Google Merchant Center To Require Unique Product Identifiers On Free Merchant Listings
09/14/2021Get ready folks – starting tomorrow (September 15, 2021), Google Merchant Center will start enforcing the requirement for products in free listings in the merchant feeds to include unique product identifiers.
In its official announcement, Google re-enforced the importance of unique product identifiers (UPIs), stating:
“Providing the correct unique product identifiers (UPIs) for your products ensures that Google recognizes them and can provide optimal customer experience…In order to unify the enforcement of UPIs across programs, specifically the enforcement for multiple different products that use the same GTIN, we’re expanding this enforcement and applying it to products listed in free listings.”
For those who are unfamiliar, the term UPIs refers to products that include Global Trade Item Numbers (GTINs), Manufacturer Part Numbers (MPNs), and brand names in the product feed that is submitted to Google Merchant Center.
Here is the full breakdown of what to expect with this new crackdown from Google.
“Different products that use the same GTIN with the same variant attributes will be considered ambiguous and will be disapproved,” said Google. “Variant attributes include condition and multipack for all products, as well as color and for apparel products. If a group of products are identified as duplicates, only one will remain active and eligible to show in free listings.”
What This Means For You
For those who currently utilize the free version of Google Merchant Center and are not actively including UPIs with your products, this could become an issue and result in products being rejected. So, the takeaway here is to make sure that all of your free product listings have UPIs going forward to avoid any issues.
Check out this great resource from Google that breaks down all approved UPIs so that there is no confusion.
read more Microsoft To Roll Out New PPC Features In June
06/01/2021Good news for advertisers and online retailers who use Microsoft: the software company has plenty of feature launches and updates coming this month. These will make it easier to advertise and connect with customers. Learn about these features below.
Import Your Google Merchant Centre
As an online retailer, you might use multiple services to connect with a higher number of customers – though it can be frustrating when these services aren’t compatible with each other.
Fortunately, Microsoft is making one service slightly easier to use with a feature that is currently in private beta testing. Users who create a Microsoft Merchant Centre store will be able to import an existing Google Merchant Centre store. This will allow them to copy the details of their Google store into their new Microsoft store, rather than having to make it from scratch.
Smart Shopping for Shopify
The Microsoft version of the Shopify app will soon offer a new feature: Smart Shopping. This feature, which is already popular among Google’s Shopify users, allows campaigns to run automatically, making it easy for retailers to reach out to customers without a hands-on approach.
Microsoft Audience Network Finds a New Home
The Microsoft Audience Network is a useful feature to many advertisers – it’s a complex AI-based system that allows advertisers to target specific web users with ads that will resonate with them.
This feature is only available in a few countries, including the U.S. and Canada, but fortunately, Microsoft has announced that two new countries will soon get this feature: France and Germany.
Additionally, Microsoft is releasing new audience segments in France and Germany as well as the UK.
You can view a full index of new PPC features from Microsoft at SearchEngineJournal.com.
read more 
Written by: Nicole McCormick Categories - 
Email: 
Phone: 
Address
Address