Google Talks Top 3 SEO Factors

author image Written by: Lia           Categories - In The News

Relevant Info, Good Content, and Performance All Key Factors to Consider

Back on May 15, 2019, the Google Webmasters YouTube channel launched the first in a series of “SEO Mythbusting” videos, hosted by Google’s Martin Splitt and guest Juan Herrera of Angular GDE. In the video, Herrera asked Splitt about the top 3 SEO factors to consider. Splitt’s answer sheds a bit more light on what Google is looking for and what SEOs can do to create websites that Google will love. Let’s dive in:

1 – Content

We’ve heard it before: content is king. To hear Splitt talk about it, though, it’s not just about having “high-quality” content, but about having content that helps users. “You have to have really good content,” commented Splitt, “and that means you have to have content … that serves a purpose for the user.” Splitt added that content should also tell users “where you are, what you do, how you help me with what I’m trying to accomplish.” Essentially, this means creating useful, relevant content. Content that answers a question and provides useful information to the user is always going to be much more valuable, and Google notices this. Splitt also touched on the idea of using the language of users to create better content. As SEOs and business owners, we tend to focus in on certain keywords because we know what they mean and how they reflect the brand or product we’re promoting. We see search volumes and data, and double-down on these terms, ignoring that they’re often very industry-specific and don’t necessarily speak to what our users are actually looking for.

2 – Metadata

Metadata is, thankfully, a bit less open-ended as a ranking factor than “good content.” Splitt commented, “So the second biggest thing is to make sure that you have meta tags that describe your content, so have a meta description because that gives you the possibility to have a little snippet in the search results that let people find out which of the many results be the ones that help them best.” The same applies to meta titles—don’t automate this process, create custom meta tags that speak to the page’s purpose and content.

3 – Performance

Performance has frequently been discussed as a major SEO factor by other Google staff members, but it’s not necessarily always an algorithmic factor. Splitt mentioned that performance gets a lot of discussion, but that people often overlook that performance also helps make sites more visible to others. “We want to make sure that the people clicking on your search result, clicking on your page, getting this content quickly … it just helps your users, right?”

The Bottom Line

Based on this video, one theme stands out above all else: relevant info for users. We’ve talked before about the importance of user experience, and it’s not hard to see how this also applies to even the most basic building blocks of SEO. After all, optimal UX means delivering info that’s relevant and useful to your users, not just how it’s delivered.

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Google: Sponsored Label & Favicons Get A New Look


Google Ads latest change is to the sponsored label has finally become official!

Google has been testing this change for months now, many notices it in Google Search presented in bolded black text. This is the most recent change Google is making in their efforts to provide users with clear information that they feel confident clicking on. The fresh take on the presentation of sponsored ads label is officially a go.

What’s New

Well for starters, this label change sports a look that features black text in bold. This makes sponsored results on Google Search appear clearer and allows users to identify the result more effectively as an ad.

Read More: ‘Related Search For Content Ads’ Launched By Google

In a statement released by Google, Manager Mona Vajolahi and Director Senthill Hariramasamy explain the reasons for the label change. Here’s what they had to say about the new changes.

“Part of helping you make sense of the information you see is ensuring that ads are clearly labeled, which is why our label will now be featured on its own line in the top-left corner of Search ads. We also want the label to be prominent and clear across different types of paid content,” said Vajolahi and Hariramasamy in a recent post.

Based on this, it seems like Google is aiming to make both the presentation and information about paid information clearer for users.

Besides changing the look of sponsored labels, Google also made some tweaks to the visual representation that goes alongside the label. Google says they’re “also updating the size and shape of the favicon (a website’s logo or icon) that appears in Search, to make it easier to see on the page”.

Take a look below for a peek at the brand new ad presentation!

Chatter on Twitter & What’s To Come

Since this change has been in the works for some time now, many users have been taking about it online. Ad expert Vincent Beima noticed the change alongside many others, read below for his tweet on the change.

Users can expect to see more changes from Google in the coming months, after all when do they ever stop.

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Did You Know Google’s Testing New Icons?


When you’re Googling, do you ever wish that you knew which sites you’d visited? Well, Google might be adding something that helps with that.

As Google puts it “Sitelinks are links from the same domain that are clustered together under a web result.” In other words, Google can link together site structures to provide users with shortcuts. This style of linking saves both time and makes for a more streamlined search.

Read More: Google Search Scroll To Text For Sitelinks

These sitelinks are already helpful for users but why not make it better? Well Google has done just that.

Google Sitelinks

Google appears to be testing a new icon feature for sitelinks. Its pretty similar to the icon that you’ll see when you go to type in search. The dropdown on search shows a clock, listing all the previously searched terms.

Google is trying out similar icons for sitelinks. Basically, it’s supposed to make searching easier and lets you know which pages on a site that you’ve already visited.

Chatter on Twitter

Some SEO experts have noticed this trial icon in Google Search and have taken the discussion to Twitter.

SEO experts Greg Bernhardt and Mordy Oberstein discussed the icon test over a thread on Twitter. Though Mordy Oberstein noticed the test first, Greg Bernhardt raised an interesting point about the sitelinks.

It’s interesting that the visited link changes color, yet is being tested with the icon. Here’s The discussion between Oberstein and Berhardt online.

Previous Testing with Sitelinks

This isn’t the first time that Google’s played around with sitelink icons. From testing with images to other icons, Google is always trying to add something new here.

In 2017 many noticed the auto-generated sitelink icons. Here’s what digital marketing specialist Josh Leibner has to say.

Considering, Google is only testing these icons for the time being and we have yet to hear an official statement about these icons being fully added to Google Search.

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