When Choosing a Web Design Agency, Don’t Let Distance Be an Obstacle
Being effective at what we do – search engine optimization and ranking on Google for the keywords that represent our services, means that many clients – both near and far, find us when they’re searching Google for the services that we offer. For this reason, in the past couple of years our clientele has expanded from Newfoundland all the way to British Colombia. While there is a lot of talk these days about “buying local”, choosing a web design company isn’t the same as buying strawberries at your local farmer’s market. Choosing a company that’s remote means that the pool of professionals that you select from is much larger, and you can truly go with the best! Since SEO TWIST has some experience building and nurturing successful long distance relationships with our clients, we thought that we would share some tips and tricks that prove distance is no obstacle when you find a great web design agency. Whether our clients are local or international, the fundamental principles of the relationships we build remain the same. We work hard to create trust and maintain an open line of communication at all times in order to keep the project running smoothly. So how does SEO TWIST make this happen without the option of face-to-face meetings? Houston, We Have Kick-Off Before the team at SEO TWIST begins tackling a web design project, we like to have a kick-off meeting to establish expectations, better understand the project goals, and to get to know the client we’ll be working with. If the client is local, this meeting will normally take place face-to-face, but if the client is remote, we use the resources that we have available to us. When designing the website for Marble Zip Tours, an outdoor adventure operator in Steady Brook, Newfoundland, we held a video-conference kick-off meeting using Skype. Skype is free, and web-based, which means that anyone with an internet connection can use it at no cost to them. A video call allowed us to establish a personal connection with the client, and increase the effectiveness of our communication. There are many other programs that allow face-to-face meetings over the web, including FaceTime and even Facebook Video Calling. Body language, tone, and facial expressions don’t come across in an e-mail, and there is always the added risk of being misinterpreted or misunderstood, so for us, a video or even simply a voice call is a necessary solution. Change is Good As with any web design project, we require our client’s revision and approval at every stage along the way. When working with Goose Maintenance, a full-service automotive repair shop located in Bonnyville, Alberta, this was no different. For some parts of this project, we used Join.Me. This tool enables free audio conferencing, which ensured that all parties involved could take part in the call. We were also able to use the tool to share screens to facilitate the review of design mock-ups and eventually, for a training session with the client. If there were text-based edits to be made, it was possible to use collaborative editing tools like Google Docs. The staff at Goose Maintenance was extremely happy with the relationship we built despite the distance between us. In fact, they even had the following to say: “We needed a digital marketing company for our business and decided on SEO TWIST. We are TWO provinces away and I wasn’t sure if it would work, but it was so easy with everything via internet. I couldn’t be happier, I highly recommend SEO TWIST. You won’t be disappointed.” The Show Must Go On Although these web designs have been launched, SEO TWIST is still providing SEO and content marketing services to these clients, which means we’re still consistently in touch with them. Depending on the task at hand, we have an arsenal of tools that help us ensure that we continue to meet milestones in the project timeline. It bears mentioning that we are also in constant contact with these web design clients via e-mail and telephone. These more traditional methods can be extremely effective for regular check-ins and for maintaining relationships; if our clients prefer, we may even send them a text message! Long distance relationships require work and commitment, and your relationship with your web design agency is no different. If you haven’t yet found what you’re looking for at home, contact SEO TWIST to discuss how we can make this work!