Impacts From The Link Spam Update December 2022 Update's Performance

author image Written by: Julia Cashion           Categories - Digital Marketing, In The News, SEO

Hot news coming in fresh about Google’s most recent search system impacts. The December 2022 link spam update started rolling out almost a week ago.

Now, we’re seeing what impacts have been made as a result. SEO and Google search experts were hoping for an update that would have some kick to it. According to Barry Schwartz, they won’t be disappointed.

Read More: Google’s December Helpful Content Update Confirmed

What Is The Link Spam Update?

On December 14th, Google started rolling out an updated link spam system. The update was reported to take about two weeks to roll out fully.

According to Google, this system makes use of SpamBrain AI to “detect both sites buying links, and sites used to pass outgoing link,” and not just “detect spam directly.”

Search Engine Roundtable says the expected impacts “are to “neutralize” links that it detects as being spam and thus links that are detected won’t be counted and may show a decline in rankings.”

Read More: Links Aren’t The Most Important Ranking Factor

What’s more, this system has been rolling out globally and affects all languages.

The Impacts of December 2022 Link Spam Update

In terms of updates for the December 2022 link spam update, SEO should be pleased with the impact it’s having. Take a look at this snapshot from RankRanger’s Tracking Tool below, you can easily see the fluctuations this impact is causing.

Barry Schwartz reports he is “seeing a nice number of real reports of sites feeling the impact in a big way and Google really being able to zone in on links it never did prior with other link algorithms.” He’s not the only one who notices the dips in visibility. Here’s what SEO consultant Glenn Gabe noticed about the system’s impacts.

In a nutshell, this link spam update has some search traffic climbing upwards of 30% and the next second plummeting down low. So the impacts, are varied depending on the sites.

Read More: Google’s Latest Ranking Update

However based on the SEO chatter across the board, it seems it you did a lot of link-building, the impacts on your site can be quite significant.

With the link spam update rolling out globally, across all languages, we’ll have a couple more weeks to take note of its full impact.

Julia Cashion

Google’s Link Spam Update Begins Rolling Out


Google has officially begun rolling out the new Link Spam Update just two days after announcing the update to the world. 

READ MORE: Google Targets Link Schemes With New Algorithm Update  

This latest update comes after numerous other recent algorithm updates from Google, including a massive core update earlier this month.

This is Google’s third spam related update so far this year.

READ MORE: Google Confirms New “Spam” Algorithm Update
READ MORE: Google Confirms Second Part of the ‘Spam Update’ Has Arrived

Announced on July 26, the Link Spam Update is intended to “nullify” link spam. What this means is that instead of penalizing spam links, Google will simply ignore them. However, for many, this may feel like you are being penalized.

So, what exactly does this new update mean for you? If you have been focusing your efforts on “spammy links,” you could see your rankings drop over the next few weeks.

So far, it doesn’t appear as if many sites are being impacted, but the update is still in its early days, and Google did state that the rollout would take two weeks. We can expect a bit more turmoil over the coming weeks. 

Search Engine Round Table, however, has reported some signs of ranking fluctuations from SEO tools, but that hasn’t yet spilled over to Twitter or SEO discussion forums yet.

SEM Rush

SEM Rush ranking fluctuations


MOZ Cast ranking fluctuations 

That’s all we really know right now. But, as always, we’ll keep you updated as things move forward.

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