fbpx

Microsoft To Roll Out New PPC Features In June Worldwide Feature Launches Coming For Microsoft-based Advertisers

author image Written by: Wade Morris           Categories - In The News, Paid Ads

Good news for advertisers and online retailers who use Microsoft: the software company has plenty of feature launches and updates coming this month. These will make it easier to advertise and connect with customers. Learn about these features below.

Import Your Google Merchant Centre

As an online retailer, you might use multiple services to connect with a higher number of customers – though it can be frustrating when these services aren’t compatible with each other.

Fortunately, Microsoft is making one service slightly easier to use with a feature that is currently in private beta testing. Users who create a Microsoft Merchant Centre store will be able to import an existing Google Merchant Centre store. This will allow them to copy the details of their Google store into their new Microsoft store, rather than having to make it from scratch.

Smart Shopping for Shopify

The Microsoft version of the Shopify app will soon offer a new feature: Smart Shopping. This feature, which is already popular among Google’s Shopify users, allows campaigns to run automatically, making it easy for retailers to reach out to customers without a hands-on approach.

Microsoft Audience Network Finds a New Home

The Microsoft Audience Network is a useful feature to many advertisers – it’s a complex AI-based system that allows advertisers to target specific web users with ads that will resonate with them.

This feature is only available in a few countries, including the U.S. and Canada, but fortunately, Microsoft has announced that two new countries will soon get this feature: France and Germany.

Additionally, Microsoft is releasing new audience segments in France and Germany as well as the UK.

You can view a full index of new PPC features from Microsoft at SearchEngineJournal.com.

Wade Morris

Wade brings an energetic approach to writing – he is always on the hunt for stories and angles that matter. With years of experience in journalism and marketing environments, Wade has written about everything from politics to education. Now, he writes about SEO and digital marketing trends.

Google Merchant Center To Require Unique Product Identifiers On Free Merchant Listings

September 14, 2021

Get ready folks – starting tomorrow (September 15, 2021), Google Merchant Center will start enforcing the requirement for products in free listings in the merchant feeds to include unique product identifiers. In its official announcement, Google re-enforced the importance of unique product identifiers (UPIs), stating: “Providing the correct unique product identifiers (UPIs) for your products

read more

Google to Issue Warnings For Incorrect Manufacturer Part Numbers in August

August 4, 2021

Starting in August, Google will begin requiring Google Merchant Center merchants to use an accurate Manufacturer Part Number (MPN), according to a recent announcement from the search engine.  Going forward, warnings for “Incorrect product identifiers (mpn)” will be issued, and by September, Google will no longer issue approvals for merchants with these issues. For those

read more