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Instagram Approaches the 10 Year Mark with Stunt in Growth

author image Written by: Nicole McCormick           Categories - In The News

Instagram User Growth Drops While Ad Revenues Increase

Building an active user count of over 1 billion people in just 10 years, Instagram is often hailed as not only a cultural phenomenon, but a platform that defined and revolutionized social media over the past decade. But you wouldn’t know this based on the platform’s recent stunt in growth at the end of 2019. According to a report from market research company eMarketer, Instagram’s user growth only grew by a mere 6.7 percent in 2019. While this may not sound all that concerning, what makes the data surprising is that the platform’s growth levels have dropped to a single digit percentage for the first time since Instagram was founded in 2010. In comparison, Instagram’s growth in 2018 was reported to be 10.1%, and eMarketer estimates that Instagram will continue to grow even slower than the platform had previously projected. Source: eMarketer “Growth will be at 4.5% in 2020, revised down from 5.4%, and in 2021, it will be 3.2% instead of 4.1%,” said the report.

Why This Is Happening

So, why the sudden decline in growth? One of the main factors according to eMarketer is increased competition from platforms like Snapchat and TikTok, along with older age groups’ lack of desire to join Instagram.  In fact, the one area where Instagram is experiencing larger than expected gains in the U.S is users that are aged 25 to 34. But even still, this growth is not expected to increase much in the next few years.

What Does This Mean for Advertisers?

Fortunately for advertisers, this likely won’t have much of an impact on ad revenue, as Instagram is still expected to hold onto its position as the second-most used social media platform behind Facebook. “Instagram is doing really well—it is the second-most internet-penetrated social media platform in the US behind Facebook, and despite increased pressure from competition, we expect it to maintain its second-place position with a good gap from the rest of the platforms,” said eMarketer.  In fact, Instagram’s ad revenues are expected to continue growing at high double-digit rates and increase from $9.45 billion in 2019 to $13.86 billion in 2020. This can be partially attributed to the fact that Instagram has opened up more inventory for advertisers with newly introduced ads in different parts of the app, like the Discover tab. The platform is also currently beta testing shoppable ads, which are expected to play a major role in future growth of ad revenue. 

Nicole McCormick

Nicole is a wordsmith wizard, passionate about the written word and an avid storyteller who uses creatively crafted prose to help bring your brand’s story to the next level. A former journalist with writing credits in both local and national news publications and a few newspaper awards under her belt, Nicole now enjoys telling your stories and finding new and creative ways to create valuable content that resonates with audiences in the digital landscape.

Instagram Has A New Guide For Setting Up Shops

08/18/2022

Instagram published a new guide to setting up an Instagram shop and using product tags in the app, SocialMediaToday reports. And based on a recent Insta survey, you shouldn’t miss using that piece of information this holiday season.

Turns out that 44% of people surveyed use Instagram for shopping purposes, using shopping tags and the Shop tab. Add to that there are more than 500 million Instagram users and the fact that half of them follow at least one business profile.

What’s Instagram Shopping?

Well, it’s a set of features that let people see your brand and shop from your brand’s photos or videos, all across the app. Just like in real life, you set up a shop, a place to sell and share your brand’s story. In your shop, you can have products and collections of those products. It’s pretty cool, actually.

Let’s say you just published a video tutorial for using one of your favourite cleansers. By using a Product Tag, your audience can click on the product right then and there and find out more about the product. According to Instagram, 117% more transactions happen when you use a product tag in 2 or more posts per day!

There’s also a Shopping Tab on the bottom of the screen which offers even more ways to get people talking about your brand.

Read more: Instagram’s Main Feed Going Full Screen

How To Set Up Shop?

First, you need a Facebook business page and an Instagram business profile.

In this new guide, Instagram suggests setting up your catalogue first and maintaining it. Give your users a full product selection and elaborate descriptions. That will help users find your product when they’re searching for a specific thing. Assign permissions, use one catalogue, set up product variants and complete all product fields. Then, keep product information up to date and curate your shop. When you upload, upload high res videos and photos so people can actually see what you’re selling.

The guide then explains how to use each Instagram post type for shopping purposes. Or selling purposes, that is. With Stories, Instagram says, you can share behind-the-scenes moments and inspire connection with your products. For instance, you can show a how-it’s-made short video, a coming-soon video, or a back-in-stock video!

Photo source: Social Media Today
Read More: Videos Shorter Than 15 Min To Become Reels

As far as Feed is concerned, you can put our product in the spotlight by tagging it in a photo or a (max) minute-long video. According to Instagram, 37% more sales are made for businesses that tag products in their feed posts.  You can also use the Live feature to connect with shoppers live, you can host events and how-to-use demos. This also helps encourage purchases in real-time.

Reels, however, got their own page in the guide. This makes sense since Instagram really wants Reels to take over TikTok. With Reels and product tags within, you can boost your brand and your product awareness.

Instagram Shop guide
Photo source: Social Media Today

Why Should You Use Instagram Shop?

  • Makes shopping easier and faster
  • You can promote your products directly to your target audience,
  • including those with a high purchase intent
  • It expands your brand awareness
  • Shows that your business keeps up with the times
Read More: Instagram Releases New Reels Features
read more

Videos Shorter Than 15 Min To Become Reels

07/28/2022

As Instagram Reels are having a moment now, the social media platform will turn every video shorter than 15 minutes into a Reel. If your account is public and you’re about to post a video to your profile, Instagram will show you an alert. The alert will – you guessed it – alert you about your video being shared in the Reels category and will offer you some suggestions on how to make the video even better.

This is weirdly happening at the same time as Facebook is restructuring its main feed and shifting its focus to Reels while making the Home Tab a discovery engine. Read more about it here. 

Read More: Instagram’s Main Feed Going Full Screen 

Also, other people will be able to use the sound from your Reel and turn it into a Reel of their own – they can make a remix out of your Reel, or download it as a part of their remix. The remixing option can be turned off – said Instagram in the official announcement.

Here’s what the alert will look like:

Photo source: Instagram Blog

Mmmm…This The Remix?

If you were caught off-guard by these remixes above – there’s no need to panic.

In addition to the new video policy, Instagram is also expanding its tools. Now they unveiled the Remix option, which should help you with making your videos more compelling and creative. Using this tool, you can collaborate with others on the platform. Now, Instagram’s offering:

  • Remix For Photos – you’ll be able to remix public photos. I guess this means some kind of photo editing? We’ll find out for sure.
  • Expanded Remix Layouts – this sounds like the duet option on TikTok.
  • Add Your Clip – this just means you’ll be able to add your video to an existing Reel and create a unique, new Reel.
Photo source: Instagram Blog
Read More: Instagram Releases New Reels Features

Instagram also added some templates that will help you create reels when you run out of ideas. Also, there’s the Dual option, which lets you use both your front and back camera while recording. You can use that option in the Instagram camera.

Read More: Instagram Has A New Guide For Setting Up Shops
read more

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