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Google Talks Top 3 SEO Factors

author image Written by: Lia           Categories - In The News

Relevant Info, Good Content, and Performance All Key Factors to Consider

Back on May 15, 2019, the Google Webmasters YouTube channel launched the first in a series of “SEO Mythbusting” videos, hosted by Google’s Martin Splitt and guest Juan Herrera of Angular GDE. In the video, Herrera asked Splitt about the top 3 SEO factors to consider. Splitt’s answer sheds a bit more light on what Google is looking for and what SEOs can do to create websites that Google will love. Let’s dive in:

1 – Content

We’ve heard it before: content is king. To hear Splitt talk about it, though, it’s not just about having “high-quality” content, but about having content that helps users. “You have to have really good content,” commented Splitt, “and that means you have to have content … that serves a purpose for the user.” Splitt added that content should also tell users “where you are, what you do, how you help me with what I’m trying to accomplish.” Essentially, this means creating useful, relevant content. Content that answers a question and provides useful information to the user is always going to be much more valuable, and Google notices this. Splitt also touched on the idea of using the language of users to create better content. As SEOs and business owners, we tend to focus in on certain keywords because we know what they mean and how they reflect the brand or product we’re promoting. We see search volumes and data, and double-down on these terms, ignoring that they’re often very industry-specific and don’t necessarily speak to what our users are actually looking for.

2 – Metadata

Metadata is, thankfully, a bit less open-ended as a ranking factor than “good content.” Splitt commented, “So the second biggest thing is to make sure that you have meta tags that describe your content, so have a meta description because that gives you the possibility to have a little snippet in the search results that let people find out which of the many results be the ones that help them best.” The same applies to meta titles—don’t automate this process, create custom meta tags that speak to the page’s purpose and content.

3 – Performance

Performance has frequently been discussed as a major SEO factor by other Google staff members, but it’s not necessarily always an algorithmic factor. Splitt mentioned that performance gets a lot of discussion, but that people often overlook that performance also helps make sites more visible to others. “We want to make sure that the people clicking on your search result, clicking on your page, getting this content quickly … it just helps your users, right?”

The Bottom Line

Based on this video, one theme stands out above all else: relevant info for users. We’ve talked before about the importance of user experience, and it’s not hard to see how this also applies to even the most basic building blocks of SEO. After all, optimal UX means delivering info that’s relevant and useful to your users, not just how it’s delivered.

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Lia

New Video Page Indexing Report Coming To Google

05/13/2022

A new video page indexing report is coming to Google Search Console, Google announced at Google I/O.

You will now be able to see a report which lists all the video pages found by Google when crawling and indexing your site. The report will be in the index section, under ‘video pages’.

Currently, Google Search Console only reports on videos with regard to structured data. If you upload videos to your site and mark them up with structured data, Search Contoroles lets you check if the data is valid and how many impressions a video received.

You will soon be able to check the indexing status of videos and the landing pages they appear on using Search Console.

Read More: Why You Should Create Video Content

Video Page Indexing Report

With the help of this new feature you will be able to:

  • Find out how many video landing pages Google found and how many videos it indexed;
  • Investigate and see if any videos weren’t indexed and why;
  • Use the URLs of the affected video landing pages to resolve problems and validate the fix before initiating re-crawling the URLs that were affected.
Read More: Do You Need A Video Content Strategy?

Why Is This Important?

With video content becoming more and more popular and valuable, it’s crucial to keep track of its progress. This report will help you discover how important your videos are to Google Search. The indexing reports will help you find indexing issues and help you resolve them.

However, you should keep in mind that regardless of how many videos are on a page, Google only indexes one video per page.

Take a look at the discussion on Twitter.

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Google Search Scroll To Text For Sitelinks

04/22/2022

Back in November, Google had started testing the scroll-to-text feature for sitelinks in the Google Search results. Brodie Clark was the first to notice it:

Now, Search Engine Roundtable reports that the feature is fully live on the US desktop search results.

What Is The Scroll To Text Feature?

Using this feature, a user or author can link to a specific part of a page using a text snippet provided in the URL. After the page loads, the browser highlights the text and scrolls it into view. Still, URL hash relies on authors accurately identifying all of the points that might interest a user while annotating their pages.

The feature works on any kind of website and adds a new way for users to get their answers quickly and efficiently, making the whole experience more user-friendly.

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