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How Instagram Is Trying To Appeal To A Younger Audience Why you have to change your social media strategy

author image Written by: Rabije Gashi Corluka           Categories - Social Media

You can’t say you haven’t noticed how Social Media networks are trying to get closer to the Tik-Tok style and adapt to the younger audience. And who can blame them?

Facebook, now called Meta, is famous for its revolutionary changes, but as Instagram chief Adam Mosseri said, they now want to switch their focus on simplicity and craft.

That led them to add a new change on Instagram – minute-long stories. The stories will no longer be fragmented into 15-second parts when posted. Reportedly, that is “highly requested by their community”.

It looks like Instagram will now resemble Tik-Tok more – we’ll be able to see a lot more videos on the feed. Feed posts, Stories, and Reels can now be of the same length, while IGTV will be going into retirement.

This means that you will soon be able to post whole Reels in Stories, share ordinary videos as Reels, and, of course, post a Story.

According to this source, this also means that, whenever you record a video in the app itself, Instagram will now automatically publish the video as a Reel, but also show it on your profile and on your followers’ feed. So, the goal here is to increase video circulation on the platform to appeal to new, young followers.

Of course, the biggest difference is that Instagram is limited to showing the videos only to your followers, as opposed to Tik-Tok that can show your content to the whole world.

The biggest difference in Instagram as we know it, however, is that this social network is no longer just a digital photo album. It’s a platform that wants to entertain its users.

What does that mean for you?

Some app users will not like this change and you will have to find a way to adjust your social media strategy to your followers, but also use the situation the best you can – to best suit your business.

Video will now be a primary component in your social media strategy, which means you have to consider how long your audience’s attention span is. How many seconds do you have before they give up watching your content?

That being said, even though the attention grabbing period is shorter, the videos are getting longer – keep this in mind when creating another post.

The Takeaway

Video, video, video. As always, you need to know your audience and the platform you use if you want to put together a successful strategy. That’s why it is very important to take everything into account – the length of the video, the quality of the content, and your followers’ interests. Combine all and connect it with your company and products. It will take time for users to get used to the changes, but if you play it smart – it will be worth it.

Rabije Gashi Corluka

Instagram Opens Stories Link Sticker To All Users

11/02/2021

Good things happen to those who wait! Last week, Instagram introduced an option called “Sticker link” that can be used by anyone – even users with less than 10,000 followers – which is a huge boost for small business owners, retail businesses, or social justice organizations, for example. This feature lets you link out to third- party sites, stories, products and a whole lot more via the Stories option in the app.

Up until recently, the “Swipe up” option on Instagram has only been available to verified users and those who met the 10,000 followers threshold. Finally, after years of lobbying and feeling left out, small business owners can use their social media to its full potential – and just in time for the holiday season!

How to use the Sticker link option on Instagram:

After you have uploaded content to your story, select the sticker tool from the top navigation bar. Then, tap the “Link” sticker to add your desired link and tap “Done.” Just like with the other stickers, you can place this one wherever you want on your story and choose color variations.

Why is this important?

If you use it wisely, a social media strategy can bring more clients and ultimately increase your profit – and the “Sticker link” can help you do just that. So, be sure to incorporate it as a part of your content strategy.

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Massive Global Facebook Outage Affected Over 3.5 Billion People

10/05/2021

Yesterday was a pretty eventful day for influencers, social media managers, and casual social media users (or uneventful, depending on how you look at it). Yes, we’re talking about themassive global Facebook outage that saw Facebook-owned apps like Instagram, Messenger, and WhatsApp go down for over six hours.

For those living under a rock, the outage began around 11:40 AM eastern time on  October 4 and lasted until around 6:30 PM, affecting over 3.5 billion users worldwide.

It’s been reported that the outage caused significant damage to the social media giant, resulting in shares plummeting and costing founder Mark Zuckerberg an estimated $6 billion.

Besides platforms shutting down for several hours, some eagle-eyed observers also noticed that during the outage, the Facebook domain went up for sale. Considering the fact that Facebook and all its other platforms are now functioning as normal, it’s safe to say nobody was able to purchase the domain out from under them. However, it’d be pretty interesting to see how that situation would have played out.

So, what exactly caused such an unprecedented event? Facebook confirmed it was “configuration changes on the backbone routers that co-ordinate network traffic between our data centres caused issues that interrupted this communication” and had a “cascading effect… bringing our services to a halt.”

Facebook added that it is still trying to determine what exactly happened so it can “make our infrastructure more resilient,” but that there was “no evidence that user data was compromised.”

Once all platforms came back online yesterday evening, Mark Zuckerberg also issued an apology on his public Facebook page, posting:

“Sorry for the disruption today — I know how much you rely on our services to stay connected with the people you care about.”

Many have theorized that the outage was caused by something much bigger than just a glitch, and is related to former Facebook employee Frances Haugen’s upcoming testimony on Capitol Hill. Haugen is expected to testify today about allegations that the company “chooses profits over safety’

The Ripple Effect

Besides social media users being unable to post about their day-to-day lives or latest anti-vax theories, the outage had a massive effect on billions of people and businesses around the world.

Here’s one example: For over six hours, Twitter experienced a massive boost in popularity as Instagram and Facebook users flooded the platform in order to communicate with one another and find out more information about the outage. In fact, traffic was so unusually high that Twitter experienced its own small outage.

It’s also important to note that for some, this outage was merely an inconvenience that meant a day off from social media, but for small businesses and marketing professionals who rely on Facebook and Instagram to communicate with customers and market themselves, this outage was pretty devastating. Fortunately the outage was resolved in less than a day, and no significant damage was caused (with the exception of Facebook’s monetary loss and damaged reputation).

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