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How Is Google Helping Retailers? Users Will Soon See A Price Drop Inside Open Tab Grid

author image Written by: Rabije Gashi Corluka           Categories - eCommerce, In The News

Google is continuing to be the MVP in the e-commerce industry. This week, Google announced a new feature for Chrome that could push users towards purchasing a product – it will be showing updated pricing for products inside a user’s open tabs grid. You’re wrong if you think it doesn’t matter.

Why is this important?

Because phones are important. More than 50 per cent of website traffic is generated through mobile devices, meaning more and more people are shopping from their phones. You can’t deny you’ve never left a tab open with that one product you’ve been eyeing for a while. Yes, you go back and forth and check if it’s still in stock, or if the price has changed. Your customers are probably doing the same.

With the new feature, Google lets users glance over the price of the product without even clicking on the tab. There’s no need to open or refresh the Chrome tab either since the new price will be highlighted and easy to spot. This feature will roll out for Android users later this week – IOS will see it in the coming weeks.

The option to glance over the grid and see if the pricing of the product had changed could move your customers towards buying the product. The convenience of not having to refresh the page every time they decide to check out the price change also helps and makes the process easier and quicker.

Google Lens & Abandoned Carts

Google is paying more attention to retailers and it shows. Along with the mentioned feature above, there is also the Google Lens in the address bar as well as the abandoned cart card.

The ‘Your carts’ card should help retailers by reminding the customers of their abandoned carts. Still, the users must remember to scroll to the card to see it. The Google Lens use case Google showed us a while back, however, could be even more useful. If a user takes a picture of a pattern and then asks Google for a piece of clothing with the same pattern, Google will offer the thing a user asked for. And it might just offer your store. This feature should be arriving early in 2022.

Rabije Gashi Corluka

Rabije always enjoyed finding different angles to a story, so it’s not surprising her curiosity influenced a move to a new continent, widening her perspective. She enjoys hearing people's stories and learning about different cultures and places - but most of all, she loves putting her thoughts on a piece of paper. Her love for writing led to her studying Journalism and PR, but she actually became a storyteller during her radio-hosting era. Now, she uses her skills, experience, and love for writing to help your brand stand out.

Google Announces Intention to End Cookie Support Within Two Years

01/28/2020

What the End of Cookies Could Mean for Advertising and Digital Marketing

It’s hard to imagine a world without cookies (the Internet kind, not chocolate chip), but if all goes according to Google’s plan, we may see a more private Internet in as shortly as two years. According to a recent blog post published to Google’s Chromium Blog, Google has started working towards its goal of making the web a more private and secure place for users, while also still supporting publishers. “Users are demanding greater privacy–including transparency, choice and control over how their data is used–and it’s clear the web ecosystem needs to evolve to meet these increasing demands,” said Google. This shouldn’t come as too much of a surprise, since back in August, Google had announced its new Privacy Sandbox initiative and a goal of developing a set of open standards to enhance privacy on the web. Now, it appears as Google is making good on its word, by announcing its intention to phase out support for third-party cookies in Chrome within just two years. In other words, cookies will be gone for good.

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“After initial dialogue with the web community, we are confident that with continued iteration and feedback, privacy-preserving and open-standard mechanisms like the Privacy Sandbox can sustain a healthy, ad-supported web in a way that will render third-party cookies obsolete,” said Google. “Once these approaches have addressed the needs of users, publishers, and advertisers, and we have developed the tools to mitigate workarounds, we plan to phase out support for third-party cookies in Chrome.” This success of this initiative will be dependent on how the development, testing and verification process will play out over the next two years. “We are working actively across the ecosystem so that browsers, publishers, developers, and advertisers have the opportunity to experiment with these new mechanisms, test whether they work well in various situations, and develop supporting implementations, including ad selection and measurement, denial of service (DoS) prevention, anti-spam/fraud, and federated authentication,” said Google.

How This Will Affect the Digital Marketing World

In simple terms, cookies are a tool used within browsers that allow websites to capture and save user data. For nearly three decades, cookies have driven digital advertising, making them an invaluable tool for advertisers and digital marketers.

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And while Safari and Firefox browsers have already made the move to block third-party cookies, Google Chrome’s decision to follow suit represents a major industry shift, as the browser makes up 70% of all desktop Internet usage and 41% of mobile. With so much uncertainty over the ripple effect Google’s decision will have, it’s only natural to feel nervous about the inevitable death of cookies. But that’s not to say that a world without cookies is the end of digital marketing as we know it. For starters, the changes will only affect desktop, so you can breathe a sigh of relief about that. And, Google has also proposed changes that would allow tracking to continue without advertisers being able to access users’ personal information. And if you think about it, the lack of third-party cookies for desktop can actually be beneficial, as it would require you to take a more identity-centric approach. This approach can be highly effective, as it requires you to focus more on the customer’s overall journey, giving you more insight and control. So, while getting rid of cookies will inevitably have an impact on advertising and digital marketing, the future may not be so bleak after all.

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