At SEO TWIST, search engines are our friends. Sure, Google can frustrate us with its constant algorithm changes, but that’s the beauty of SEO, it’s dynamic and constantly evolving. Being in our SEO bubble day-in and day-out, we wanted to know what the average non-SEO person knows about search engines and search engine optimization. So we thought it would be fun to step away from all the technical jargon to ask the average person, how do you think search engines work?
Here’s what the average “Joe” knows about Google & SEO
Written by: Content Team Categories - Digital Marketing
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Google’s Spam Update Has Rolled Out
Last week, Google announced the October 2022 Spam Update would be rolling out. The update began on October 19th but it took less than 48 hours to complete, Search Engine Land reports. Users didn’t expect such a quick turnaround from a spam update but here we are.
What Is The Update & How Does It Work?
Google’s October 2022 Spam Update is a new search ranking algorithm. This means its impacts will be visible in search results, however you might be impacted too. This spam update was global and affects all languages, Search Engine Land reports.
Google expected the spam update to take up to a week to rollout but it was quicker than most expected. Users can see on Google’s Search Ranking Updates page where the updated was added and listed as complete on October 21st. Google’s spam update is meant to attack harmful stolen content or malicious websites.
Read More: Google Launches October 2022 Spam Update
Here is what Google says about the October 2022 Spam Update:
“While Google’s automated systems to detect search spam are constantly operating, we occasionally make notable improvements to how they work. When we do, we refer to this as a spam update and share when they happen on our list of Google Search ranking updates. For example, SpamBrain is our AI-based spam-prevention system. From time-to-time, we improve that system to make it better at spotting spam and to help ensure it catches new types of spam.”
Previous Spam Updates
As Google mentions their AI-based spam prevention system, you might be wondering how many spam updates there have been before. And more importantly, what to do if you’re sit has been hit.
When you have a look at Google’s Search Ranking Updates page, users can see that 2021 was a big year for spam updates. The last one rolled out in November 2021 and before that there was a two part update in July.
Read More: Google Offers Insights Into How It Deals With Spam
What Do Users Think About The Update?
Now, you might be wondering what people are saying about the October 2022 Spam update and if many users have been impacted. Here’s what SEO expert Glenn Gabe says about the update and what impacts he sees.
Quick update on the Oct Spam Update, definitely not widespread impact, but for those impacted, it was severe. When checking the sites with big drops, I came across a # of issues ranging from thin content, low-quality AI-content (I think), some link spam, stolen content, & more. pic.twitter.com/MAHRGdnfjr
— Glenn Gabe (@glenngabe) October 23, 2022
Search Engine Land reports on what users can expect from this update’s impacts.
“Spam updates target specific guideline violations. Google did not say if this was links, content or other forms of spam, but rather just said it is spam-related in general,” says Barry Schwartz. With such a wide gap between spam updates, users could be waiting another year before Google runs one again.
read more
Smart Campaigns Will Be Gone For Good Soon
Google began rolling out automatic updates to convert Smart Shopping campaigns to Performance Max – Search Engine Land reports.
For most users, the updates will finish rolling out in two months. They will receive a notification around 2 or 3 weeks before the updates take effect. They will also be notified of the specific date when the campaigns will be converted. However, some Smart Shopping campaigns, like the ones using vehicle ads, will be completed early next year.
Read More: Google Updated Performance Max Campaigns
Don’t Wait For Google
You don’t have to wait for Google to do this for you. Actually, you shouldn’t – take this into your own hands and have more control over the settings of your campaigns.
If you want to update campaigns on your own, because you’re smart, strong, and pretty – you can do that by using the ‘one click’ upgrade tool.
Whether your campaigns are automatically- or self-upgraded with the tool, all the history and learnings from your previous Smart Shopping Campaigns, along with its settings are automatically transferred over to your new Performance Max campaigns.
Read More: Google Performance Max Getting 7 New Updates
Focus on Paid? Heads-up -> Google starts automatically upgrading Smart Shopping campaigns to Performance Max
“When campaigns are self-upgraded using the tool or auto-upgraded, learnings from your prev Smart Shopping campaigns carry over.” https://t.co/WlX8pekI7s via @nfarley10 pic.twitter.com/7YVFxjTbX4
— Glenn Gabe (@glenngabe) July 21, 2022
New Ad Creation Tools
Google also launched three new ad creation tools which could help drive better results, especially on YouTube:
- Asset Storage
- Video Ad Templates
- Voice-over Audio
These new tools should help advertising teams out there create and collaborate on campaigns without leaving the ads platform.
Read More: Discovery Ad Users Get Four New Features
We’ve been working to make high-quality video ad creation easier for businesses of all sizes. Video creation is now fully launched in Google Ads Asset Library. You can also quickly add voice-over to your new & existing video ads. 1/2…
— AdsLiaison (@adsliaison) July 20, 2022
Read More: Data-driven Attribution Becomes The Default?
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