Google’s John Mueller Answers Geotargeting Questions On Livestream Want Your Site To Target A Specific Country? Here’s How

author image Written by: Nicole McCormick           Categories - In The News, SEO, Success Stories

Have you ever wanted to target a specific country with your website? There’s a name for this practice – “geotargeting” – and Google’s Webmaster Trends Analyst provided details about successfully doing it on a recent livestream.

Geotargeting might benefit your website if your ideal audience belongs to a particular country. Additionally, users might view a website as more credible if it’s optimized in a way that shows the link to its country of origin.

On a recent livestream Q&A, one user asked Mueller about country-specific web domains. These are called ‘country code top level domains’ – instead of ending in ‘dot com,’ sites end with a domain that indicates their country. Canada has ‘dot CA’ and Germany has ‘dot DE,’ for example.

The user asked Mueller:

“Suppose I want to launch a site in Germany. Is it required that I get a ‘dot DE domain’ registered in Germany and website hosted in Germany for SEO?”

Mueller’s response indicated that domains and hosting locations were not important for geotargeting.

“In general, if you want to use geotargeting there, there are two ways to do that,” he said. “One is to use the country level top-level domain, which would be ‘dot DE’ for Germany in that case. The other is to use a generic top-level domain and to use a geotargeting setting in search console. So that could be, for example, a dot Com website or dot Net or dot Info or dot EU or whatever.”

Google Search Console has a setting that makes geotargeting easy. The ‘International Targeting’ report allows users to assign a language and targeting country for a website.

You can read more about geotargeting here.

Nicole McCormick

Nicole is a wordsmith wizard, passionate about the written word and an avid storyteller who uses creatively crafted prose to help bring your brand’s story to the next level. A former journalist with writing credits in both local and national news publications and a few newspaper awards under her belt, Nicole now enjoys telling your stories and finding new and creative ways to create valuable content that resonates with audiences in the digital landscape.