You’re a busy entrepreneur with a million things to accomplish each day. You recognize that the world is moving away from traditional advertising, as the best way to maximize a marketing budget is clearly to focus on digital efforts. You know what you want to do, but do you or anyone in your company really have the expertise to carry out a successful digital marketing strategy? Do you understand the world of search engine optimization? Are you Google certified and have you ever set-up and managed a cost-effective AdWords campaign? When it comes to your website, do you have sufficient design and development skills to do modifications and updates, implementing call-to-actions that will convert site visitors into clients? Like many business owners, the answer is probably no. And that’s fine, nobody’s an expert in everything. Furthermore, you know that the best return on your time investment is to focus on your core business and leave the marketing to a trusted, results-driven digital marketing agency. There are several reasons why this approach will be well worth it. 1. If you work with a full service digital marketing agency, such as SEO TWIST, then all your digital needs– from social media, design and graphics, mobile, video marketing, printing, in addition to the social and search engine marketing, will be handled “under one roof”. This makes for a comprehensive approach that ensure all efforts are coordinated, and dollars and time are maximized. 2. As the digital marketing environment is ever-changing, working with a digital marketing agency means that your company will be taking advantage of new technologies and keep you up to speed on exactly what approach works best for your industry. They’ll have the expertise and a team of experienced professionals to recommend an approach that works best for you. As new technology becomes available, and algorithms change, your agency will know right away to tweak the course, and react accordingly. 3. Why spend your precious time on trial and error, wasting money as you “test the waters” seeing which digital marketing tactic works best? Hire a digital marketing agency, and return your focus to your core competencies. In doing so, your time will be better spent. While you have that piece of your businesses contracted out to the experts, there’s no need to worry, a good digital marketing agency will still keep you in the loop, ensuring that you’re learning as your company navigates the digital marketing world. If your company lacks the internal resources to successfully manage its own digital marketing, then hiring an agency is a smart approach to consider. If your business is still growing, and cost is on your mind, ponder for a moment one of my favorite quotes: “If you think it’s expensive to hire a professional, wait until you hire an amateur”. We recommend that you focus on your core business, and let Brenda from accounting focus on her spreadsheets. Just because she has a Facebook account or spends her weekends on Pinterest does not qualify her to run your company’s digital marketing strategy. Hire the experts to do an expert job!
Hire a Digital Marketing Agency – Your Safest Bet for Online Success!
Written by: Content Team Categories - Digital Marketing
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Instagram Updating Its Ranking Algorithm04/21/2022
Instagram chief Adam Mosseri announced that Instagram is adding a few changes in order to put more focus on creators and the credit they get. One of the mentioned changes is updating its ranking algorithm with the goal to put more focus on original work. Judging by the number of copy-paste posts we’ve seen so far, this update should have been made a long time ago.
📣 New Features 📣
We’ve added new ways to tag and improved ranking:
– Product Tags
– Enhanced Tags
– Ranking for originality
Creators are so important to the future of Instagram, and we want to make sure that they are successful and get all the credit they deserve. pic.twitter.com/PP7Qa10oJr
— Adam Mosseri (@mosseri) April 20, 2022
Making Sure The Credit Goes To Those Who Deserve It
Instagram announced the following changes:
- Product Tags – it will now be available to everyone. So, no matter who you are, you will be able to tag products and drive traffic and attention to a business, creator or a company that they like.
- Enhanced People Tags – now, you can add a category for yourself (into profile, edit profile) which will show up when you are tagged in a photo or a video. This makes sure you have your identity be what you want it to be, and credited according to your wishes.
- Ranking – people that actually created something from scratch should be more credited for that, so the algorithm will focus more on that kind of content.
“We are going to do more to try and value original content more, particularly compared to reposted content. So, more to come there as well.” – said Mosseri in the announcement.
But, what does it exactly mean? As mentioned in SocialMediaToday, the changes in ranking are not that well explained and it’s not clear if any penalization will happen.
What Will Affect The Ranking?
The Twitter community did have some questions regarding the originality of content and asked about editing outside of the app. If you remember, Instagram started down-ranking content that was re-shared from other apps. So, if you will be re-posting your TikTok with a watermark on it, your content will still be penalized. However, if you only edited it off the Instagram app, that shouldn’t be a problem and won’t affect your rank.
Still, Mosseri admits that Instagram can’t know for sure if a content piece is an original or not. They only build classifiers that will show how likely something is to be an original, but they can never know for sure. It’s still a work in progress.
The idea is if you made it, it’s original. It’s okay if you edited it outside of Instagram and then bring it in via the gallery. Identifying “originality” is hard though, so we will iterate over time.
— Adam Mosseri (@mosseri) April 20, 2022
Posting History Is Also A Factor
Content aggregators are the focus of this update, and Instagram will be able to determine this with the account’s posting history. Instagram is more likely to detect that an account is an aggregator if it re-posts a lot of content from other accounts.” So if you’re re-posting a lot of content from other accounts, you’ll likely see a drop in reach.
It would be hard. If the account is an aggregator, we’ll more likely be able to detect that it’s not original. If it’s someone pretending to be that original creator, which is less likely but could happen, it’ll be hard for us to know.
— Adam Mosseri (@mosseri) April 20, 2022
The main goal of the whole update is, as we mentioned, to give more credit to original creators, but the system is not yet perfect. However, Mosseri said that Instagram will continue to improve its detection features over time to better distinguish where the content comes from and who posts original content, to promote the real creators and reduce the influence of big farm accounts.
It looks like it’s time to say goodbye to reposting trending memes in order to boost engagement.
Google’s Updates You Need To Understand12/21/2021
We mentioned the new Vicinity update Google has going on. It was an algorithm update no one was prepared for and caused quite a commotion in the community. To avoid history from repeating itself, we must learn from our mistakes – and what better way than going through all of the things that have already happened? It could benefit you if you go through all the major updates Google had in store in the past year and come up with a strategy for the year ahead.
Google Search Biggest Updates in 2021:
For us to have the most relevant and reliable results, Google Search Algorithms are updated thousands of times throughout the year. Of course, most of them go unnoticed, but every now and then one comes along *cough cough* Vicinity *cough cough* and makes a mess. That’s why it’s better to keep track of each change, make sure to understand what is happening and learn how to use them so it can benefit you.
The Page Experience Update
This update was designed to improve the website experience searchers have. Mobile usability, security issues, HTTPS usage, Web Vitals and Ad Experience are all taken into account. The main goal is safer browsing for users and resurfacing flags in the Page Experience Report.
What To Do?
- Work on your loading speed
- Make sure your page has a mobile-friendly version, with no usability errors
- Make sure your page is secure and use HTTPS
- Don’t use interruptive, distracting or unfavourable advertising techniques
Here’s a helpful resource for optimizing your page for this update.
Link Spam Update
This was when Google reminded us about the importance of good content and quality links. The update was and still is effective at identifying and nullifying link spam across multiple languages.
What To Do?
- You need high-quality link building
- Create high-quality content
- Focus and improve the user experience
- Avoid useless linking!
Broad Core Updates
It took longer than expected, but it is done. As usual, Google didn’t offer a lot of advice on how to deal with a core update except to try hard all the time. This update had also caused big commotion since we saw some pretty weird pages ranking high. The conclusion was, again, to use quality backlinks.
ProTip! – Improving content and backlinks might help you to recover more than fixing the technical aspect!
Product Reviews Update
This update was designed to reward in-depth product reviews and “punish” irrelevant, summary-of-a-product type of content. Instead, a review should be relevant and detailed. We have also learned that Google and potential customers like seeing realistic reviews, even if that means seeing a few bad ones as well.
What to do?
- Write longer, knowledgeable reviews
- Add your own content, not just the manufacturer description
- Describe how a product has evolved from previous models
- Include the Pros and Cons
Here’s more advice on what you should know about the product reviews update and how to handle it.
Google also introduced us to the Multitask Unified Model which uses AI to help searchers. It “speaks” 75 different languages and understands both image and the written word. However, it might understand much more in the future, since Google keeps saying they’re working on expanding this capability to video and audio.
One of the first things MUM learned to do is to keep track of vaccine queries and it will continue bringing more understanding to Google’s algorithms.
This is a fresh one and we’re still trying to figure out what exactly happened so that keywords aren’t as important anymore. Maybe the lesson with this update is not to violate Google’s guidelines and add keywords for the sake of it. It seems like new businesses are winning with this one.
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