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Increase Social Media Interaction: Engage, Don’t Annoy

author image Written by: Content Team           Categories - Digital Marketing

website marketing company

A web marketing company talks about being pesky; it’s for bugs not for brands

For those that think creating effective social media content simply means updating your status with what you ate for breakfast or tweeting about how the barista at Starbucks got your name wrong for the thousandth time, think again. While it is a relatively new method to promote a business or brand, communicating with your audience on social media is an art that is very difficult to master. Here are some ways that companies annoy their followers on social networks (and how you can avoid committing a social media faux-pas):

If your customers are drowning in your content…

…You’re doing it wrong. Some companies/brands/organizations share too much, inundating their audience’s feed with an overflow of content (there are some exceptions to this rule). Sharing content that isn’t relevant or uninteresting will cause people to unfollow your accounts to clean up their feed. And even if the content is interesting, no one will click it if you’re posting too much. Cat memes and funny YouTube links are great for keeping things light and conversational, as well as brightening up your brand’s personality, but depending on what type of business you run, it would be in your best interest to give a considerable amount of thought into how often you post this type of content.

I, Robot

This can be a tough one, but sounding sincere on social media platforms is important when responding to customers. It’s no secret that when a brand speaks like a real human being, they are easier to connect with. Of course, this doesn’t mean that you should be liberal with your use of emoticons or chatspeak acronyms. If you’re a dentist or a lawyer, the way you respond to followers will be much different than a company that sells plush toys or adventure travel packages. But, no matter what industry you serve, there are ways to avoid sounding robotic without sacrificing your professionalism.

Images should be chosen wisely

Posting high-quality, relevant photos on social media is an important part of shaping your brand’s image and personality. This seems obvious, but it’s amazing how many people get this wrong. We’re not saying that we are perfect on this front, but as a professional web marketing company, we can definitely say that our strategy for choosing the right images, for ourselves and our clients, has improved by leaps and bounds. For the sanity of the entire internet, please avoid using photos like this one:

web marketing company doesn't use bad stock photos
Oh look, another happy call agent staring into the souls of internet users.
Pixelated and stretched images are also a big no-no. One way to post great images is to shoot them yourself, or get an experienced web marketing company to do it for you. This ensures the relevancy of the photo to your business, something that can be difficult to achieve when scouring the web for a specific picture. There are also several royalty-free image libraries with high-quality photos that won’t cost you a dime to download from. Check out this Shopify blog post that lists ‘22 Awesome Websites with Stunning Free Stock Images’.

Respond with speeds that will make the Flash jealous

Social media networks like Facebook, Twitter, YouTube, and Instagram have made it so easy for brands to talk to their customers and vice versa. Why not take full advantage of this? What’s the point of having a social media presence if you don’t communicate with your followers? They are the lifeblood of your business after all. As a web marketing company, we make a point to respond to messages and comments as quickly as possible. How frustrating is it to message a business on Facebook, never to receive an answer? When a customer’s (or potential customer’s) message falls on deaf ears, it makes them feel like they are not valued.

no response on social media
Today marks the 1-year anniversary of Medium not responding back to me 🙁
Conversely, when a business responds right away or even within the hour, the customer is more likely to view the company as trustworthy and caring because they can see how easy it is to deal with them.

Toot your own horn, but don’t overdo it

It is undeniably important to talk about your company (e.g. achievements, new product lines, promotions, services etc.), but don’t restrict the conversation to tooting your own horn. Don’t be that person on a date that can’t stop talking about themselves; it can make you look pretty tacky and your followers will grow tired of that quickly. Broaden your horizons and focus more on establishing a meaningful connection with people instead. When you do talk about your brand, don’t be afraid to put the time into carefully crafting the message. Show just how amazing your company is by talking about exactly how you’ve helped your clients. These are just a few tips on how to create content that doesn’t annoy your audience. If you want to ensure that your social media strategy is effective and stays that way, an experienced web marketing company can work with you keep on top of the changing trends.

Sources

1) Business Insider 2) Search Engine Journal 3) Entrepreneur

Content Team

Facebook’s Officially The Boomers’ App

08/22/2022

According to a recent study, teenagers ages 13 to 17 don’t like Facebook anymore. Shocking? Not really. Millennials stopped using Facebook as they did the minute boomers found out about it, so this shouldn’t come to you as a surprise, really.  But, now you have an official confirmation of what’s going on.

Search Engine Journal reports how the percentage of US teens who say they use Facebook dropped from 71% to merely 32%. To do Facebook justice, 71% was a result of a survey seven years ago, when there was no TikTok and the attention span was much higher.

Read More: Facebook Introduces Community Chats

TikTok Is Not The Most Popular App

However, even TikTok didn’t win this battle, according to the Pew Research Center survey that this SEJ article talks about. YouTube takes the medal there, with 95% of American teens saying that’s their favourite platform. Yes, use this information the next time you’re working on your marketing strategy. Please do.

TikTok did take the silver medal in this survey, with 67% of teens using the app the most. The third most popular app is Instagram with 62%, Snapchat takes fourth place with 59% and Facebook surpasses Twitter which is at sixth place with 23%. Tumblr somehow made it to the top 10, at number 10.  Newcomers to the list are Whatsapp, TikTok, Reddit and Twitch.

Read More: YouTube Surpasses TikTok In Monthly Users

Interestingly, girls use TikTok, Instagram and Snapchat more, while boys use Twitch and Reddit. YouTube is more popular among boys. More Black and Hispanic teens reported using TikTok, Instagram, Twitter and WhatsApp compared with White teens.

Access To Devices Also Increased

Understandably, more teens have phones today than they did back in 2015. The survey says 95% of teens have a smartphone, up from 73% seven years ago. Furthermore, 97% of teens say they use the Internet daily.

Read More: TikTok More Popular Than Google In 2021
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Instagram Subscriptions Tests Three New Features

07/19/2022

Instagram continues to test its subscription option. It began doing this back in January when only a handful of content creators got to test it. Now, this option is available for tens of thousands of creators in the States. Here are the new features:

  • Subscriber Chats
  • Subscriber Reels
  • Subscriber Posts
  • Subscriber Home
Read More: Instagram Announces Subscription Option For Creators

New Way For Creators To Make A Living

As Adam Mosseri stated in his announcement, by adding these features, Instagram is following its goal to give creators more options for making money. With subscriptions, they can actually make a sustainable (and predictable) income, while offering their biggest fans exclusive content. Sounds like a win-win situation.

Read more: Instagram’s Main Feed Going Full Screen

Subscriber chats – creators can interact directly with their fans in DMs. There is a limit of 30 different chats at a time. They’re powered by messenger and disappear after 24 hours.

Feed Posts – creators can post photos and videos just to their subscribers, regardless of if you’re posting Reels or Posts.  On the other hand, subscribers will be able to find a subscriber home on the creator’s profile and find all their exclusive content.

Read More: Instagram Has A New Guide For Setting Up Shops

 

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A post shared by Adam Mosseri (@mosseri)

Why This Matters?

Brands and small businesses use social media for both connecting with their audience and promotions. So, they could benefit from subscriber-only features and offer their biggest fans exclusive content and promos, for example. In return – they get an extra income from subscriptions which they can then use on investing in their business and improving their brand. Or charity!

It will be interesting to see how creators and brands will use these new features.

Read More: Instagram Updating Its Ranking Algorithm 
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