Future Broad Core Updates May Be Announced Ahead of Time
Google’s June 2019 Core Update, which began rolling out on June 3, was fully deployed by the early hours of June 8, according to a tweet from Google’s public Search Liaison Danny Sullivan: https://twitter.com/dannysullivan/status/1137208250628280323 All in all, the update took around 4 to 5 days to take effect (Sullivan’s tweet came out at about 12:02 AM EST, so depending on what time zone you’re in, the exact date might differ). If you’re still seeing the effects of the algorithm update, things should be settling into the new normal by now. This is the perfect time to assess and adjust your SEO strategy, but remember that Google’s not “fixing” anything and their search advice remains the same: https://twitter.com/searchliaison/status/1050447185177800704 Basically, keep making good content! Another tweet by Danny Sullivan, sent later on June 8, mentioned that Google would “probably” announce future broad core updates ahead of time: https://twitter.com/dannysullivan/status/1137445713644834818 There’s been a lot of chatter about this update, most of it speculation. Some sites reported big ranking drops, with one even declaring they were shutting down as of June 10 as a result of the algorithm update causing them to lose 90% of their delay revenue. They placed the blame squarely on Google. But as of the morning of June 12, two days later, that same site announced they’re appearing in Google searches once again and aren’t actually shutting down. PR stunt or panic button? You decide. The fact remains: wait and see before taking big actions as a result of Google algorithm updates!