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Increase Social Media Interaction: Engage, Don’t Annoy

author image Written by: Content Team           Categories - Digital Marketing

website marketing company

A web marketing company talks about being pesky; it’s for bugs not for brands

For those that think creating effective social media content simply means updating your status with what you ate for breakfast or tweeting about how the barista at Starbucks got your name wrong for the thousandth time, think again. While it is a relatively new method to promote a business or brand, communicating with your audience on social media is an art that is very difficult to master. Here are some ways that companies annoy their followers on social networks (and how you can avoid committing a social media faux-pas):

If your customers are drowning in your content…

…You’re doing it wrong. Some companies/brands/organizations share too much, inundating their audience’s feed with an overflow of content (there are some exceptions to this rule). Sharing content that isn’t relevant or uninteresting will cause people to unfollow your accounts to clean up their feed. And even if the content is interesting, no one will click it if you’re posting too much. Cat memes and funny YouTube links are great for keeping things light and conversational, as well as brightening up your brand’s personality, but depending on what type of business you run, it would be in your best interest to give a considerable amount of thought into how often you post this type of content.

I, Robot

This can be a tough one, but sounding sincere on social media platforms is important when responding to customers. It’s no secret that when a brand speaks like a real human being, they are easier to connect with. Of course, this doesn’t mean that you should be liberal with your use of emoticons or chatspeak acronyms. If you’re a dentist or a lawyer, the way you respond to followers will be much different than a company that sells plush toys or adventure travel packages. But, no matter what industry you serve, there are ways to avoid sounding robotic without sacrificing your professionalism.

Images should be chosen wisely

Posting high-quality, relevant photos on social media is an important part of shaping your brand’s image and personality. This seems obvious, but it’s amazing how many people get this wrong. We’re not saying that we are perfect on this front, but as a professional web marketing company, we can definitely say that our strategy for choosing the right images, for ourselves and our clients, has improved by leaps and bounds. For the sanity of the entire internet, please avoid using photos like this one:

web marketing company doesn't use bad stock photos
Oh look, another happy call agent staring into the souls of internet users.
Pixelated and stretched images are also a big no-no. One way to post great images is to shoot them yourself, or get an experienced web marketing company to do it for you. This ensures the relevancy of the photo to your business, something that can be difficult to achieve when scouring the web for a specific picture. There are also several royalty-free image libraries with high-quality photos that won’t cost you a dime to download from. Check out this Shopify blog post that lists ‘22 Awesome Websites with Stunning Free Stock Images’.

Respond with speeds that will make the Flash jealous

Social media networks like Facebook, Twitter, YouTube, and Instagram have made it so easy for brands to talk to their customers and vice versa. Why not take full advantage of this? What’s the point of having a social media presence if you don’t communicate with your followers? They are the lifeblood of your business after all. As a web marketing company, we make a point to respond to messages and comments as quickly as possible. How frustrating is it to message a business on Facebook, never to receive an answer? When a customer’s (or potential customer’s) message falls on deaf ears, it makes them feel like they are not valued.

no response on social media
Today marks the 1-year anniversary of Medium not responding back to me 🙁
Conversely, when a business responds right away or even within the hour, the customer is more likely to view the company as trustworthy and caring because they can see how easy it is to deal with them.

Toot your own horn, but don’t overdo it

It is undeniably important to talk about your company (e.g. achievements, new product lines, promotions, services etc.), but don’t restrict the conversation to tooting your own horn. Don’t be that person on a date that can’t stop talking about themselves; it can make you look pretty tacky and your followers will grow tired of that quickly. Broaden your horizons and focus more on establishing a meaningful connection with people instead. When you do talk about your brand, don’t be afraid to put the time into carefully crafting the message. Show just how amazing your company is by talking about exactly how you’ve helped your clients. These are just a few tips on how to create content that doesn’t annoy your audience. If you want to ensure that your social media strategy is effective and stays that way, an experienced web marketing company can work with you keep on top of the changing trends.

Sources

1) Business Insider 2) Search Engine Journal 3) Entrepreneur

Content Team

Users Can Now Tip Their Favourite Youtuber

05/20/2022

YouTube unveiled their new monetization tool called Super Thanks, formerly known as Viewer applause. Super Thanks lets fans support their favourite channels while giving creators access to a new source of revenue. After a successful test period, this feature will now be available for eligible creators in the YouTube Partner Program.

Viewers in an eligible location can buy a one-time animation on videos and send a personalized comment that will let them stand out in the comment section. They can both donate to their favourite creator and share a message to the world with their colourful comment. In return, creators get an extra source of revenue.

The cost of a Super Thanks depends on the viewer. They can donate from $2 up to $50, depending on their generosity that day. The creators keep 70% of what viewers give.

 

How To Turn On Super Thanks?

To set up Super Thanks you have to:

  • Go to your YouTube Studio desktop and click under Monetization
  • Click the Supers tab
  • In the upper right corner you will see a Super Thanks toggle – simply turn it on.

As soon as you turn Super Thanks on, a Thanks button will automatically appear under your videos, regardless of when they have been posted. It will not appear on live streams or Premieres.

If for any reason you decide to turn off the Super Thanks, the Thanks button will be removed, but you will still be able to see your previous earnings.

How To Manage Super Thanks Comments

If you would like your comment section to consist of Super Thanks comments, you can go to YouTube Studio on desktop and select Comments from the navigation menu on the left where you can filter the content. From your YouTube Studio Dashboard, you can review, reply, like or delete comments.

Reviewing The Super Thanks Revenue

You guessed it – you also do this in YouTube Studio. In the Analytics Section, go to Revenue. Then, under Transaction Revenue, you will be able to see your total Super Thanks earnings.

To see your Super Thanks earning per video, you go to the Content section and select the video you want to check. Then go to Analytics > Revenue and look for SUper Thanks under “Transaction revenue”.

But, what’s the big deal? Why is this important? Because creators are finally starting to get the recognition they deserve. Who knows, maybe ads on YouTube Videos will become a thing of the past now that everyone can help by contributing!

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Instagram Updating Its Ranking Algorithm 

04/21/2022

Instagram chief Adam Mosseri announced that Instagram is adding a few changes in order to put more focus on creators and the credit they get. One of the mentioned changes is updating its ranking algorithm with the goal to put more focus on original work. Judging by the number of copy-paste posts we’ve seen so far, this update should have been made a long time ago.

 

Making Sure The Credit Goes To Those Who Deserve It

Instagram announced the following changes:

  • Product Tags – it will now be available to everyone. So, no matter who you are, you will be able to tag products and drive traffic and attention to a business, creator or a company that they like.
  • Enhanced People Tags – now, you can add a category for yourself (into profile, edit profile) which will show up when you are tagged in a photo or a video. This makes sure you have your identity be what you want it to be, and credited according to your wishes.
  • Ranking – people that actually created something from scratch should be more credited for that, so the algorithm will focus more on that kind of content.

“We are going to do more to try and value original content more, particularly compared to reposted content. So, more to come there as well.” – said Mosseri in the announcement.

But, what does it exactly mean? As mentioned in SocialMediaToday, the changes in ranking are not that well explained and it’s not clear if any penalization will happen.

What Will Affect The Ranking?

The Twitter community did have some questions regarding the originality of content and asked about editing outside of the app. If you remember, Instagram started down-ranking content that was re-shared from other apps. So, if you will be re-posting your TikTok with a watermark on it, your content will still be penalized. However, if you only edited it off the Instagram app, that shouldn’t be a problem and won’t affect your rank.

Still, Mosseri admits that Instagram can’t know for sure if a content piece is an original or not. They only build classifiers that will show how likely something is to be an original, but they can never know for sure. It’s still a work in progress.

Posting History Is Also A Factor

Content aggregators are the focus of this update, and Instagram will be able to determine this with the account’s posting history. Instagram is more likely to detect that an account is an aggregator if it re-posts a lot of content from other accounts.” So if you’re re-posting a lot of content from other accounts, you’ll likely see a drop in reach.

The main goal of the whole update is, as we mentioned, to give more credit to original creators, but the system is not yet perfect. However, Mosseri said that Instagram will continue to improve its detection features over time to better distinguish where the content comes from and who posts original content, to promote the real creators and reduce the influence of big farm accounts.

It looks like it’s time to say goodbye to reposting trending memes in order to boost engagement.

 

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