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The Importance of Video Marketing in Getting Your Message Out There

author image Written by: Content Team           Categories - Digital Marketing, Video Marketing

video marketing Busy lifestyles have people on the move. Finding the time to read up on a product or service isn’t always an easy task. This is why video marketing has taken businesses around the globe by storm. Unlike a written account of your business, a corporate video can be watched at any time, in any space; whether it be at home, while in transit, or at the office. Not only does it provide a verbal explanation, but it can also offer a compelling visual demonstration. A creative, well-produced video will ensure that the viewer remembers your brand, and it increases the chance that they’ll purchase your products and services. Video marketing powerful and extremely effective.

Appealing

Watching video promotions has become a main method of advertising consumption amongst viewers. What makes this advertising medium so appealing has much to do with the fact that 80 per cent of users remember the video content they watched. Even more interesting is that of those viewers, 46 per cent become engaged and take action after watching a marketing video. For business owners that means that prospective clients either go to your website to learn more, or for those with ecommerce sites, they make an online sale. The fact is, it is more appealing to watch someone give a testimonial than read a written statement. It is important to note, however, that this only happens when the video is stimulating and engaging.

Attraction

For a shop owner, having a physical store means that a salesperson can explain the products/services to the client, and upsell other items. The challenge with an online store is the difficulty in creating this personal experience. Video marketing can definitely counter this disadvantage. Your audience will be attracted to your “how-to” videos, product information, interviews or whichever method of video marketing you choose. Consider using a dynamic video such as this marketing video for instance – https://creativetrnd.com. Video marketing is also a quick, effective way to get information on products and services across to your audience, all the while spiking their curiosity.

Visibility

These days, customers are more apt to review products online before they make their purchase. For this reason, it is critical that your business is on top of guiding the conversation to get an accurate message across. After all, you want to have full control of your businesses image before the cyber world decides for you. Having a video marketing campaign to promote your products or explain your services is also more relatable for the viewer. This will give you the advantage of being able to personalise the video content to reflect your uniqueness, allowing you to stand out from your competitors. As your target market watches your video they become involved with your brand. This involvement is actually increasing the likelihood that they will choose your business over another. This same prospective client, enticed by your video marketing, will also be more likely to share your video through social media. As video marketing increases in popularity it’s imperative that you maximize your marketing dollars with this type of memorable, potentially viral advertising.

Content Team

YouTube Launches ‘Search Insights’

04/18/2022

Creators can now take advantage of YouTube’s Search insights, a new feature that offers a range of data points on what users are searching for in the YouTube app.

Having access to that data can help a lot and be used for refining your YouTube strategy!

As said in the video above, the goal of Search Insights is to improve content planning and also help you create more relevant content by having access to what YOUR audience is searching for.

Currently, it’s available for English searches only, while showing search queries from the UK, US, Canada, Australia, and India.

Read More: Google Pulling Back Ad Restrictions For YouTube

How To Access It?

To access YouTube’s Search Insights – or Research Tab -, you will need access to YouTube studio on your desktop.

If you click on Analytics, you should be able to see the Research tab across the top, on the right.

With Search Insights, you’ll learn what topics your viewers are interested in, what the overall search volumes for particular queries are, as well as how much traffic you’ve gained from each query.

Also, the platform will show a marker for ‘Content Gap’ queries, which are search terms without a high volume of results.

The goal here is to help creators focus on topics that could actually bring more views. By highlighting these queries, creators can create content that is aligned with searches that aren’t being served by videos in the app.

Furthermore, as reported by Social Media Today, there is a ‘Search Across Youtube” feature within this one, that should help you find a relevant, most searched for keyword.

So, if you were curious to find out which “how-to” query was most searched for across the platform, you can easily find out and create accordingly.

Read more: How To Boost Your Channel’s Performance?

Why Is This Important?

Just like with Google Trends and Google’s Search Console, it’s great to have a tool that will help you get more insight and relevant data about your audience. As we always say, your audience is the key and the most important thing you can have. So, it’s crucial to know what kind of content they need and are looking for.

With Search Insights, your YouTube content strategy can improve immensely – thus helping you create videos that will actually bring in the views and impressions. Give it a try!

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How To Use TikTok For Business

03/31/2022

It’s March 2020 and you’re thinking of how to keep your business alive. You hear everyone talking about this app and its popular dances, lipsyncs and challenges. You think – nah, it’s just another social media platform everyone will forget about in two weeks.

Fast-forward to the end of 2021 and this social media platform has surpassed Google in popularity. Now you’re thinking: ‘OK, maybe there is something about this TikTok everyone’s talking about’. And you’re absolutely right.

TikTok has more than a billion active users per month, and the exposure you could get from your marketing campaign is sure worth the ‘hassle’. Plus, its largest demographic is 18-24 years old, which makes it perfect for targeting GenZ. Unlike Facebook and Instagram, TikTok is all about sharing videos.

We already talked about the benefits of using videos as a business, how good they are for great SEO results, and how it comes with a new way of connecting with your audience.

If you’re wondering if it’s too late to hop on the TikTok train, stop. You still can. The best thing about TikTok is that you don’t need a professional videographer, actually – it’s encouraged for videos to be as authentic as they can to blend in with the rest of the content on the app.

@creativetrnd You’re in the right place 🙌🏻#tiktok#tiktokwinsagain #mostviral #viraltiktok #socialmediatips #tiktokwin #2021makeawish ♬ original sound – VaynerMedia

Read More; TikTok Won’t Bring Shopping To The US

Why Should You Use TikTok For Your Business?

In simple terms – for better branding and exposure. For starters, open an account just in case you might want to start creating content. You should do that to reserve your business’s username.

Creativity and Targeting

With TikTok, your creativity is king. There you can set your creativity loose and create videos of your liking, right within the app. As a brand creating videos, you can spark some conversation, educate users and trigger emotions, connect with your audience and create an image of yourself others will want to interact with.

You can use popular sounds, duet, stitch or react to videos, use the green screen feature, or even have user-generated content using hashtags. Plus, TikTok’s algorithm will most likely offer your video to the person you’re actually trying to reach.

Exposure

The most valuable thing you can have as a business owner. Without it – you’re just a person with a hobby. TikTok immediately gives you a bigger audience than other platforms, since you don’t have to have followers for your content to be seen. After some time invested, when you’ve built up your own audience and following, your effort can double in value.

The more exposure you have as a business owner, the better your chances will be at retaining customers, getting new ones, and building overall brand awareness. By using a video-focused approach to your brand’s social media content on TikTok, you can share your story in a way that is most relatable to your target market.

Read More: TikTok Launches Inventory Filters

How To Use TikTok As A Business?

First, determine your goals. What do you want your brand to achieve? What audience do you want to reach? What tone of voice will you be using? What trends will you follow? What are your brand’s values? These are just a few questions you should know the answers to before you start creating content and achieve maximum results.

Create Valuable Content

And make sure it fits your goals and values. Know your audience, know what they want to see, and create content they can benefit from, whether it’s to make them laugh or educate them. In general, if you don’t have valuable content for your target audience, your content will be ignored by the algorithm, or it will end up on the For You Page of someone who is unlikely to be interested in your business.

Consistency Is Key

Stick with your schedule and ignore the small number of views you might have in the beginning. Pay attention to the better-performing content and create a TikTok strategy around it. It’s all about trial and error.

Read More: Do You Need A Video Content Strategy?

The Platform’s Ads

If you want, you can even use the advertisement option on TikTok. There are four ways to do so:

  • Brand Take Over – a full-screen ad that is displayed when the user first opens TikTok. It’s in the form of a three-second image or a three to five-second GIF. You can link it to your landing page or a Hashtag Challenge within the app.
  • Native Ads – an ad that plays between user content. It can be tricky with this one since users can easily scroll past it. But, if it’s well made, it can look like any other content and blend in with the rest.
  • Sponsored Hashtag Challenge – a good way for getting more engagement. You can sponsor a specific hashtag challenge and advertise it on the Discover feed.
  • Branded Lens – a type of filter you design for users to add to their videos. Pick something related to your business.

The Takeaway

TikTok is an amazing way to bring more brand awareness and connect with your audience. People are getting tired of generic ads and the social media profiles of brands. With TikTok, you can be authentic and relatable, present your brand to the right people and use all the features to boost engagement. Check out TikTok’s Business Learning Centre and get started!

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