Meta Updates Its Ad Campaign Setup Introduces New ODAX Model

author image Written by: Rabije Gashi Corluka           Categories - Social Media

One more update coming from the folks at Meta, this time it’s all about your ads. Big changes are ahead in the Ad Manager Section and it’s all for a good cause – simplifying the campaign set-up process and adding more focus points that will come in handy when setting up an ad.

Meta explained that they want to “effectively guide advertisers to optimal campaign setups” and introduced us to their new model for objective selection – ODAX.

The Outcome-Driven Ad Experiences model is a place in the Ad Manager where an advertiser can select their desired business outcome when creating a new campaign. Meta will broaden the selection of the ad’s goals, so you will be able to choose between Awareness, Traffic, Engagement, Leads, App Promotion and Sales. “The interface will then guide you to the most optimal campaign set up to achieve the selected outcome”, said Meta.

The Goals

Wanting to simplify objectives and provide guidance, Meta explained that the new model could make things easier for everyone, including rookies in the marketing business. Why? Because of having the option to communicate their goals clearer.

For example, after you choose the campaign objective, the program will offer you an explanation of each objective, tell you what you should use it for, and how to use it in your promotions.

With Cross- Channel Conversion Optimizations, advertisers will be able to communicate their value and solutions across different channels (e.g. website + app) in a much easier way.

According to Meta, the biggest impact of this update will be noticeable in the Conversions, Messages and Video Views campaigns. There is no specific date when the update will be live and going, but it is announced for the year ahead.

Why This Matters?

No matter how often you’re using Facebook’s Ad Manager, you will see a change. It will probably come gradually but you still have to be prepared. This change will impact your Facebook and Instagram ads process, so you have to plan ahead with every minor change you see. Still, this update should make things way easier and – in the end – bring more profit.


Rabije Gashi Corluka

Rabije always enjoyed finding different angles to a story, so it’s not surprising her curiosity influenced a move to a new continent, widening her perspective. She enjoys hearing people's stories and learning about different cultures and places - but most of all, she loves putting her thoughts on a piece of paper. Her love for writing led to her studying Journalism and PR, but she actually became a storyteller during her radio-hosting era. Now, she uses her skills, experience, and love for writing to help your brand stand out.

Google Ad Manager Getting 8 New Updates


Google Ad Manager is getting some changes and tweaks! Integration with Google Analytics 4, optimized pricing, and WebView API for Ads are just some of the eight novelties we’ll get to see.

Also, Google hinted that four additional updates are coming soon to Ad Manager:

  • Updates to Active View Measurement
  • Enforcement of app-ads.txt for CTV inventory
  • Query Migration for Ad Exchange Historical report type queries
  • Header bidding in yield groups
Read More: Google Ads API Version Is Available

What’s New?

As of last week, these updates are available in Google Ad Manager:

    • PPID TTL extension – Extending Publisher Provided Identifier (PPID) TTL (time to live) from 90 days to 180 days. This should help publishers with seasonal behaviour targeting. They can now reach users who have periods of inactivity.
    • Optimized pricing – Increase auction floor prices to reflect the true value of your inventory. The setting is a default one but can be disabled through your network settings.
    • Facebook rebrand – ‘Facebook’ is changed to ‘Meta’ throughout Ad Manager to reflect the company’s rebrand.
    • Updated ad experiences video protections  – ‘Allow video ads’ is now a block called ‘Block non-instream video ads.’ You can read more about it here.
    • SupplyChain Object complete – Google is marking the SupplyChain Object complete for MCM Manage Inventory publishers. This update will arrive by the end of June and to prepare for it, you can download a new Ad Manager report to confirm the ads.txt
    • Google Analytics 4 – GA4 integration with Google Ad Manager for web data is now open in beta
    • Bid rejection reason – In both the reporting and the data transfer, the ‘Bid rejection reason’ now provides additional details.
    • WebView API for Ads – This is now available to help app developers unlock the monetization opportunity in WebView content
Read More: Google Ads Announces Top 3 Priorities for 2022

Read More: Google Ads Shares Automation Best Practices

Why is this important?

Because it’s always better to be on top of all the changes Google brings, often unannounced. Knowing what’s happening will help you decide how and when to implement changes and achieve the best results.

Read More: Google releases the Ads Editor 2.1 version
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