Instagram’s Professional Users’ New Scheduling Tools New In-App Capabilities For Booking

author image Written by: Julia Cashion Categories - Digital Marketing, In The News, Social Media

Another one coming in hot! Users with Instagram professional accounts are getting another app update.

This time, Instagram is adding a brand new feature that users have been asking for a hot second. Drum roll please! In-app scheduled posts are the new feature that will be rolling out to all Instagram users with professional accounts. This means that business owners and creators will now have another tool to support their niche.

What’s New

On November 8th, the creators instagram account posted the announcement for the new scheduling feature. Social media Guru Matt Navarra tweeted about the new feature as well. Here’s what he had to say.

Here it is social media managers!
Instagram In-App Scheduling is now rolling out to creator and business accounts 📆
You can schedule Reels, Photo, and Carousel posts up to 75 days in advance in-app. pic.twitter.com/t1dFq34dbU
— Matt Navarra (@MattNavarra) November 7, 2022

Within the Instagram announcement, the creators account included a list of steps explaining how the new feature works. In a nutshell, you would create your post, beautifying it and such, and then you would navigate to advanced settings before positing.

Out Of The Blue?

Nope! Instagram has been working on a feature such as scheduling posts for a while now. They’ve been testing the feature over the past couple of weeks by selecting specific users to try it out. But, the good news is now its about to be available to everyone with a business account.

Many are shocked that it took this long to rollout a scheduling post option, especially since many people run business over Instagram. One user tweet:

It took so much time to roll out such an essential feature.
— Sharif Mohamed ⚡️ (@sharifmv) November 8, 2022

If you’re feeling left out on this because you don’t have a professional account, well now is the perfect time to get one. You can find out how to get a professional instagram account set up by visiting Instagram’s business account section.

Julia Cashion

What’s The Deal With Checkmarks

The platform now essentially allows anyone to purchase a blue checkmark, giving the illusion of legitimacy, which has become a playground for scammers and spammers. Twitter’s solution is to suspend such accounts once detected, while also hinted at new measures for confirming user identities in the Twitter Blue sign-up process.

However, there is no real checking process in place, with the platform relying on “payment verification”. The idea is that bot accounts won’t be able to pay for the subscription, thus, won’t be able to sign up for Twitter Blue, or it’ll be increasingly expensive for them to do so.

Boxes Aren’t Being Ticked

Despite Twitter’s pledge to add a manual checking process for all Twitter Blue applicants, this hasn’t happened. The blue checkmark adds a level of legitimacy to accounts in-stream, which is the whole lure of the offering.

For a monthly fee of $8, users can be viewed on the same level as celebrities and stars, solidifying their presence and status on the platform. However, without proper checks in place, it remains problematic. Twitter is trying to counter impersonation problems by adding new badges and variations, but it’s becoming increasingly cluttered and confusing.

So What’s To Come?

The updated Twitter verification system is still a mess, and it’s not likely to generate enough revenue to justify the extra work required to add proper checks and maintenance.