Google Updates Ad Policy to Allow Cryptocurrency Ads Cryptocurrency Exchanges and Wallets Can Advertise on Google in August if Certain Conditions are Met

author image Written by: Nicole McCormick           Categories - In The News, Paid Ads, Pay-Per-Click (PPC) Marketing

Good news for cryptocurrency exchanges – Google has updated its ad policy and will begin allowing cryptocurrency ads starting in August.

According to the search engine’s official announcement, crypto exchange and wallet advertisers will be able to advertise on Google starting August 3rd. However, they must meet certain requirements. This includes: 

  • Being certified by Google

  • Being duly registered with a federal or state-chartered bank entity or FinCEN as a Money Services Business, and have at least one state as a money transmitter

  • Complying with all legal requirements, including any municipal, state, or federal laws and regulations.

  • Ensuring all ads and landing pages comply with all Google Ads policies

As of August 3rd, Google will rescind any previously approved Cryptocurrency Exchange certifications, and all crypto advertisers must request a new Cryptocurrency Exchanges and Wallets certification with Google Ads. Any certifications issued prior to August 3rd will not be accepted.

It’s also important to note that Google has restrictions in place for cryptocurrency ads, and the following types of ads will not be allowed:

  • Ads for initial coin offerings, DeFi trading protocols, or otherwise promoting the purchase, sale, or trade of cryptocurrencies or related products. This includes ICO pre-sales or public offerings, cryptocurrency loans, initial DEX offerings, token liquidity pools, celebrity cryptocurrency endorsements, unhosted wallets, and unregulated DApps.

  • Ad destinations that aggregate or compare issuers of cryptocurrencies or related products. This includes Cryptocurrency trading signals, cryptocurrency investment advice, aggregators, or affiliate sites containing related content or broker reviews.

Considering how in-demand cryptocurrency has become this past year alone, it’s no surprise that Google is getting in on the action. However, it will be interesting to see how having this new outlet for advertising will affect all things crypto.

Nicole McCormick

Nicole is a wordsmith wizard, passionate about the written word and an avid storyteller who uses creatively crafted prose to help bring your brand’s story to the next level. A former journalist with writing credits in both local and national news publications and a few newspaper awards under her belt, Nicole now enjoys telling your stories and finding new and creative ways to create valuable content that resonates with audiences in the digital landscape.