fbpx

Google to Start Using Nofollow Links for Indexing and Crawling, Eventually

author image Written by: Nicole McCormick           Categories - In The News

No Expected Rollout Date for Nofollow Link Attribute Changes Says Google

While no official announcement has been made, attendees at the digital marketing conference, PubCon, received early confirmation that Google will soon begin using nofollow links for crawling and indexing. Google Webmaster Trends Analyst, Gary Illyes, who was a speaker at PubCon, told attendees that there is a good chance that Google will start using nofollow links for indexing and crawling in the near future. However, he emphasized that this change has not yet been worked on by Google’s engineering team and there is no estimated timeframe for when this would be rolled out. https://twitter.com/methode/status/1225421980364615680

Going Back to the Beginning

As a bit of background, Google had previously announced changes to the nofollow attribute back in September 2019, and said that going forward, it would use the nofollow link attribute as a “hint” for ranking purposes.

“Nearly 15 years ago, the nofollow attribute was introduced as a means to help fight comment spam. It also quickly became one of Google’s recommended methods for flagging advertising-related or sponsored links,” said Google in a blog article. “The web has evolved since nofollow was introduced in 2005 and it’s time for nofollow to evolve as well.”

The change included two new link attributes that would provide webmasters with additional ways to identify the nature of particular links to Google Search. But that’s not all. Google said that it would also expand on the initial nofollow link attribute change by allowing it to be used as a hint for crawling and indexing purposes as well. This change had been expected to roll out by March 1, 2020, but based on Illyes’ comments, it would appear that this has been delayed. Furthermore, according to Tweets from those who attended Illyes’ PubCon talk, there also appears to be some confusion about whether Google had actually been using nofollow links for ranking purposes since the announcement in September.

However, despite his comments at PubCon, Illyes did appear to confirm back in September that the change had already rolled out following the announcement, so unless we hear otherwise from Google, we’ll have to take his word on it for now.

As for using the nofollow link attribute for crawling and indexing, again, there doesn’t seem to be much movement on this, so we’ll just have to keep waiting for an official announcement down the road.

Nicole McCormick

Nicole is a wordsmith wizard, passionate about the written word and an avid storyteller who uses creatively crafted prose to help bring your brand’s story to the next level. A former journalist with writing credits in both local and national news publications and a few newspaper awards under her belt, Nicole now enjoys telling your stories and finding new and creative ways to create valuable content that resonates with audiences in the digital landscape.

Google’s Spam Update Has Rolled Out

10/25/2022

Last week, Google announced the October 2022 Spam Update would be rolling out. The update began on October 19th but it took less than 48 hours to complete, Search Engine Land reports. Users didn’t expect such a quick turnaround from a spam update but here we are.

What Is The Update & How Does It Work?

Google’s October 2022 Spam Update is a new search ranking algorithm. This means its impacts will be visible in search results, however you might be impacted too. This spam update was global and affects all languages, Search Engine Land reports.

Google expected the spam update to take up to a week to rollout but it was quicker than most expected. Users can see on Google’s Search Ranking Updates page where the updated was added and listed as complete on October 21st. Google’s spam update is meant to attack harmful stolen content or malicious websites.

Read More: Google Launches October 2022 Spam Update

Here is what Google says about the October 2022 Spam Update:

“While Google’s automated systems to detect search spam are constantly operating, we occasionally make notable improvements to how they work. When we do, we refer to this as a spam update and share when they happen on our list of Google Search ranking updates. For example, SpamBrain is our AI-based spam-prevention system. From time-to-time, we improve that system to make it better at spotting spam and to help ensure it catches new types of spam.”

Previous Spam Updates

As Google mentions their AI-based spam prevention system, you might be wondering how many spam updates there have been before. And more importantly, what to do if you’re sit has been hit.

When you have a look at Google’s Search Ranking Updates page, users can see that 2021 was a big year for spam updates. The last one rolled out in November 2021 and before that there was a two part update in July.

Read More: Google Offers Insights Into How It Deals With Spam

What Do Users Think About The Update?

Now, you might be wondering what people are saying about the October 2022 Spam update and if many users have been impacted. Here’s what SEO expert Glenn Gabe says about the update and what impacts he sees.

Search Engine Land reports on what users can expect from this update’s impacts.

“Spam updates target specific guideline violations. Google did not say if this was links, content or other forms of spam, but rather just said it is spam-related in general,” says Barry Schwartz. With such a wide gap between spam updates, users could be waiting another year before Google runs one again.

read more

Smart Campaigns Will Be Gone For Good Soon

07/22/2022

Google began rolling out automatic updates to convert Smart Shopping campaigns to Performance Max – Search Engine Land reports.

For most users, the updates will finish rolling out in two months. They will receive a notification around 2 or 3 weeks before the updates take effect. They will also be notified of the specific date when the campaigns will be converted. However, some Smart Shopping campaigns, like the ones using vehicle ads, will be completed early next year.

Read More: Google Updated Performance Max Campaigns

Don’t Wait For Google

You don’t have to wait for Google to do this for you. Actually, you shouldn’t – take this into your own hands and have more control over the settings of your campaigns.

If you want to update campaigns on your own, because you’re smart, strong, and pretty – you can do that by using the ‘one click’ upgrade tool.

Whether your campaigns are automatically- or self-upgraded with the tool, all the history and learnings from your previous Smart Shopping Campaigns, along with its settings are automatically transferred over to your new Performance Max campaigns.

Read More: Google Performance Max Getting 7 New Updates

New Ad Creation Tools

Google also launched three new ad creation tools which could help drive better results, especially on YouTube:

  • Asset Storage
  • Video Ad Templates
  • Voice-over Audio

These new tools should help advertising teams out there create and collaborate on campaigns without leaving the ads platform.

Read More: Discovery Ad Users Get Four New Features

Read More: Data-driven Attribution Becomes The Default?

read more

Leave a Reply

Your email address will not be published. Required fields are marked *