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Google Uses MUM to Identify Vaccine Variations in Over 50 Languages In Seconds MUM Technology Will Revolutionize Search, Says Google

author image Written by: Nicole McCormick           Categories - In The News, SEO

Nearly two months after announcing the Multitask Unified Model (MUM), Google began testing out its first application of the technology and is reporting some pretty impressive results. According to a blog post published on July 6, Google was able to identify more than 800 variations of vaccine names in over 50 languages in just seconds during its first-ever application of MUM. The blog post stated that without MUM, this would have taken the search engine weeks to complete.

After validating MUM’s findings, Google applied them to Search so that people could “find timely, high-quality information about COVID-19 vaccines worldwide.”

“Our ability to correctly identify all these names is critical to bringing people the latest trustworthy information about the vaccine,”said Google. “But identifying the different ways people refer to the vaccines all over the world is hugely time-intensive, taking hundreds of human hours.”

READ MORE: Google Announces New MUM Technology 1,000 Times More Powerful Than BERT  

What is MUM and How Does It Work?

Announced back in May at Google I/O, MUM is a technology developed by Google that is built on a transformer architecture. It has been compared to the BERT algorithm that rolled out in 2019,  however, Google is reporting that MUM is 1,000 times more powerful and has incredible multitasking capabilities.

READ MORE: BERT Explained – Everything You Need to Know About Google’s Biggest Update in 5 Years

Google explained that MUM can learn from and transfer knowledge across 75+ languages.

Here is a great example provided by Google that demonstrates what this looks like:

“Imagine reading a book; if you’re multilingual, you’d be able to share the major takeaways of the book in the other languages you speak — depending on your fluency — because you have an understanding of the book that isn’t language- or translation-dependent. MUM transfers knowledge across languages much like this. Similarly, with its knowledge transfer abilities, MUM doesn’t have to learn a new capability or skill in every new language — it can transfer learnings across them, helping us quickly scale improvements even when there isn’t much training data to work with.”

This means that MUM requires far fewer data inputs than previous models to accomplish the same task.

While its first application focused on identifying vaccines, going forward, Google will be looking at ways to use MUM to dramatically improve Search as a whole.

“Our early testing indicates that not only will MUM be able to improve many aspects of our existing systems, but will also help us create completely new ways to search and explore information,” said Google.

Nicole McCormick

Nicole is a wordsmith wizard, passionate about the written word and an avid storyteller who uses creatively crafted prose to help bring your brand’s story to the next level. A former journalist with writing credits in both local and national news publications and a few newspaper awards under her belt, Nicole now enjoys telling your stories and finding new and creative ways to create valuable content that resonates with audiences in the digital landscape.

New Tremors and Volatility On Google!

08/08/2022

Seems like Google is planning on another Search ranking algorithm update, the Search Engine Roundtable reports. Or, as Barry Schwartz suggests – the tremors noticed this Saturday, August 6th, might even be tremors caused by the now finished Product Reviews update from July.

The chatter among the SEO community is pretty loud and the new volatility has been noticed. The drops in Search have been circling around 30% all over the world, and traffic is not much better, according to people on the WebmasterWorld forum.

Glenn Gabe, an SEO expert, shared some interesting graphs on Twitter:

Google Tracking Tools

The tools are always here to prove what’s going on. As you can see, there were quite a few spikes, especially during the weekend:

Photo Source: Semrush Screenshot
Photo Source: Rank Ranger Screenshot
Photo Source: Mozcast Screenshot

Check out what the SEO community has to say here.

Read More: Google Releases A New Product Reviews Update
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Another Search Ranking Update In The Making?

07/11/2022

A new search ranking update might be in the making. Or maybe it’s the same one from a week ago, we seriously don’t know.

What we do know is that the weekend behind us was unstable and that the update might have caused damage to some websites. Still, Google hasn’t yet confirmed any of the search ranking updates, but the tools speak for themselves. According to them, Google Search results are again experiencing volatility and ranking instability.

The tools are showing spikes for the weekend period (July 9th and 10th), and more chatter can be heard across the SEO community.

It’s a bit calmer today.

Read More: The May 2022 Core Update Impact

There was one unconfirmed Google search ranking update on July 7th and 5th; and around two weeks ago. The Google May 2022 core update began rolling out on May 25, 2022, and was officially complete on June 9th, but we saw big tremors before and after the rollout.

We are seeing more and bigger spikes from some of the tools.

Read More: Unconfirmed Google Search Ranking Update Spikes on June 23rd

Google Tracking Tools

As we mentioned, the biggest spikes happened during the weekend. Today, everything seems calmer:

Photo source: Semrush
Photo Source: Rank Ranger
Photo Source: Mozcast
Read More: The Google Search Ranking Update Spikes Again

If you’re ever wondering if there was an update or not, Google now has a page devoted just to that:

Read More: Google Releases July 2022 Product Reviews Update

 

High volatility was noticed on August 6th, leading the SEO community to think about how the tremors have something to do with the July 2022 Product reviews update. Read more about it here

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