Web marketing companies can employ a number of different strategies to help a business attract customers. In addition to traditional SEO tactics, web site marketing could also integrate digital media to impress and draw in patrons. The use of digital media by web marketing companies often yields results. No one would say a basic text only website lacks promotional success potential, but it is true digital media might have a stronger impact when employed effectively. One of the more interesting web site marketing strategies that can be employed is the use of a promotional video. How this works is simple. Basically, a well-produced promotional video is placed on the website. The video could herald the merits of the company or it could even be a ”how to” presentation designed to captivate visitors. Moving images can create a strong image in the mind of potential customers, which is why so many web marketing companies like to employ video presentations. After all, once customers are suitably impressed, they just might patronize the business. Digital media can take on many different forms. Online marketing companies can utilize anything from a basic audio podcast to a panoramic presentation of still images. The key point here is this type of web site marketing can truly appeal to the senses. The emotional and sensory impact of a digital media presentation can definitely impress visitors. Consider that a good thing because visitors who are impressed by a marketing strategy are likely to be more easily converted into customers. And conversions is really what any web site marketing campaign is going to be about. There are a few reasons why marketing companies will seek to use digital media promotional tactics. For one, digital media is not used in the vast majority of website based internet marketing campaigns. So, sites using digital media gain the ability to stand out from the proverbial crowd. Digital media presentations offer a forum for the creative. Creativity can evoke positive emotional responses when used the right way in by web marketing companies. A positive reaction from a potential customer is certainly going to be a good thing. Digital media can aid in the effective branding of a business, product, or service. Brand recognition may soon become a bridge to brand loyalty, if the new customers are pleased with their buying experiences. Traditional online marketing is fine, but digital media marketing has so much more potential. Working with a web marketing service that employs these strategies would be enormously beneficial.