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Increase Social Media Interaction: Engage, Don’t Annoy

author image Written by: Content Team           Categories - Digital Marketing

website marketing company

A web marketing company talks about being pesky; it’s for bugs not for brands

For those that think creating effective social media content simply means updating your status with what you ate for breakfast or tweeting about how the barista at Starbucks got your name wrong for the thousandth time, think again. While it is a relatively new method to promote a business or brand, communicating with your audience on social media is an art that is very difficult to master. Here are some ways that companies annoy their followers on social networks (and how you can avoid committing a social media faux-pas):

If your customers are drowning in your content…

…You’re doing it wrong. Some companies/brands/organizations share too much, inundating their audience’s feed with an overflow of content (there are some exceptions to this rule). Sharing content that isn’t relevant or uninteresting will cause people to unfollow your accounts to clean up their feed. And even if the content is interesting, no one will click it if you’re posting too much. Cat memes and funny YouTube links are great for keeping things light and conversational, as well as brightening up your brand’s personality, but depending on what type of business you run, it would be in your best interest to give a considerable amount of thought into how often you post this type of content.

I, Robot

This can be a tough one, but sounding sincere on social media platforms is important when responding to customers. It’s no secret that when a brand speaks like a real human being, they are easier to connect with. Of course, this doesn’t mean that you should be liberal with your use of emoticons or chatspeak acronyms. If you’re a dentist or a lawyer, the way you respond to followers will be much different than a company that sells plush toys or adventure travel packages. But, no matter what industry you serve, there are ways to avoid sounding robotic without sacrificing your professionalism.

Images should be chosen wisely

Posting high-quality, relevant photos on social media is an important part of shaping your brand’s image and personality. This seems obvious, but it’s amazing how many people get this wrong. We’re not saying that we are perfect on this front, but as a professional web marketing company, we can definitely say that our strategy for choosing the right images, for ourselves and our clients, has improved by leaps and bounds. For the sanity of the entire internet, please avoid using photos like this one:

web marketing company doesn't use bad stock photos
Oh look, another happy call agent staring into the souls of internet users.
Pixelated and stretched images are also a big no-no. One way to post great images is to shoot them yourself, or get an experienced web marketing company to do it for you. This ensures the relevancy of the photo to your business, something that can be difficult to achieve when scouring the web for a specific picture. There are also several royalty-free image libraries with high-quality photos that won’t cost you a dime to download from. Check out this Shopify blog post that lists ‘22 Awesome Websites with Stunning Free Stock Images’.

Respond with speeds that will make the Flash jealous

Social media networks like Facebook, Twitter, YouTube, and Instagram have made it so easy for brands to talk to their customers and vice versa. Why not take full advantage of this? What’s the point of having a social media presence if you don’t communicate with your followers? They are the lifeblood of your business after all. As a web marketing company, we make a point to respond to messages and comments as quickly as possible. How frustrating is it to message a business on Facebook, never to receive an answer? When a customer’s (or potential customer’s) message falls on deaf ears, it makes them feel like they are not valued.

no response on social media
Today marks the 1-year anniversary of Medium not responding back to me 🙁
Conversely, when a business responds right away or even within the hour, the customer is more likely to view the company as trustworthy and caring because they can see how easy it is to deal with them.

Toot your own horn, but don’t overdo it

It is undeniably important to talk about your company (e.g. achievements, new product lines, promotions, services etc.), but don’t restrict the conversation to tooting your own horn. Don’t be that person on a date that can’t stop talking about themselves; it can make you look pretty tacky and your followers will grow tired of that quickly. Broaden your horizons and focus more on establishing a meaningful connection with people instead. When you do talk about your brand, don’t be afraid to put the time into carefully crafting the message. Show just how amazing your company is by talking about exactly how you’ve helped your clients. These are just a few tips on how to create content that doesn’t annoy your audience. If you want to ensure that your social media strategy is effective and stays that way, an experienced web marketing company can work with you keep on top of the changing trends.

Sources

1) Business Insider 2) Search Engine Journal 3) Entrepreneur

Content Team

Massive Global Facebook Outage Affected Over 3.5 Billion People

10/05/2021

Yesterday was a pretty eventful day for influencers, social media managers, and casual social media users (or uneventful, depending on how you look at it). Yes, we’re talking about themassive global Facebook outage that saw Facebook-owned apps like Instagram, Messenger, and WhatsApp go down for over six hours.

For those living under a rock, the outage began around 11:40 AM eastern time on  October 4 and lasted until around 6:30 PM, affecting over 3.5 billion users worldwide.

It’s been reported that the outage caused significant damage to the social media giant, resulting in shares plummeting and costing founder Mark Zuckerberg an estimated $6 billion.

Besides platforms shutting down for several hours, some eagle-eyed observers also noticed that during the outage, the Facebook domain went up for sale. Considering the fact that Facebook and all its other platforms are now functioning as normal, it’s safe to say nobody was able to purchase the domain out from under them. However, it’d be pretty interesting to see how that situation would have played out.

So, what exactly caused such an unprecedented event? Facebook confirmed it was “configuration changes on the backbone routers that co-ordinate network traffic between our data centres caused issues that interrupted this communication” and had a “cascading effect… bringing our services to a halt.”

Facebook added that it is still trying to determine what exactly happened so it can “make our infrastructure more resilient,” but that there was “no evidence that user data was compromised.”

Once all platforms came back online yesterday evening, Mark Zuckerberg also issued an apology on his public Facebook page, posting:

“Sorry for the disruption today — I know how much you rely on our services to stay connected with the people you care about.”

Many have theorized that the outage was caused by something much bigger than just a glitch, and is related to former Facebook employee Frances Haugen’s upcoming testimony on Capitol Hill. Haugen is expected to testify today about allegations that the company “chooses profits over safety’

The Ripple Effect

Besides social media users being unable to post about their day-to-day lives or latest anti-vax theories, the outage had a massive effect on billions of people and businesses around the world.

Here’s one example: For over six hours, Twitter experienced a massive boost in popularity as Instagram and Facebook users flooded the platform in order to communicate with one another and find out more information about the outage. In fact, traffic was so unusually high that Twitter experienced its own small outage.

It’s also important to note that for some, this outage was merely an inconvenience that meant a day off from social media, but for small businesses and marketing professionals who rely on Facebook and Instagram to communicate with customers and market themselves, this outage was pretty devastating. Fortunately the outage was resolved in less than a day, and no significant damage was caused (with the exception of Facebook’s monetary loss and damaged reputation).

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Instagram announces new methods for creators to earn money

06/09/2021

Social networks like Instagram have become increasingly shop-friendly, with many tools for advertisers, retailers, and creators rolling out over the last year.

This week, Instagram began its first ever ‘Creator Week.’ Held between June 8-10, this event includes a series of invitation-only livestreams that present new features for Instagram-based influencers, artists and retailers.

The event’s host is Facebook CEO Mark Zuckerberg – Facebook is the parent company of Instagram.

In a blog post accompanying the event, Instagram summarized some of the announcements made.

“We want Instagram and Facebook to serve as a home base for creators to tell their story, grow and make a living,” they wrote. “Today, we’re announcing new ways to help creators make a living as they build their personal brands across our platforms.”

Native Affiliate Tool

Instagram announced that it is testing a tool that allows accounts to become ‘affiliates’ – meaning they can earn a commission from sales that come from the products they promote.

Instagram explained the feature:

“When people come across an affiliate post from a creator featuring a tagged product, they will see ‘Eligible for commission’ at the top of the post, so it’s clear that their purchases help support that creator.”

For now, the feature will only be available to select creators and brands in the U.S.

Easier Shop Launches

Instagram says that more creators will be given the option to sell their own merchandise and include a shop page link in their Instagram bio.

This feature is currently only available in the U.S., but Instagram announced that it would launch by the end of the year.

Milestones and Stars

Instagram is launching a feature called ‘milestones.’ When users achieve them, they’ll be able to earn more money through the platform.

“Starting this week, creators on Instagram are eligible to earn an extra payout when they meet certain milestones while using badges in Live, such as going Live with another account,” Instagram explained. In other words, it’s a reward system for active users who make regular use of certain features.

Facebook has a similar new feature called ‘stars.’ Users can earn free stars by performing certain actions, like broadcasting a certain number of hours or earning stars in a short time period.

More announcements are expected to be made as Creator Week continues.

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