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Google’s New PPC Update Will Reorganize PPC Features The Search Engine Hopes to Bring More “Clarity” to Bidding Strategies

author image Written by: Wade Morris           Categories - In The News, Pay-Per-Click (PPC) Marketing

Google has confirmed that a forthcoming update to bidding strategies won’t see any major changes, after the search community shared concern over the update’s contents.

The announcement was shared in February through Google’s Ads Developer Blog. It explains that a future update will reorganize existing ad tools and features – specifically, the ‘Target CPA’ and ‘Target ROAS’ bidding strategies.

In the announcement, Google writes that these bidding strategies will still be available, but they will be organized underneath other ‘primary’ bidding strategies. In other words, ‘Target CPA’ can be selected underneath the ‘Maximize Conversions’ strategy, and ‘Target ROAS’ can be selected underneath the ‘Maximize Conversion Value’ strategy.

The announcement spurred some concern in the search community. Some comments on this Reddit post about the update, for example, indicate confusion.

Fortunately, Google has laid the rumours to rest. In an email conversation with Search Engine Journal, Google confirmed that the actual functions of these bidding strategies will not change or disappear. Instead, they will simply be reorganized for the sake of clarity for advertisers – in other words, advertisers can more easily identify which bidding strategy is right for them.

Google is expected to launch this update over the next few weeks or months, and they have indicated that they will notify advertisers before the change is made.

Google has also created a support page for more information about the update.

Wade Morris

Wade brings an energetic approach to writing – he is always on the hunt for stories and angles that matter. With years of experience in journalism and marketing environments, Wade has written about everything from politics to education. Now, he writes about SEO and digital marketing trends.

New Tremors and Volatility On Google!

08/08/2022

Seems like Google is planning on another Search ranking algorithm update, the Search Engine Roundtable reports. Or, as Barry Schwartz suggests – the tremors noticed this Saturday, August 6th, might even be tremors caused by the now finished Product Reviews update from July.

The chatter among the SEO community is pretty loud and the new volatility has been noticed. The drops in Search have been circling around 30% all over the world, and traffic is not much better, according to people on the WebmasterWorld forum.

Glenn Gabe, an SEO expert, shared some interesting graphs on Twitter:

Google Tracking Tools

The tools are always here to prove what’s going on. As you can see, there were quite a few spikes, especially during the weekend:

Photo Source: Semrush Screenshot
Photo Source: Rank Ranger Screenshot
Photo Source: Mozcast Screenshot

Check out what the SEO community has to say here.

Read More: Google Releases A New Product Reviews Update
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Another Search Ranking Update In The Making?

07/11/2022

A new search ranking update might be in the making. Or maybe it’s the same one from a week ago, we seriously don’t know.

What we do know is that the weekend behind us was unstable and that the update might have caused damage to some websites. Still, Google hasn’t yet confirmed any of the search ranking updates, but the tools speak for themselves. According to them, Google Search results are again experiencing volatility and ranking instability.

The tools are showing spikes for the weekend period (July 9th and 10th), and more chatter can be heard across the SEO community.

It’s a bit calmer today.

Read More: The May 2022 Core Update Impact

There was one unconfirmed Google search ranking update on July 7th and 5th; and around two weeks ago. The Google May 2022 core update began rolling out on May 25, 2022, and was officially complete on June 9th, but we saw big tremors before and after the rollout.

We are seeing more and bigger spikes from some of the tools.

Read More: Unconfirmed Google Search Ranking Update Spikes on June 23rd

Google Tracking Tools

As we mentioned, the biggest spikes happened during the weekend. Today, everything seems calmer:

Photo source: Semrush
Photo Source: Rank Ranger
Photo Source: Mozcast
Read More: The Google Search Ranking Update Spikes Again

If you’re ever wondering if there was an update or not, Google now has a page devoted just to that:

Read More: Google Releases July 2022 Product Reviews Update

 

High volatility was noticed on August 6th, leading the SEO community to think about how the tremors have something to do with the July 2022 Product reviews update. Read more about it here

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