Microsoft To Roll Out New PPC Features In June Worldwide Feature Launches Coming For Microsoft-based Advertisers

author image Written by: Wade Morris           Categories - In The News, Paid Ads

Good news for advertisers and online retailers who use Microsoft: the software company has plenty of feature launches and updates coming this month. These will make it easier to advertise and connect with customers. Learn about these features below.

Import Your Google Merchant Centre

As an online retailer, you might use multiple services to connect with a higher number of customers – though it can be frustrating when these services aren’t compatible with each other.

Fortunately, Microsoft is making one service slightly easier to use with a feature that is currently in private beta testing. Users who create a Microsoft Merchant Centre store will be able to import an existing Google Merchant Centre store. This will allow them to copy the details of their Google store into their new Microsoft store, rather than having to make it from scratch.

Smart Shopping for Shopify

The Microsoft version of the Shopify app will soon offer a new feature: Smart Shopping. This feature, which is already popular among Google’s Shopify users, allows campaigns to run automatically, making it easy for retailers to reach out to customers without a hands-on approach.

Microsoft Audience Network Finds a New Home

The Microsoft Audience Network is a useful feature to many advertisers – it’s a complex AI-based system that allows advertisers to target specific web users with ads that will resonate with them.

This feature is only available in a few countries, including the U.S. and Canada, but fortunately, Microsoft has announced that two new countries will soon get this feature: France and Germany.

Additionally, Microsoft is releasing new audience segments in France and Germany as well as the UK.

You can view a full index of new PPC features from Microsoft at SearchEngineJournal.com.

Wade Morris

Wade brings an energetic approach to writing – he is always on the hunt for stories and angles that matter. With years of experience in journalism and marketing environments, Wade has written about everything from politics to education. Now, he writes about SEO and digital marketing trends.

Google Merchant Center To Require Unique Product Identifiers On Free Merchant Listings


Get ready folks – starting tomorrow (September 15, 2021), Google Merchant Center will start enforcing the requirement for products in free listings in the merchant feeds to include unique product identifiers.

In its official announcement, Google re-enforced the importance of unique product identifiers (UPIs), stating:

“Providing the correct unique product identifiers (UPIs) for your products ensures that Google recognizes them and can provide optimal customer experience…In order to unify the enforcement of UPIs across programs, specifically the enforcement for multiple different products that use the same GTIN, we’re expanding this enforcement and applying it to products listed in free listings.”

For those who are unfamiliar, the term UPIs refers to products that include Global Trade Item Numbers (GTINs), Manufacturer Part Numbers (MPNs), and brand names in the product feed that is submitted to Google Merchant Center.

Here is the full breakdown of what to expect with this new crackdown from Google.

“Different products that use the same GTIN with the same variant attributes will be considered ambiguous and will be disapproved,” said Google. “Variant attributes include condition and multipack for all products, as well as color and for apparel products. If a group of products are identified as duplicates, only one will remain active and eligible to show in free listings.”

What This Means For You

For those who currently utilize the free version of Google Merchant Center and are not actively including UPIs with your products, this could become an issue and result in products being rejected. So, the takeaway here is to make sure that all of your free product listings have UPIs going forward to avoid any issues.

Check out this great resource from Google that breaks down all approved UPIs so that there is no confusion.

read more

Google to Issue Warnings For Incorrect Manufacturer Part Numbers in August


Starting in August, Google will begin requiring Google Merchant Center merchants to use an accurate Manufacturer Part Number (MPN), according to a recent announcement from the search engine. 

Going forward, warnings for “Incorrect product identifiers (mpn)” will be issued, and by September, Google will no longer issue approvals for merchants with these issues.

For those who are unfamiliar, a Manufacturer Part Number (MPN) is a product identifier that identifies specific products within a manufactures catalog of products. Customers can search for specific product by using its MPN, which means including an accurate MPN helps make sure that your product shows up in searches.

Here’s what will happen to those who use incorrect MPNs:Starting this month, Google will issue item-level warnings on the Diagnostics page of your Merchant Center account to let you know that that an incorrect value for the MPN attribute for one or more of your products has been submitted. In September, the products that had been issued warnings will be disapproved.

So, What Should You Do Moving Forward?

Here’s Google’s advice:

“Review your Diagnostics page to see if your products are affected, and either provide a valid MPN value or clear the current incorrect value in your product data.”

So, there you have it. It’s that simple.

read more