Google Talks Top 3 SEO Factors

author image Written by: Lia           Categories - In The News

Relevant Info, Good Content, and Performance All Key Factors to Consider

Back on May 15, 2019, the Google Webmasters YouTube channel launched the first in a series of “SEO Mythbusting” videos, hosted by Google’s Martin Splitt and guest Juan Herrera of Angular GDE. In the video, Herrera asked Splitt about the top 3 SEO factors to consider. Splitt’s answer sheds a bit more light on what Google is looking for and what SEOs can do to create websites that Google will love. Let’s dive in:

1 – Content

We’ve heard it before: content is king. To hear Splitt talk about it, though, it’s not just about having “high-quality” content, but about having content that helps users. “You have to have really good content,” commented Splitt, “and that means you have to have content … that serves a purpose for the user.” Splitt added that content should also tell users “where you are, what you do, how you help me with what I’m trying to accomplish.” Essentially, this means creating useful, relevant content. Content that answers a question and provides useful information to the user is always going to be much more valuable, and Google notices this. Splitt also touched on the idea of using the language of users to create better content. As SEOs and business owners, we tend to focus in on certain keywords because we know what they mean and how they reflect the brand or product we’re promoting. We see search volumes and data, and double-down on these terms, ignoring that they’re often very industry-specific and don’t necessarily speak to what our users are actually looking for.

2 – Metadata

Metadata is, thankfully, a bit less open-ended as a ranking factor than “good content.” Splitt commented, “So the second biggest thing is to make sure that you have meta tags that describe your content, so have a meta description because that gives you the possibility to have a little snippet in the search results that let people find out which of the many results be the ones that help them best.” The same applies to meta titles—don’t automate this process, create custom meta tags that speak to the page’s purpose and content.

3 – Performance

Performance has frequently been discussed as a major SEO factor by other Google staff members, but it’s not necessarily always an algorithmic factor. Splitt mentioned that performance gets a lot of discussion, but that people often overlook that performance also helps make sites more visible to others. “We want to make sure that the people clicking on your search result, clicking on your page, getting this content quickly … it just helps your users, right?”

The Bottom Line

Based on this video, one theme stands out above all else: relevant info for users. We’ve talked before about the importance of user experience, and it’s not hard to see how this also applies to even the most basic building blocks of SEO. After all, optimal UX means delivering info that’s relevant and useful to your users, not just how it’s delivered.

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Big Announcements Made During Google Search On 2021 Event


The Google Search On 2021 event is in full swing, and in typical Google fashion, some big announcements were made by the search engine.

For those who are unfamiliar, Google Search On is an annual event hosted by the search engine where big announcements related to the future of search take place.

From changes to the Google Search experience to improvements to MUM, here is a breakdown of some of the biggest announcements to come out of this year’s event.

MUM’s the Word

One of the biggest takeaways from Search On so far is that Google has redesigned Google Search and added some cool new features. These features are designed to enable more natural, intuitive ways to search through “advanced AI systems like MUM.” This includes:

  • Things to know
  • New search refinements
  • Visually browsable result pages
  • And more

MUM will also be used to gain a deeper understanding of videos in Google Search.

Google announced a new MUM-based experience that will be used to recognize related topics in a video, even in cases where a topic is not directly mentioned. This will be launched in English Google search results in the next few weeks.

“Things To Know”

Google is launching a new “Things to Know” feature. Here’s how they explained it:

“When you search for a topic, like acrylic painting, you can see all the different dimensions people typically search for, and find the path that’s right for you.”

Google will use this to come up with additional details and determine the appropriate categories for a topic. When a user clicks on these, Google will show a featured snippet for that option and give them the ability to click on and see more results.

Shoppable Google Search Experience

In the U.S., Google is launching a new “shoppable search experience” that makes it simpler to shop on mobile directly within Search results.

Here is an example of what this will look like: When a user searches for “cropped jackets, a visual feed of jackets in different colours and styles along with information like local shops, style guides, and videos will appear in Search results.

Of course, plenty more announcements were made that we can’t even begin to get into here. For all of the big announcements, check out https://searchon.withgoogle.com/

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Google Clarifies How It Obtains Automotive Data For Search


Yesterday, we reported that auto industry folk weren’t too pleased about a new Google Search feature that displayed car specs in search results. Now, Google has clarified where exactly this data comes from and confirmed that it does not source it from the open web.

After our original article was published, the topic came up again on Twitter when Search Engine Round Table reporter Barry Schwartz tagged Google’s Public Search Liason Danny Sullivan in response to someone asking where Google sources its automotive data from.

Here is Sullivan’s response:

“We license the data shown. It’s not coming from schema or pages on the open web.”

As we reported yesterday, several SEOs involved in the automotive industry were not pleased that it appeared as if Google was sourcing data from automotive websites without stating where the data came from. One of the main concerns was that Google may have been “stealing” traffic from these sites without directing users back to the source.

READ MORE: New Car Spec Feature in Google Search Causes Uproar in Automotive Industry

Now, we know that this isn’t the case. Based on Sullivan’s comments, we can conclude that Google actually licenses this data and therefore pays to use it. This means that Google does not need to state where it obtained the data. This is similar to how Google licenses weather data.

So, there you have it. We’re glad that this one was cleared up and all the confusion can be put to bed.

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