Good news for cryptocurrency exchanges – Google has updated its ad policy and will begin allowing cryptocurrency ads starting in August.
According to the search engine’s official announcement, crypto exchange and wallet advertisers will be able to advertise on Google starting August 3rd. However, they must meet certain requirements. This includes:
Being certified by Google
Being duly registered with a federal or state-chartered bank entity or FinCEN as a Money Services Business, and have at least one state as a money transmitter
Complying with all legal requirements, including any municipal, state, or federal laws and regulations.
Ensuring all ads and landing pages comply with all Google Ads policies
As of August 3rd, Google will rescind any previously approved Cryptocurrency Exchange certifications, and all crypto advertisers must request a new Cryptocurrency Exchanges and Wallets certification with Google Ads. Any certifications issued prior to August 3rd will not be accepted.
It’s also important to note that Google has restrictions in place for cryptocurrency ads, and the following types of ads will not be allowed:
Ads for initial coin offerings, DeFi trading protocols, or otherwise promoting the purchase, sale, or trade of cryptocurrencies or related products. This includes ICO pre-sales or public offerings, cryptocurrency loans, initial DEX offerings, token liquidity pools, celebrity cryptocurrency endorsements, unhosted wallets, and unregulated DApps.
Ad destinations that aggregate or compare issuers of cryptocurrencies or related products. This includes Cryptocurrency trading signals, cryptocurrency investment advice, aggregators, or affiliate sites containing related content or broker reviews.
Considering how in-demand cryptocurrency has become this past year alone, it’s no surprise that Google is getting in on the action. However, it will be interesting to see how having this new outlet for advertising will affect all things crypto.