Google Unleashes Possible Small Algorithm Update on Yom Kippur Tracking Tools Pick Up Volatility Between September 16 & 17

author image Written by: Nicole McCormick           Categories - In The News, SEO

Here we go again! It appears that a small Google algorithm update rolled out between September 16 and 17, coincidentally on the Jewish holiday of Yom Kippur.

According to Search Engine Round Table, who first reported on this update, there has been limited chatter on SEO forums, but tracking tools did show some fluctuations around these dates.

It is not believed that this is related to the increase in title changes that Google announced last week.

READ MORE: Google Confirms HTML Titles Now Used 87% Of The Time

The chatter also carried over to Twitter, where SEO consultant Glenn Gabe posted his observations.

Here are some comments about the update that were recently posted to  WebmasterWorld and Black Hat World.

“Looks like something happened yesterday in our niche. I dropped for a number of keywords and replaced by unknowns.”

“My SERPs were all over the place this morning, we had dropped from 1st to 5th and were showing two results again. Now we are back on top. Seems like it was just a quick shuffle?”

“After 18 consecutive days of daily drops, today I see a significant improvement. Did anyone notice any movement today?”

“Hello everyone, one of the page in my website use to be in first page on particular keyword. Today when I checked in Google, that particular page has been taken down. I mean not in penalty way. Is it because of a Google update or any other issues. Kindly help me out regarding this.”

As previously mentioned, tracking tools also picked up on a bit of volatility.

Here are some screen grabs posted by Search Engine Round Table:


Moz Cast Report


SEM Rush Report


SERP Metrics

What are your thoughts on this? Have you noticed any major fluctuations in the past few days?

Nicole McCormick

Nicole is a wordsmith wizard, passionate about the written word and an avid storyteller who uses creatively crafted prose to help bring your brand’s story to the next level. A former journalist with writing credits in both local and national news publications and a few newspaper awards under her belt, Nicole now enjoys telling your stories and finding new and creative ways to create valuable content that resonates with audiences in the digital landscape.

Google Update Rolls Out Over Canadian Thanksgiving Weekend


Here we go….again! Lately, it seems like we can’t have a weekend go by without another Google update.

To refresh your memory, we’ve reported on at least four updates in the last couple of weeks alone.

READ MORE: Google Caps off Volatile Week With Another Algorithm Update
READ MORE: Google Rolls Out Another Massive Google Search Ranking Algorithm Update On October 2nd & 3rd
READ MORE: Google Unleashes Huge Algorithm Update September 24th-25th
READ MORE: Google Unleashes Possible Small Algorithm Update on Yom Kippur

The latest update, which rolled out over the Canadian Thanksgiving long weekend, appears pretty similar to the last few in terms of forum chatter and volatility picked up by tracking tools.

Here’s what industry folk had to say on WebmasterWorld:

“Traffic remains very poor, although USA traffic was normal today while UK, Canada, Australia, France, Germany, Brazil and others way down at -28% to -66%. Home page and landing pages still much lower, even though my ranking has been higher for most of this week.”

“My backlinks dropped at the same time the rankings dropped. I only lost rankings for converting keywords, pushed down to position 80. What mattes is the number of impressions and not rankings itself. My impressions are down 40% today, huge. I hope in the next few days it will recover.”

“Traffic yesterday was insane…starting off extremely low, then suddenly surging for the rest of the day.”

“I think the update on October 6th and 7th was a very big update. Our lowest traffic level ever was on October 9th. I can only hope that it doesn’t stay that way. For some keyword areas, the top 10 have been completely exchanged. We had seen it before in July, when it was taken back after a short time.”

Tracking tools have also picked up some volatility. Here are some screenshots originally posted by Search Engine Round Table:


SEM Rush Oct 8 chart


Cognitive SEO:

read more

Google Caps off Volatile Week With Another Algorithm Update


What in the world is going on with the internet this week? It was only Monday that we reported that Google had rolled out a massive unconfirmed update, and the following day, Facebook experienced a colossal outage affecting billions of people around the world. Now, Search Engine Round Table is reporting yet ANOTHER unconfirmed update appears to be happening. And yes, this all happened in the span of a week. What a wild ride it’s been. 

While this latest update doesn’t appear to be as big as the one that took place last weekend, Barry Schwartz of Search Engine Round Table is reporting that tracking tools seem to show that an update began rolling out on October 6th, peaked on October 7th, and is now starting to slow down.

This time around, there is way more industry chatter going on in the SEO forums. Here are some interesting snippets posted in WebmasterWorld around October 6th:

“Seeing a return of the drop in USA traffic in the middle part of the day again. Starts in the morning and traffic remains very low for hours. Back to the old June patterns…”

“For me traffic has fallen off the cliff edge today with hardly any multiple page view visitors.

Over the last few weeks I have also seen many, many visits by Singapore, Huawei Clouds.” 

“Yesterday was my worst traffic day in years. Gulp!” 

“All competitors I am tracking are down today with only one exception, me lol I am in the same position as I was yesterday but the biggest volume keywords were targeted and pushed down the serps. Some low volume keywords improved. The algorithms constantly target high volume keywords.”

Tracking tools aren’t showing a ton of volatility, mostly just a shift in the Google search results. Overall, things look pretty calm compared to the update last weekend. Still, we’ll let you draw your own conclusions.

Check out the screenshots posted by Search Engine Round Table:


SEM Rush tracking 

Cognitive SEO:

Cognitive SEO report


SERP Metrics report

read more