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Instagram is more engaging than Facebook and Snapchat

author image Written by: Rob May           Categories - In The News

Facebook and Snapchat drop in popularity compared to Instagram

The average time spent by users on Facebook has dropped while Instagram engagement is on the rise. According to eMarketer, the daily time spent on Facebook in 2019 remains unchanged to its drop to 3 minutes in 2018, and is set to reach a new low of 2 minutes by 2020.

Image from www.emarketer.com
Simultaneously, Snapchat engagement remains steady compared to its fall last year due to the app’s perceived redesign failure, along with competition from Instagram.

Facebook engagement in gradual decline

Users’ average time spent on Facebook is also trending downwards, while Instagram continues to rise. As Facebook owns both platforms, this only underlies that people are spending less time on original social network, which could lead to a revision of their social strategy. And after dropping from 41 minutes per day in 2017 to 38 minutes per day in 2018, the average amount of time being spent on Facebook has now flattened.   “Facebook’s continued loss of younger adult users, along with its focus on downranking clickbait posts and videos in favor of those that create ‘time well spent’, resulted in less time spent on the platform in 2018 than we had previously expected. Less time spent on Facebook translates into fewer chances for marketers to reach the network’s users.” However, with new updates expected soon from Facebook, the social media platform may be able to halt the decline in engagement.

Instagram Engagement Continues to Grow

Instagram’s growth is cited as one of the biggest reasons why users are not increasing their time spent using Snapchat. Similar to Snapchat, Instagram introduced their own ‘stories’ feature back in 2016, along with more ways to share privately on the platform. However, it’s not all bad news for Snapchat, as the amount of time spent by adult users on the app is expected to remain steady at 26 minutes a day through 2021. Instagram engagement on the other is expected to rise to 27 minutes per day this year among adults in the US. This number is expected to increase by one minute by 2021. Features like Stories, influencer content and videos are all contributing to more engagement and time spent on Instagram.

Rob May

Facebook Removes Support For Podcasts

05/03/2022

Facebook is ditching podcasts and plans to stop offering them from June 3.

The social-media giant will no longer allow users to add podcasts to the service as of this week but plans to remove them altogether starting June. Both its short-form audio product Soundbites and the central audio hub will be discontinued, Bloomberg reports.

These options were first introduced last April, as part of Facebook’s broader effort to promote social audio. That’s when Meta presented a range of upcoming podcast options: on-page display tools and direct connection options. Both were supposed to let Facebook users listen to podcasts from within the app without leaving it. In June, Meta launched its podcast support tools, with several launch partners.

Now, not even a year later, Facebook is shifting its focus to other initiatives.

We’re constantly evaluating the features we offer so we can focus on the most meaningful experiences – a Meta spokesperson said in an email sent to Bloomberg. The person allegedly added that they don’t have a specific date on when Soundbites and the audio hub would shut down but it will be in the “coming weeks.”

Facebook will also cut the site’s Soundbites and Audio hubs and integrate its Live Audio Rooms feature into its broader Facebook Live suite. They also said they will not warn users of this, but will rather let creators break the news how they see fit.

Why the change? Probably because they need to save some money:

After the start of COVID, the acceleration of e-commerce led to outsized revenue growth, but we’re now seeing that trend back off. However, based on the strong revenue growth we saw in 2021, we kicked off several 2 multi-year projects to accelerate some of our longer-term investments, especially in our AI infrastructure, business platform, and Reality Labs. These investments are going to be important for our success and growth over time so I continue to believe we should see them through. But with our current business growth levels, we’re now planning to slow the pace of some of our investments.

This might not be a big deal and some significant news for everyone, but as Andrew Hutchinson from Social Media Today noticed, it shows how Facebook’s focus can easily shift and ‘betray’ the creators that use the platform. What does that mean for future Meta visitors and builders?

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Facebook Launches New Novi Pilot

12/14/2021

Earlier this week, Meta launched a new trial version of the Novi digital wallet – this time, for use via the Whatsapp mobile app. Users in USA and Guatemala can now send and receive money right in their WhatsApp mobile app.

You might be wondering what the Novi app even is. Well, remember when Facebook announced the rebranding, the Metaverse, and how it will touch every product they build? It turns out this could be a part of it all.

Novi is a digital wallet that should enable people to send and receive money internationally without leaving their homes. There are no fees, and the process doesn’t last long. It uses blockchain technology and a digital currency called USDP – a cryptocurrency of Paxos – a coin that uses the Etherium blockchain technology and is attached to the U.S. dollar. So, 1 USDP = 1 USD.

According to Facebook, or Meta, if you will, Novi has been developed to enable fee-free, cross-country money transfers. If you decide to sign up, you will need a valid government ID and a video selfie. Then, you can add money to the account using your debit card and your contact list.

Things you should know

Novi is officially a regulated financial company from Facebook, but also has built-in protection against fraud and constant monitoring for suspicious activity. Yet, some regulators are hesitant to give Facebook more power and influence, especially considering the amount of user data they have access to.

For them, it seems that adding payment options is a step too far. That’s why Novi acts independently from Meta and wants to distance itself as much as possible, to maximize acceptance. Using Novi on Whatsapp won’t change Whatsapp’s privacy settings and should be completely safe, according to Facebook.

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