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Google’s Target Frequency Gives You More Control Now You Choose Who Sees Your Ads

author image Written by: Julia Cashion           Categories - In The News, SEO

It’s that time again! Google has rolled out another feature and it will give you more agency over your ads. Target frequency is Google’s latest gift to advertisers on YouTube.

Read More: Google Launches My Ad Center October 2022

This feature was already integrated however there were some restrictions on usability for users. Good news, now the “target frequency capability is globally available for all advertisers running YouTube campaigns,” Search Engine Journal reports.

Why Target Frequency Is Important

Google says it has always been a balancing act to find the ideal video ad frequency for both viewers and advertisers. Seeing the same ad over and over again would drive anyone nuts. But this is why target frequency is helpful to both advertisers and viewers alike.

So far users seem to be happy about the availability of Target frequency, this is what one user tweeted:

Google’s launch of Targets frequency for all YouTube campaigns will be such a useful tool for advertisers. “This will help advertisers optimize towards more precise reach and frequency, while ensuring that we continue to provide a suitable advertising experience for viewers,” Google reports in a recent blog post.

Read More: Google Ads New Content Suitability Center Update

I mean come on who wouldn’t love that–its basically a win win situation. Google goes on to explain that advertisers can choose a frequency objective of up to four times per week through Target Frequency. Even better, their systems will optimize for greatest unique reach at that chosen frequency.

Google’s Recent Work on Ads

This is just another step forward for Google in making Ads and campaigns more effective for the user and advertiser.

Earlier in October, Google announced the launch of Google Ads Content Suitability Center. Following that Google rolled out My Ad Center. Seems like ad usability and visibility are being prioritized by Google, which we love to hear!

Julia Cashion

Google Launches My Ad Center October 2022

10/21/2022

Have you ever noticed some strange ads on Google?

If so, you now have the power to make them disappear, at least on your pages. Google just announced that My Ad Center is getting a refresh! New privacy features will be rolling out as of today.

This update stretched across the globe, providing users on Google Search, Discover, and Youtube with more choice in what ads they see. You might be wondering why now? Well recently there have been mounting concerns that users are drifting away from search and social media sites due to privacy concerns.

Read More: Google Latest Upgrade Is Ads Design

“Some 80% of social media users said they were concerned about advertisers and businesses accessing the data they share on social media platforms, and 64% said the government should do more to regulate advertisers,” according to Pew Research Center.

What’s New

Google’s My Ad Center will let you block ads that you don’t want to see. Users can now learn more about how your ads are personalized based on your information. What’s even more is you can use the new settings to remove ads with sensitive content.

Jerry Dischler, Google’s VP of Ads says explains that “my Ad Center was designed to give you more control over your ad experience on Google’s sites and apps.”

He continues by saying “you will never have to spend time searching for the right control or decoding how your information is used. Instead, you can manage your ad preferences without interrupting what you’re doing online.”

The first new feature everyone seems to be talking about it simple design of My Ad Center’s three-dot menu. Seeing too many ads about that fall vest you bought last month? You can use the menu to choose to see less or no ads of this kind. On the flip side, you can also choose to see ads you care about! Maybe you’re on the hunt early for a deal on a cozy winter jacket or boots.

Take a look at the menu in live action:

Don’t want to see ads personalized for you? No problem, Google’s My Ad Center has a setting for that too, and you can turn ad personalization off completely.

Read More: Google Ads New Content Suitability Center Update

Google also says “there also may be certain ad topics that you don’t want to engage with at all. With My Ad Center, you can choose to limit ads related to topics such as alcohol, dating, weight loss, gambling, pregnancy and parenting.”

I mean what’s not to love with theses new changes!

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Google Ads New Content Suitability Center Update

10/14/2022

If you’re an advertiser you’re gonna want to hear about Google Ads latest update.

In a news release this week, Google announced the launch of Google Ads new content suitability center. Previously, those of us using Google Ads and working with suitability settings know the struggle of finding the exact setting–not to mention where they’re located!

The former set up was spread across various sections on Google Ads. Unfortunately due to its organization, this resulted in errors and incorrect use of the settings. Luckily thats not the case anymore!

Read More: ‘Related Search For Content Ads’ Launched By Google

Google’s leadership, highlights the goals Google hopes the new content sustainability center will accomplish.

“In a content-rich world, we want to make it easier for advertisers to feel confident in the environments where their brands appear, to reach new consumers and grow their businesses,”said Marvin Renaud, Director of Global Video Solutions.

What’s New in the Content Suitability Center

Now, Google Ad users can change suitability controls all from one place–a settings powerhouse if you will.

The new and improved suitability center will allow advertisers to easily:

  • Tailor suitability preferences
  • Fine tune content exclusions based on branding
  • Select from three different inventory modes

With these changes, the content suitability center is aimed to improve speed and accuracy for users. Also, Google says this about the new suitability center’s settings:

“Suitability settings work on top of our brand safety systems to give you more control over the content surrounding your ads — content that, while in compliance with our policies, may not resonate with your unique brand values.”

Read More: Google’s New Feature Will Make Managing Brand Safety Easier For Advertisers

Take a look below to see the new content suitability center in Google Ads:

Source

Chatter on Twitter About the New Center

This new center is a welcome change for advertisers across the board and the new launch already has people overjoyed.

Even YouTube’s Chief Production Officer, Neal Mohan was boasting about how great this new one stop setting shop is for brand. Here’s what he tweeted:

This launch is the latest update for Google Ads recently and it won’t be the last. At the end of Google’s announcement it noted that the new center “is the first of many improvements to come, allowing advertisers to more easily control the environments they want to be in and to reap the benefits of improved campaign performance.”

All things considered, users keep your eyes peeled for more updates in the coming months!

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