Starting in August, Google will begin requiring Google Merchant Center merchants to use an accurate Manufacturer Part Number (MPN), according to a recent announcement from the search engine.
Going forward, warnings for “Incorrect product identifiers (mpn)” will be issued, and by September, Google will no longer issue approvals for merchants with these issues.
For those who are unfamiliar, a Manufacturer Part Number (MPN) is a product identifier that identifies specific products within a manufactures catalog of products. Customers can search for specific product by using its MPN, which means including an accurate MPN helps make sure that your product shows up in searches.
Here’s what will happen to those who use incorrect MPNs:Starting this month, Google will issue item-level warnings on the Diagnostics page of your Merchant Center account to let you know that that an incorrect value for the MPN attribute for one or more of your products has been submitted. In September, the products that had been issued warnings will be disapproved.
So, What Should You Do Moving Forward?
Here’s Google’s advice:
“Review your Diagnostics page to see if your products are affected, and either provide a valid MPN value or clear the current incorrect value in your product data.”
So, there you have it. It’s that simple.