Remember early March 2020 when no one really knew what TikTok was, and the one who knew thought it was for kids? Little did we know that it would take the world by storm in the middle of a pandemic. There was a lot of discussion on the how-did-TikTok-become-so-popular topic, and most of us were lost with no specific reason to share. Is it because we were desperately craving some human interaction and looking at the users talking to the camera felt like they were talking to us? According to a recent Semrush study – could be.
They analyzed 300 of the most popular TikTok videos – the first three seconds of it and gathered information about their attention getters. It turned out that TikTok is an emotional and inspirational place, where the camera angle matters more than you think.
Do it for the Views
The result of the study came right in time for preparing your content for the Holiday season. Unlike on other social media networks, 83 per cent of viral TikTok videos came from non-verified accounts, so nothing is stopping you from getting the likes and comments you need. Here’s what you should do, according to Semrush’s findings:
- Trigger positive emotions
- Start talking within the first three seconds
- Speak to the camera
- Include your dog – when it comes to animal content, dogs performed better than cats
- Humor, Dance and Pets were the three most popular “genres” of viral TikToks
- Include Music – Pop songs performed better, then hip-hop and rap.
One other thing they investigated was the use of popular hashtags like “FYP”, “trending” and “viral”. Turns out they performed worse than other keywords – with almost 2 million median plays less.
Main point: focus on creating original content and keywords, trigger happy emotions and talk to your customer. That’s a formula that would never disappoint.