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How Does Google Discover Sites Without Backlinks?

author image Written by: Lia           Categories - In The News

Google’s John Mueller Discusses Site Discovery Process

Google webmaster trends analyst John Mueller responded to a question on Reddit about how the search engine discovers sites without backlinks. The question was, “How does Googlebot find a site if no one is linking to the site, and it’s not been submitted to Search Console?” Mueller’s response went into some detail and offered some examples for how Google’s crawlers might still be able to discover a URL: “Sometimes it’s 3rd parties that track domain registrations (with links), sometimes it’s links with typos out there, sometimes it’s toolbars that people use (again, that link to related content), sometimes it’s just your CMS being helpful (say with a sitemap or RSS/Atom feed).” Mueller added that the best way to prevent a site from being found is to use the noindex tag, as this is the only sure way to prevent site indexing. He added that one way to launch a site “with a bang” would be to use Google’s site removal tool in Search Console, then cancel the request when it’s time to go live. “That lets Google crawl and index the content ahead of time, but prevents it from being shown in search.” According to Mueller, this is also a faster process than switching from noindex to indexable content, but other search engines and users might see it still. The site removal tool takes less than a day to take effect, and isn’t actually a full removal. According to Mueller, it’s “basically a ‘URL temporarily hide in the search results tool’” and doesn’t affect crawling and indexing. If you’re looking to keep a site out of sight until an official launch, noindex tags might be your best bet. But if you’re looking to make a splash when you launch, consider using the site removal tool to get your content indexed ahead of time.

Lia

Google: Sponsored Label & Favicons Get A New Look

10/17/2022

Google Ads latest change is to the sponsored label has finally become official!

Google has been testing this change for months now, many notices it in Google Search presented in bolded black text. This is the most recent change Google is making in their efforts to provide users with clear information that they feel confident clicking on. The fresh take on the presentation of sponsored ads label is officially a go.

What’s New

Well for starters, this label change sports a look that features black text in bold. This makes sponsored results on Google Search appear clearer and allows users to identify the result more effectively as an ad.

Read More: ‘Related Search For Content Ads’ Launched By Google

In a statement released by Google, Manager Mona Vajolahi and Director Senthill Hariramasamy explain the reasons for the label change. Here’s what they had to say about the new changes.

“Part of helping you make sense of the information you see is ensuring that ads are clearly labeled, which is why our label will now be featured on its own line in the top-left corner of Search ads. We also want the label to be prominent and clear across different types of paid content,” said Vajolahi and Hariramasamy in a recent post.

Based on this, it seems like Google is aiming to make both the presentation and information about paid information clearer for users.

Besides changing the look of sponsored labels, Google also made some tweaks to the visual representation that goes alongside the label. Google says they’re “also updating the size and shape of the favicon (a website’s logo or icon) that appears in Search, to make it easier to see on the page”.

Take a look below for a peek at the brand new ad presentation!

Chatter on Twitter & What’s To Come

Since this change has been in the works for some time now, many users have been taking about it online. Ad expert Vincent Beima noticed the change alongside many others, read below for his tweet on the change.

Users can expect to see more changes from Google in the coming months, after all when do they ever stop.

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Did You Know Google’s Testing New Icons?

10/11/2022

When you’re Googling, do you ever wish that you knew which sites you’d visited? Well, Google might be adding something that helps with that.

As Google puts it “Sitelinks are links from the same domain that are clustered together under a web result.” In other words, Google can link together site structures to provide users with shortcuts. This style of linking saves both time and makes for a more streamlined search.

Read More: Google Search Scroll To Text For Sitelinks

These sitelinks are already helpful for users but why not make it better? Well Google has done just that.

Google Sitelinks

Google appears to be testing a new icon feature for sitelinks. Its pretty similar to the icon that you’ll see when you go to type in search. The dropdown on search shows a clock, listing all the previously searched terms.

Google is trying out similar icons for sitelinks. Basically, it’s supposed to make searching easier and lets you know which pages on a site that you’ve already visited.

Chatter on Twitter

Some SEO experts have noticed this trial icon in Google Search and have taken the discussion to Twitter.

SEO experts Greg Bernhardt and Mordy Oberstein discussed the icon test over a thread on Twitter. Though Mordy Oberstein noticed the test first, Greg Bernhardt raised an interesting point about the sitelinks.

It’s interesting that the visited link changes color, yet is being tested with the icon. Here’s The discussion between Oberstein and Berhardt online.

Previous Testing with Sitelinks

This isn’t the first time that Google’s played around with sitelink icons. From testing with images to other icons, Google is always trying to add something new here.

In 2017 many noticed the auto-generated sitelink icons. Here’s what digital marketing specialist Josh Leibner has to say.

Considering, Google is only testing these icons for the time being and we have yet to hear an official statement about these icons being fully added to Google Search.

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