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Google to Start Using Nofollow Links for Indexing and Crawling, Eventually

author image Written by: Nicole McCormick           Categories - In The News

No Expected Rollout Date for Nofollow Link Attribute Changes Says Google

While no official announcement has been made, attendees at the digital marketing conference, PubCon, received early confirmation that Google will soon begin using nofollow links for crawling and indexing. Google Webmaster Trends Analyst, Gary Illyes, who was a speaker at PubCon, told attendees that there is a good chance that Google will start using nofollow links for indexing and crawling in the near future. However, he emphasized that this change has not yet been worked on by Google’s engineering team and there is no estimated timeframe for when this would be rolled out. https://twitter.com/methode/status/1225421980364615680

Going Back to the Beginning

As a bit of background, Google had previously announced changes to the nofollow attribute back in September 2019, and said that going forward, it would use the nofollow link attribute as a “hint” for ranking purposes.

“Nearly 15 years ago, the nofollow attribute was introduced as a means to help fight comment spam. It also quickly became one of Google’s recommended methods for flagging advertising-related or sponsored links,” said Google in a blog article. “The web has evolved since nofollow was introduced in 2005 and it’s time for nofollow to evolve as well.”

The change included two new link attributes that would provide webmasters with additional ways to identify the nature of particular links to Google Search. But that’s not all. Google said that it would also expand on the initial nofollow link attribute change by allowing it to be used as a hint for crawling and indexing purposes as well. This change had been expected to roll out by March 1, 2020, but based on Illyes’ comments, it would appear that this has been delayed. Furthermore, according to Tweets from those who attended Illyes’ PubCon talk, there also appears to be some confusion about whether Google had actually been using nofollow links for ranking purposes since the announcement in September.

However, despite his comments at PubCon, Illyes did appear to confirm back in September that the change had already rolled out following the announcement, so unless we hear otherwise from Google, we’ll have to take his word on it for now.

As for using the nofollow link attribute for crawling and indexing, again, there doesn’t seem to be much movement on this, so we’ll just have to keep waiting for an official announcement down the road.

Nicole McCormick

Nicole is a wordsmith wizard, passionate about the written word and an avid storyteller who uses creatively crafted prose to help bring your brand’s story to the next level. A former journalist with writing credits in both local and national news publications and a few newspaper awards under her belt, Nicole now enjoys telling your stories and finding new and creative ways to create valuable content that resonates with audiences in the digital landscape.

Google Updated Performance Max Campaigns

04/28/2022

Performance Max campaigns in Google Ads have been updated with three new features, Google announced earlier this week. Among the additions are New customer acquisition goals, new Performance Max insights reports, and a one-click upgrade tool for Smart Shopping. Let’s dig right in and see how these features can help drive your business!

New Customer Acquisition Goals

You can now use your data to help Google identify (and target) new customers with PMax campaigns. This feature should help you identify who’s a new sure, who’s an old one, which will definitely help with the strategy. There are a few options available:

  • Customer Match Lists – When first-party data is uploaded (name, email, phone, country, postal code), Google gives a match rate that shows how many of your customers have a matching Google account that can be used for targeting. Much cooler than third-party cookies, eh?
  • Conversion Tags – using them might help the new feature cut out people that aren’t new
  • Google’s Autodetection Method – Besides the previously seen Google detected purchase conversion tracking in Smart Shopping, Performance Max also has new machine learning models that predict whether a user is a new customer or an existing customer.

Performance Max Insights Reports

Photo source: support.google.com

If you’re looking for more information on campaign performance, you will be pleased with this new feature. There are two new additions to the insights page:

  • Asset Audience Insights – this will tell you how text, images and videos ‘resonate with specific customer segments’. That means you will be able to see what your customers engage more with, with what content.  Using those insights, you can customize your marketing strategy!
  • Diagnostic Insights – these insights will show you all the issues that might prevent your ads from showing. It will also give you some suggestions on how to fix it.

One-click Upgrade Tool For Smart Shopping

This will begin rolling out soon, Google said, and Smart Shopping and Local campaigns will no longer exist. You’ll get notified when the tool becomes available and after you upgrade it, a new Performance Max campaign will be generated and keep the information from previous campaigns.

Here’s how to upgrade:

 

Why Is This Important?

You already know that tracking everything is the key to success. Well, one of the keys. These additional insights will not only help you keep track of your customers’ engagement and preferences, but will help you develop and customize your marketing strategy. Like it or not, Performance Max is alive and kicking and adapting to it sounds like the smartest choice.

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TikTok More Popular Than Google In 2021

12/30/2021

For the first time in the last 20 years, Google wasn’t the most popular web address in a year – the title now belongs to TikTok.

The social video app owned by ByteDance has been a key digital platform for a while now. Gaining popularity during the pandemic, TikTok is now an opinion-maker of its kind and a go-to solution for targeting the younger generation, Gen Z.

According to Cloudfare, TikTok gained (and remained) number one in the global ranking on August 10, 2021. Before that, it was a back and forth battle with Google, but since then, the video app has mostly taken the lead.

Even though Google managed to come first again a few times, it didn’t win for the holidays. On Black Friday, TikTok rose again – a key fact for e-commerce businesses that rely on Google during the holidays shopping spree.

In comparison, TikTok was number seven in ranking after Google, Facebook, Microsoft, Apple, Netflix and Amazon in 2020.

The app now has more than 1 billion monthly active users and doubled down on privacy, ad measurement and commerce, so it isn’t surprising that brands and marketers are getting more comfortable with advertising on it. The fact that the number of consumers exposed to ads nearly doubled, going to 37% this year, also helps.

After managing to surpass the potential ban in the U.S last year, TikTok continued attracting users and gaining more downloads. It became the first non-Facebook mobile app to surpass 3 billion downloads.

While staying in touch with its users and adapting to changes such as the return of longer videos, TikTok might have the potential to become a leader in the advertisement in the future.

The Year’s Winners By Cloudfare

Top 10 — Most popular domains (late) 2021

  1.  TikTok.com
  2. Google.com
  3. Facebook.com
  4. Microsoft.com
  5. Apple.com
  6. Amazon.com
  7. Netflix.com
  8. YouTube.com
  9. Twitter.com
  10. WhatsApp.com

Top 10 — Most popular social media domains (late) 2021

  1. TikTok.com
  2. Facebook.com
  3. YouTube.com
  4. Twitter.com
  5. Instagram.com
  6. Snapchat.com
  7. Reddit.com
  8. Pinterest.com
  9. LinkedIn.com
  10. Quora.com

 

 

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