Link Spam & Helpful Content Update Now Complete Both of Google's Updates Took Over Two Weeks

author image Written by: Julia Cashion           Categories - Digital Marketing, In The News, SEO

Hey, there Google enthusiasts!

It’s been a wild ride, but the December 2022 updates from Google are finally here. That’s right, both the helpful content update and the link spam update have officially completed their rollouts. But, before we get into the nitty-gritty details, let’s talk about why these updates took a little longer than expected.

What Took So Long?

Google initially planned for both updates to be completed within two weeks, but as we all know, the holidays can throw a wrench in even the best-laid plans.

Read More: Links Spam & Google Helpful Content Update Still Rolling Out  

Due to security issues surrounding the holiday season, Google decided to take a pause on the updates. But, as the saying goes, “better late than never,” and the updates finally went live on January 12, 2023.

What To Do If Your Site Is Impacted?

So, what exactly do these updates mean for your website? Well, let’s start with the “helpful content update.” This update focuses on content that is created to rank well in search, but doesn’t necessarily help humans.

Helpful Content Update

In other words, if your content is more focused on keywords than user experience, you may be in for a rough ride. But don’t worry, if your website was hit by this update, there’s still hope for recovery. Google advises taking a look at your content and seeing if you can improve it to better align with their guidelines.

Read More: Google: Helpful Content Update All Around The World  

It’s worth noting that this update only impacts Google Search, and not Google Discover or other Google surfaces. However, Google may expand it to Discover and more in the future. Also, unlike a core update, this is a sitewide algorithm, meaning the whole site will be impacted.

Link Spam Update

As for the “link spam update,” this one is aimed at both sites buying links and sites used for the purpose of passing outgoing links.

The goal of this update is to “neutralize” links that Google detects as being spam. So, if your website has been buying links or participating in link schemes, you may see a decline in rankings. But, unlike manual actions, you won’t be notified in Search Console if you are hit by this update.

This update also marks the first time that Google is using its AI-based spam detection, “SpamBrain,” for link spam purposes. It’s a global launch, affecting all languages.

Read More: Impacts From The Link Spam Update  

All in all, these updates may have caused some inconvenience and delay, but they’re here now and it’s important to stay informed and adapt to the changes.

Keep an eye out for fluctuations in your website’s rankings and take the necessary steps to ensure that your content is high-quality and aligns with Google’s guidelines. Happy optimizing!

Julia Cashion

You Guessed It! Another Google Algorithm Update


Here it is again! Most of you don’t have to guess, you already know. This past weekend another Google algorithm was noticed. It certainly isn’t the first to occur over the weekend and it likely won’t be the last.

Notes On The Algorithm Update

Every time a weekend rolls around, Google seems to take that opportunity to run some algorithm updates. This time the modifications seem to be pretty in line with the last algorithm update. Some notable differences involve changes in “ranking, visibility and traffic changes via Google Search. Plus, most of the tools are showing spikes and volatility from Google Search over the weekend,” Search Engine Roundtable reports.

Read More: Google’s Ranking Algorithm Had Another Update!

As always, whenever there is a ranking or search algorithm updates, SEOs are all over Twitter and WebmasterWorld. User @ichthyous made a comment about the impacts they’ve seen occurring based off the update.

“A huge drop in direct traffic starting yesterday at 10am sharp and lasting the entire rest of the day. This morning my search traffic is down 62% and direct is down 43%. USA, UK, CA, AU, DE and AE traffic all affected heavily. Anyone else seeing a big drop starting yesterday?”, says @ichthyous on WebmasterWorld.

You can also see the impact he’s taking about when taking a look at sites like SEMrush.

Here’s a snippet of the hits that SEO Roundtable captured.

H2: Past Google Algorithm Updates

Its’ funny that every time Google seems to run an update on algorithms, it is over the weekend. And more often than not its typically one we weren’t made aware of which meaning finding out by tracking. The last unconfirmed update rolled out over the weekend of November 11th and 12th.

Read More: Will Google Run Another Search Ranking Update?

Before that, by multiple accounts, every weekend its something. Take October for example, the October 2022 Spam Update received an unconfirmed update on October 21st. Everyone is just going to have to keep their eyes peeled every weekend.

You never know, maybe Google will make it a regular thing if it isn’t already!

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Google Just Dropped A Bunch of New Features!


With Black Friday approaching, shoppers are getting all geared up to hit the store. But maybe you’re more of a Cyber Monday type of shopper, well there’s some good news just been announced for you! Google announced the launch of several new search features to help users in their online quests. The new features are integrated across Search, Maps, Shopping and even Google Lens. We don’t know about all of you but that sounds like a good deal to us!

Read More: Google’s Newest Shopping Features

Google Maps Update: Live View & EV

Big changes have come to Google Maps! Starting off strong with an exciting new feature that enables you to see what is happening at a select location in live time. Although this isn’t live streaming by clicking on the camera option you will see a more accurate display of a location in real time.

To use this feature you must hop onto the Google Maps app and go to town using augmented reality!

That’s not the only thing Google Maps has new in-store. Maps also includes filters for charging station so you can find an EV all that much faster. This can show CSS and CHAdeMo charges that do 350kW or even 50Kw, plus Google may even show their availability,” Search Engine Land reports.

Read More: Google Shopping Is Testing Quick Checkout & Chats

Its important that everyone gets to take advantage of these new features so Google’s new filtering for wheelchair-accessible entrances is the best!

Google Shopping: AR Beauty & AR Shoes

Augmented reality is really stealing the spotlight on this round of updates. The update for shopping is really a huge step forward, especially in the beauty industry. With the new AR update, you can select a stock model and tryout shades of foundation or lipstick you’ve been wanting.

“Google added a new photo library with 150 models representing a diverse spectrum of skin tones, ages, genders, face shapes, ethnicities and skin types to help you accurately test over 2,000 foundation shades from a wide selection of brands,” reported Search Engine Land.

Also another unique feature added is the AR option for trying on shoes. You can twist and turn in all angles to see what the kicks you’ve been eyeing would look like on you.

Search On

Most of these updates were announced at the Google SearchOn 22 event! These features were in testing phases and now that they’ve launched keep your eyes peeled for more updates!

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