Embrace The New Year With These Three Tips For A Better You (And a Better Brand) In 2017
The excitement of the New Year is everywhere for the first few days of January, but have you ever noticed how it sort of… fades? There’s a ton of energy for that first week back, but by the time Friday rolls around, the goals, objectives, and resolutions start feeling a little overwhelming. Believe us when we say that it’s no different at a web marketing company. It’s totally normal, though! The festive season is behind you, and you start having to think about what the year will bring. It gets to you! Don’t worry, though—it’s just the winter blues. Focusing on The Good Stuff™ keeps your momentum going in the bleary winter months. If you don’t know what we’re talking about, then here are 3 common resolutions that don’t just beat the winter blues… they help your web marketing, too:
Get Mobile, Keep Moving
Getting mobile isn’t just good for your health—it’s good for your SEO, too! (Don’t worry, this’ll make sense in a minute.) It’s a common New Year’s resolution to hit the gym and get active. Sadly, too many people hit the gym without a plan—they’ve started moving, but they’re not actually getting anywhere. SEO without a strategy is just as aimless. It’s like lifting weights with bad form, or skipping leg day: it won’t really get you anywhere. Whether you’re at the gym or your website, when you’ve got a strategy, you can really get moving. In 2017, Google’s search index and algorithm are going to put even greater focus on mobile sites. Mobile sites will see the most benefit from SEO, so having a plan helps you reach your web presence goals. I guess that makes us the personal trainers of Ottawa web marketing… right?
Update Your Look
When you look good, you feel good. “Update your style” and “embrace a new you” are common resolutions that do wonders for self-confidence. And, you guessed it, updating your website and brand’s look can do wonders for it, too. In case you missed it, we’ve mentioned how sites optimized for mobile use are going to win big in the new year. We’re not just talking keywords and content (though those are important); visually, having a site that adapts and responds across all devices will go a long way. There are a few other things you might want to consider when it comes to updating your look:
- Does your site’s architecture and layout offer an excellent user experience?
- Are you embracing video marketing as it grows on the web?
- Are you cramming too much stuff into your site?
- Is your content broken up with bigger, bolder headlines, simplified icons, and consistent colours?
Keep these design tips in mind for your brand in 2017!
Make New Friends! (AKA: How To Be A Social Butterfly)
2015 was going to be your year. So was 2016. Don’t just say the same old tired phrase about 2017, make it happen! Try going to more events, concerts, and shows, and make new friends! Your business and brand will benefit from making new friends, too. Recent analysis states that more than 80% of companies are planning to start a social ad campaign in the next year. Facebook, Twitter, and YouTube are all thriving social media platforms with huge advertising opportunities. They’re also a great way to make friends and grow a following! When it comes to branding, focus more on compelling, authentic content in the New Year. Nothing compares to original content that engages with the world around it! Increasingly, more and more businesses are taking to social media to reach their audience in a meaningful way. Don’t get left behind! The New Year is a great opportunity to try new things, set goals, and expand your horizons, both personally and professionally. Still feeling blue? Don’t worry about it, it’ll pass—focus on what you can do now, plan for the future, and work towards it. Things don’t happen overnight! As a web marketing company in Ottawa, we put in a lot of hard work in 2016—here’s to a lot more in 2017!