Good things happen to those who wait! Last week, Instagram introduced an option called “Sticker link” that can be used by anyone – even users with less than 10,000 followers – which is a huge boost for small business owners, retail businesses, or social justice organizations, for example. This feature lets you link out to third- party sites, stories, products and a whole lot more via the Stories option in the app.
Up until recently, the “Swipe up” option on Instagram has only been available to verified users and those who met the 10,000 followers threshold. Finally, after years of lobbying and feeling left out, small business owners can use their social media to its full potential – and just in time for the holiday season!
How to use the Sticker link option on Instagram:
After you have uploaded content to your story, select the sticker tool from the top navigation bar. Then, tap the “Link” sticker to add your desired link and tap “Done.” Just like with the other stickers, you can place this one wherever you want on your story and choose color variations.
Why is this important?
If you use it wisely, a social media strategy can bring more clients and ultimately increase your profit – and the “Sticker link” can help you do just that. So, be sure to incorporate it as a part of your content strategy.