Yesterday morning was a tough one for a bunch of advertisers using Meta for Business accounts. Along with their morning coffee came the news that their Facebook ads were turned off for the night. And not just any ads – but the best performing ads!
Facebook turning all the best performing ads off!!
— Abdulqadir Hassan | Facebook Ads (@theabdulqadird) April 13, 2022
If you usually run ads on the platform, it would be a good idea to log into your account and double-check if your ads were working on Tuesday around 7 pm PST.
You can easily check this by filtering by Ad delivery in ad manager, as explained by Rok Hladnik on Twitter:
For those of you who will wake up and see your ads turned OFF by Facebook overnight 🤯 the easier way to figure out which ones to turn back on is:
Filter by Ad delivery = Off. And after that select Yesterday or This week to see which ads were turned OFF but had delivery. ‼️✅🤞 pic.twitter.com/s0Uq8AlyjZ
— Rok Hladnik (@rokhladnik) April 13, 2022
Meta hasn’t yet issued a statement, but this issue sure could have caused serious damage to your campaigns. Check if your ads were turned off even earlier, check for changes in your campaign, and assess the damage.
Check out this Twitter discussion!
Facebook decided to randomly turn off all of my client’s best-performing ads.
Spent the last hour scratching my head at why this happened and sending emails to the client.
— Savannah Sanchez | UGC | TikTok Ads (@social_savannah) April 13, 2022