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How to Bury Your Website So No One Can Find It

author image Written by: Content Team           Categories - SEO Tips

seoIt is no longer enough to build a great website and expect that people will find you. A well-structured website is vital, but is only the beginning of your online presence. Website SEO is key to your site’s content planning and will actually do far more to grow your business—by acquiring traffic and customers—than simply having a flashy site and a great product. SEO ranking is the “standing” that your website has as a result of a keyword search. Basically, if you can’t see your website in the results of a Google keyword search, no-one else can either. Here are three areas that need attention in order to unbury your website: Your content should be well-written, unique, relevant, and updated regularly. Any cursory search about website SEO will stress the importance of the content on your webpages being useful, understandable, and not repetitive. People and search engines alike are attracted to information that is distinctive. Your keywords should be selected to clearly address what you’re selling, and to whom. You need to know what your target audience is searching for, and anticipate the words they are using to do so.  Use these keywords strategically within your website, including page titles and URLs.  One effective way to use keywords to your advantage is to dedicate specific words or phrases to separate webpages, each with its own particular focus.   You will undoubtedly begin to notice an increase in your SEO ranking as you attract these niche visitors to your website. Your campaign to market your website should reflect that you’re keeping it active. Your website is a business that can stand out from its competitors by not only adding exclusive information that continually sets it apart, but by creating links.  Establish keyword links for your visitors to follow between pages on your website, and seek out good quality link sites that have high SEO rankings. The more links pointing to your site, the better, so consider sharing content to boost your SEO ranking. When you rank well, other sites will link to you, thereby directing even more traffic your way.        Website SEO is a fundamental way to ensure your company thrives on the internet.  Best of all, it’s cost effective! It is free to to appear in search results, so by consistently adding rich content, astutely using keywords, and deliberately pointing links to your website you will see your sites—and your business—gain prominence in search engine results.

Content Team

SEO Analysis: What Makes for a Good Strategy?

08/05/2015

When It Comes to SEO Ranking, These Factors Matter – Big Time

SEO analysis When it comes to Search Engine Optimization (SEO), it’s easy to identify poor tactics; whether it’s keyword stuffing, buying or selling links, or posting duplicate content, experts in the field of SEO analysis, and even many less experienced users, know how to spot black hat SEO tactics. When it comes to identifying a good SEO strategy, it’s a little less cut and dry; there is no standard definition or checklist for what exactly makes one strategy better than another. Approaches vary from agency to agency, and even from analyst to analyst; as they should. Search engine algorithms are constantly evolving, and so should the strategies used for SEO ranking. So, knowing this, how can we ensure that we are consistently employing “good” SEO strategies, when the standards are constantly progressing? When it comes down to it, SEO is about more than just metrics and rankings. The following are the factors that differentiate the best from the rest:

Know the Goals

In theory, the goal of any SEO campaign is to improve search engine rankings. Of course, that’s all well and good, but does your client see it the same way? For many, being on the first page of Google’s search results won’t mean much if this ranking isn’t leading to increased leads and sales. It’s important to get to know your client’s business goals, and to help them understand how the work you’re doing to achieve SEO ranking is impacting their bottom line. If they can understand exactly how both the organic and paid strategies you’re employing convert into customers and increased revenues, they’re more likely to view your efforts as successful. A good strategy is one that takes business objectives into account, and works towards achieving them.

Change is Good

An SEO strategy that was great a few years ago won’t yield the same results today, and one that worked wonders for a small, local bakery may not be as effective for a large real estate company. In order to be successful in this constantly changing landscape, you must view your SEO analysis as an ongoing process. Your approach to SEO ranking must evolve on a case by case basis–from month to month and project to project–in order to remain relevant. Don’t be afraid to revise and improve upon old content, or make changes to pages developed to appease previous search engine algorithms.

Quality is Key

Even the best, most efficient SEO strategies will fail if you’re leading consumers to a site that contains inadequate, low quality content, or an outdated design. Not only will the website’s bounce rate–which is the number of visitors who navigate away from a site after viewing only one page–be astronomical, the trust visitors have in the information found on that site will also suffer. Quality is a key factor often overlooked in SEO analysis, and it’s one that has the potential to make all the difference.

Troubleshoot When Necessary

Having a strong strategy for SEO ranking doesn’t mean one without issues, or one that requires little maintenance. In fact, a good analyst knows that the opposite is true. With heavy competition and constant algorithm changes, effective SEO analysis involves consistently examining all available data, and problem-solving whenever necessary. If a keyword has experienced an SEO ranking drop, work to establish why, and perform the necessary fix. If leads are down despite steady organic traffic, investigate what may be causing this discrepancy. An analyst that consistently examines metrics, and makes adjustments based on his or her observations is a critical element of a good, successful SEO strategy. In many areas of life, what’s “good” and what’s “bad” are subjective, but when it comes to the factors listed, we can all agree that a strategy that includes them is better than one that doesn’t. If you’re looking for SEO analysis, or an SEO strategy that employs all of the above, contact the digital marketing experts at SEO TWIST.

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5 Misconceptions about SEO Ranking You Should Avoid

04/22/2015

5 Misconceptions about SEO Ranking You Should Avoid
5 Misconceptions about SEO Ranking You Should Avoid
SEO and search rankings are a constantly evolving science. The things that would have landed your business on the top of search engine results pages (SERPs) a few years ago won’t do the same today, as search engines like Google become more advanced and efficient at their jobs. Whether they have simply become outdated over time or have always been the stuff of myths, these five misconceptions can all hurt your digital marketing strategy and lower your SEO rankings. “Keywords and linking are more important than content.” There was a time when spamming yourself with links and keyword-stuffing (just throwing in keywords haphazardly) would help you rank higher in SERPs. But search engines are more intelligent today, and people are becoming increasingly likely to enter questions as their search queries instead of keywords. The most important thing is that your website offers unique, high-quality content. Keywords and links are still important, however, so make sure to balance both. “Results will be immediate/SEO will eventually be over and done with.” Never trust a “quick fix” when it comes to promoting your business. Chances are, if someone offers you immediate results, they are likely using “black hat” SEO techniques to boost your rankings, and modern search engines will likely penalize you for this. SEO is an on-going process that takes time, fine-tuning, and is never really complete. As long as search trends continue to change, you will always need effective SEO to make sure you continue to rank on SERPs. “We can make the website now – we’ll focus on the SEO later.” SEO is an important part of any digital marketing strategy. When your business builds its website, you should do so with keywords in mind. If you’ve already built all of your content and then you try to integrate SEO later on, you can end up with keyword-stuffing, and that is never a good thing. “Stocking up on extra pages and domains will increase our SEO rankings.” Again, this is an old black hat trick to boost SEO rankings. Creating extra pages on or off of your domain – referred to as doorway pages – to increase the number of indexed search results used to work for any website dastardly enough to use this underhanded trick. But thanks to Google’s recent doorway page penalty algorithm, this cheat is off the table, which clears up SERPs for websites that offer quality of content over quantity of pages. “Anyone can do effective SEO.” This one is sort of true, in the same way that anyone can pick up a guitar and learn to play a song – but not everyone is destined to be Jimi Hendrix. While a dozen hours of searches and reading can teach you a thing or two about SEO, nothing beats the experience of professionals. If you want to achieve high SEO rankings month after month, your best bet is a digital marketing agency that has the tools necessary to help grow your business on multiple fronts with a coordinated strategy that perfectly addresses your specific needs.

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