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Instagram Opens Stories Link Sticker To All Users No Limit on Follower Count for Shopping Feature in Stories

author image Written by: Rabije Gashi Corluka           Categories - In The News, SEO Tips>Content Marketing, Social Media

Good things happen to those who wait! Last week, Instagram introduced an option called “Sticker link” that can be used by anyone – even users with less than 10,000 followers – which is a huge boost for small business owners, retail businesses, or social justice organizations, for example. This feature lets you link out to third- party sites, stories, products and a whole lot more via the Stories option in the app.

Up until recently, the “Swipe up” option on Instagram has only been available to verified users and those who met the 10,000 followers threshold. Finally, after years of lobbying and feeling left out, small business owners can use their social media to its full potential – and just in time for the holiday season!

How to use the Sticker link option on Instagram:

After you have uploaded content to your story, select the sticker tool from the top navigation bar. Then, tap the “Link” sticker to add your desired link and tap “Done.” Just like with the other stickers, you can place this one wherever you want on your story and choose color variations.

Why is this important?

If you use it wisely, a social media strategy can bring more clients and ultimately increase your profit – and the “Sticker link” can help you do just that. So, be sure to incorporate it as a part of your content strategy.

Rabije Gashi Corluka

Massive Global Facebook Outage Affected Over 3.5 Billion People

10/05/2021

Yesterday was a pretty eventful day for influencers, social media managers, and casual social media users (or uneventful, depending on how you look at it). Yes, we’re talking about themassive global Facebook outage that saw Facebook-owned apps like Instagram, Messenger, and WhatsApp go down for over six hours.

For those living under a rock, the outage began around 11:40 AM eastern time on  October 4 and lasted until around 6:30 PM, affecting over 3.5 billion users worldwide.

It’s been reported that the outage caused significant damage to the social media giant, resulting in shares plummeting and costing founder Mark Zuckerberg an estimated $6 billion.

Besides platforms shutting down for several hours, some eagle-eyed observers also noticed that during the outage, the Facebook domain went up for sale. Considering the fact that Facebook and all its other platforms are now functioning as normal, it’s safe to say nobody was able to purchase the domain out from under them. However, it’d be pretty interesting to see how that situation would have played out.

So, what exactly caused such an unprecedented event? Facebook confirmed it was “configuration changes on the backbone routers that co-ordinate network traffic between our data centres caused issues that interrupted this communication” and had a “cascading effect… bringing our services to a halt.”

Facebook added that it is still trying to determine what exactly happened so it can “make our infrastructure more resilient,” but that there was “no evidence that user data was compromised.”

Once all platforms came back online yesterday evening, Mark Zuckerberg also issued an apology on his public Facebook page, posting:

“Sorry for the disruption today — I know how much you rely on our services to stay connected with the people you care about.”

Many have theorized that the outage was caused by something much bigger than just a glitch, and is related to former Facebook employee Frances Haugen’s upcoming testimony on Capitol Hill. Haugen is expected to testify today about allegations that the company “chooses profits over safety’

The Ripple Effect

Besides social media users being unable to post about their day-to-day lives or latest anti-vax theories, the outage had a massive effect on billions of people and businesses around the world.

Here’s one example: For over six hours, Twitter experienced a massive boost in popularity as Instagram and Facebook users flooded the platform in order to communicate with one another and find out more information about the outage. In fact, traffic was so unusually high that Twitter experienced its own small outage.

It’s also important to note that for some, this outage was merely an inconvenience that meant a day off from social media, but for small businesses and marketing professionals who rely on Facebook and Instagram to communicate with customers and market themselves, this outage was pretty devastating. Fortunately the outage was resolved in less than a day, and no significant damage was caused (with the exception of Facebook’s monetary loss and damaged reputation).

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Instagram announces new methods for creators to earn money

06/09/2021

Social networks like Instagram have become increasingly shop-friendly, with many tools for advertisers, retailers, and creators rolling out over the last year.

This week, Instagram began its first ever ‘Creator Week.’ Held between June 8-10, this event includes a series of invitation-only livestreams that present new features for Instagram-based influencers, artists and retailers.

The event’s host is Facebook CEO Mark Zuckerberg – Facebook is the parent company of Instagram.

In a blog post accompanying the event, Instagram summarized some of the announcements made.

“We want Instagram and Facebook to serve as a home base for creators to tell their story, grow and make a living,” they wrote. “Today, we’re announcing new ways to help creators make a living as they build their personal brands across our platforms.”

Native Affiliate Tool

Instagram announced that it is testing a tool that allows accounts to become ‘affiliates’ – meaning they can earn a commission from sales that come from the products they promote.

Instagram explained the feature:

“When people come across an affiliate post from a creator featuring a tagged product, they will see ‘Eligible for commission’ at the top of the post, so it’s clear that their purchases help support that creator.”

For now, the feature will only be available to select creators and brands in the U.S.

Easier Shop Launches

Instagram says that more creators will be given the option to sell their own merchandise and include a shop page link in their Instagram bio.

This feature is currently only available in the U.S., but Instagram announced that it would launch by the end of the year.

Milestones and Stars

Instagram is launching a feature called ‘milestones.’ When users achieve them, they’ll be able to earn more money through the platform.

“Starting this week, creators on Instagram are eligible to earn an extra payout when they meet certain milestones while using badges in Live, such as going Live with another account,” Instagram explained. In other words, it’s a reward system for active users who make regular use of certain features.

Facebook has a similar new feature called ‘stars.’ Users can earn free stars by performing certain actions, like broadcasting a certain number of hours or earning stars in a short time period.

More announcements are expected to be made as Creator Week continues.

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