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Is Google Re-Writing Your Titles? Experts Say It's Not Related To Quality

author image Written by: Julia Cashion           Categories - Digital Marketing, In The News, SEO

Have you noticed your page titles are worded differently? Well its not as uncommon as you might think.

When Google rewrites a page title it doesn’t mean that the page quality was low. “Don’t panic if Google is rewriting your titles, at least, not from a quality issue or ranking issue,” Search Engine RoundTable reports.

What’s Up With Re-Written Titles?

Titles have a minimal impact on the overall algorithm, similar to the majority of Google ranking signals. However, titles have a significant impact on click-through rates and the total number of visitors to your site because they are frequently the first things users see in Google results.

Google Search Advocate John Muller recently chimed into this topic on Twitter, here’s what he had to say about it.

Read More: Will Links Be As Relevant To Google’s Algorithms?

Essentially, Google switching up titles is neither here nor there, meaning its not a sign of bad quality unless there are deeper site impacts.

Best Practices for Title Links

Title links are critical to giving users a quick insight into the content of a result and why it’s relevant to their query. It’s often the primary piece of information people use to decide which result to click on, so it’s important to use high-quality title text on your web pages.

In a blog post, Google outlines some of the best practices for writing titles. Some of the top tips include:

  • Write descriptive and concise text
  • Avoid keyword stuffing
  • Brand your titles
Read More: Will Google Run Another Search Ranking Update?

It’s important to keep an eye out for changes to your titles. But remember that a change doesn’t mean there a problem with quality on your site.

Julia Cashion