You’re a busy entrepreneur with a million things to accomplish each day. You recognize that the world is moving away from traditional advertising, as the best way to maximize a marketing budget is clearly to focus on digital efforts. You know what you want to do, but do you or anyone in your company really have the expertise to carry out a successful digital marketing strategy? Do you understand the world of search engine optimization? Are you Google certified and have you ever set-up and managed a cost-effective AdWords campaign? When it comes to your website, do you have sufficient design and development skills to do modifications and updates, implementing call-to-actions that will convert site visitors into clients? Like many business owners, the answer is probably no. And that’s fine, nobody’s an expert in everything. Furthermore, you know that the best return on your time investment is to focus on your core business and leave the marketing to a trusted, results-driven digital marketing agency. There are several reasons why this approach will be well worth it. 1. If you work with a full service digital marketing agency, such as SEO TWIST, then all your digital needs– from social media, design and graphics, mobile, video marketing, printing, in addition to the social and search engine marketing, will be handled “under one roof”. This makes for a comprehensive approach that ensure all efforts are coordinated, and dollars and time are maximized. 2. As the digital marketing environment is ever-changing, working with a digital marketing agency means that your company will be taking advantage of new technologies and keep you up to speed on exactly what approach works best for your industry. They’ll have the expertise and a team of experienced professionals to recommend an approach that works best for you. As new technology becomes available, and algorithms change, your agency will know right away to tweak the course, and react accordingly. 3. Why spend your precious time on trial and error, wasting money as you “test the waters” seeing which digital marketing tactic works best? Hire a digital marketing agency, and return your focus to your core competencies. In doing so, your time will be better spent. While you have that piece of your businesses contracted out to the experts, there’s no need to worry, a good digital marketing agency will still keep you in the loop, ensuring that you’re learning as your company navigates the digital marketing world. If your company lacks the internal resources to successfully manage its own digital marketing, then hiring an agency is a smart approach to consider. If your business is still growing, and cost is on your mind, ponder for a moment one of my favorite quotes: “If you think it’s expensive to hire a professional, wait until you hire an amateur”. We recommend that you focus on your core business, and let Brenda from accounting focus on her spreadsheets. Just because she has a Facebook account or spends her weekends on Pinterest does not qualify her to run your company’s digital marketing strategy. Hire the experts to do an expert job!
Hire a Digital Marketing Agency – Your Safest Bet for Online Success!
Written by: Content Team Categories - Digital Marketing
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Twitter: Verification Check Mark Will Cost You More11/04/2022
These days Twitter is all over the news. The social media platform has become Elon Musks’ most recent investment making him the owner.
That also means he’s running the show over at Twitter. As we’ve already seen through his abrupt employee layoffs, he’s making cuts where he can save money. He’s also introduced several features that may further monetize content on the app.
Take a Twitter Blue Account or Don’t
Speaking of money, the latest change that Musk wants to make to Twitter is combining that little blue check mark for verified users into the Twitter Blue subscription. Instead of blue check marks being unattainable for some, now users can decide to pay $8 per month.
Elon Musk tweeted about this change on November 1st, here’s what he had to say.
Twitter’s current lords & peasants system for who has or doesn’t have a blue checkmark is bullshit.
Power to the people! Blue for $8/month.
— Elon Musk (@elonmusk) November 1, 2022
For those of you who already have a blue check mark, you have 90 days to sign up with Twitter Blue or you’re not going to have a check mark anymore. Currently, the Twitter Blue subscription costs $4.99 for a set of premium features.
Price Hike For Verified Users
If you are a verified user than the recent announcement of a price hike can be frustrating to hear. In terms of price hike’s its look like Twitter Blue is going to skyrocket to $19.99 per month, reports The Verge.
The reason for such a jump in price is Musk’s push to create the Twitter Blue subscription as an all-encompassing premium subscription. His main reason for this is to weed out the bots and ensure that users are real people.
All in all, Twitter users with check marks have a decision to make, to keep or not to keep.read more
New Study On Google Search Zero-Clicks10/27/2022
Recently, a new study published findings about Google’s zero-click searches.
In the past, they’ve been made out to be more or less the problem when it comes to Search results. But Semrush’s study found that it was in fact another factor that was influencing the rates of desktop and mobile zero-clicks.
SEO Lingo: What are Zero-Clicks?
In the case of zero-clicks, it’s pretty much just as it sounds. With a few additional points that are important to know. Search Metrics defines zero clicks as “…queries in search engines…that do not send you to a third-party website from an organic search result.”
You might be wondering why SEO find zero-clicks to be a pain. Well, Search Metrics also says that “around 50 percent of searches currently end without a click on an organic search result.”
The Semrush Study Results
With this study bringing more information to light about search results you might be wondering about where in fact the clicks went.
Image Credit: SEMrush
In the image above is a breakdown of Google’s search findings for desktops. Based on these stats, one interesting factor is the google keyword rate, sitting at 17.9%. Search Engine Land reports that the majority of users searching “decide what to click on within 15 seconds.”
This sheds some light on the search decision-making skills. It appears as though if the results aren’t specific enough, then search won’t keep reading results. Instead, they will change the keywords used in their search, thus upping the zero-click rate.
For more details, you can read the full SEMrush study on their site.read more
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