Google’s got an early Christmas gift for users, an update to help user generated content!
This is the latest in a string of updates since the system last rollout in September.
The goal of Google’s helpful content approach is to promote websites made with users in mind rather than search engines. It strives to elevate information that enhances the web above what is generally offered otherwise, reports Search Engine Journal.
What’s The Google Helpful Content System?
As the internet becomes increasingly saturated with content, it can be hard to know what’s worth reading and what isn’t. Google is now using sitewide signals to target websites that contain high amounts of low-quality content.
By low quality, we mean content that is not helpful. What Google means is that these websites will be penalized in terms of ranking and visibility. Nor is the content helpful for real people reading.
How The Rollout Is Going
So far the rollout has only been in progress for a couple of days. This helpful content system started rolling out on December 5th and is expected to rollout over the coming weeks.
Here is what Google announced on Twitter about the helpful content’s rollout.
The Dec. 2022 helpful content update was released Dec. 5, starting to become more visible today & will take about two weeks to fully roll out. It improves our classifier & works across content globally in all languages. Our help page explains more: https://t.co/MS7hbcBTsp
— Google Search Central (@googlesearchc) December 6, 2022
What To Do If Your Impacted By This System Update?
You might not notice any impacts just yet but as the helpful content system update continues, theres a chance you might see some impacts. Google has included a set of actions you can take to make sure your site doesn’t experience severe hits.
Here’s their list of questions that you can ask yourself:
- Do you have an audience that will find your content useful?
- Does your content show first-hand expertise and a depth of knowledge?
- Does your site have a primary purpose or focus?
- Will a person leave your website feeling they’ve learned enough about a topic you wrote about?
- Will someone reading your content leave feeling like they’ve had a satisfying experience?
- Are you keeping in mind our guidance for core updates and for product reviews?
Look out in the following weeks for hits to your site or improvements in content written for users first.