use with a feature that is currently in private beta testing. Users who create a Microsoft Merchant Centre store will be able to import an existing Google Merchant Centre store. This will allow them to copy the details of their Google store into their new Microsoft store, rather than having to make it from scratch.
Smart Shopping for Shopify
The Microsoft version of the Shopify app will soon offer a new feature: Smart Shopping. This feature, which is already popular among Google’s Shopify users, allows campaigns to run automatically, making it easy for retailers to reach out to customers without a hands-on approach.
Microsoft Audience Network Finds a New Home
The Microsoft Audience Network is a useful feature to many advertisers – it’s a complex AI-based system that allows advertisers to target specific web users with ads that will resonate with them.
This feature is only available in a few countries, including the U.S. and Canada, but fortunately, Microsoft has announced that two new countries will soon get this feature: France and Germany.
Additionally, Microsoft is releasing new audience segments in France and Germany as well as the UK.
You can view a full index of new PPC features from Microsoft at SearchEngineJournal.com.