Google Still Moving Over Sites to Mobile-First Indexing 5 Months After Deadline Google Still No Closer to Finishing Mobile-First Indexing, says Mueller

author image Written by: Nicole McCormick           Categories - In The News, SEO

After numerous delays and two years of waiting, Google is still no closer to completing the process of moving every website to mobile-first indexing, according to recent comments from John Mueller.

Google first announced that all websites across the globe would be moved over to mobile-first indexing back in July 2019. What this means is that Google would start crawling and indexing all sites moved over to mobile-first indexing based on how they appear on mobile devices.

By early 2020, Google anticipated that this process would be completed in September of that year. This deadline was later pushed back to March 2021.

In March, Search Engine Round Table reported that Google would soon finish migrating the last group of sites to mobile-first indexing.

Five months have since passed and Google has still not yet completed this process.

READ MORE: Google Announces Plans To Switch All Sites To Mobile-First Indexing

Now, John Mueller is speaking out on the matter, explaining that Google is “still working on it.”

Mueller didn’t provide an ETA for when we can expect the migration to be completed, but based on Google’s track record with this, we won’t be holding our breaths. We’ll keep you updated when Google announces that this process is, in fact, complete.

Nicole McCormick

Nicole is a wordsmith wizard, passionate about the written word and an avid storyteller who uses creatively crafted prose to help bring your brand’s story to the next level. A former journalist with writing credits in both local and national news publications and a few newspaper awards under her belt, Nicole now enjoys telling your stories and finding new and creative ways to create valuable content that resonates with audiences in the digital landscape.

Google’s Policy Center Update Makes It Easier For Publishers to Review and Monitor Policy Violations


This week, Google introduced us to their new update on the Policy center – the centralized hub to review and monitor policy violations and appeals which helps ensure publishers have the information they need to monetize their inventory and remain policy compliant.

With the new update, users are being introduced to the ability to report the number of ad requests affected by policy issues, as well as to the advanced filters for better understanding, prioritizing, and resolving issues.

What’s New?

The new update came with improved health summary and robust filtering among other things. The improved account health summary provides a quick overview of the total number of sites and apps with issues, highlighting the issues that are a “Must Fix” – which will come in handy when prioritizing the issues that need attention. You can also see the impact on ads serving for any page where ads have been disabled or restricted.

With the new Robust filtering option, you can now filter the tables using single or multiple columns – like all issues reported that are a “must Fix”. You can also download a list of issues as a CSV file. Issues across sites and apps are now a part of a single issue table and there is a new aggregate column introduced – “Ad requests – last 7 days” – that helps publishers understand the impact of each issue and prioritize them accordingly.

What’s Next?

Google says more changes are on the way, which means more ways to solve issues faster. One of them should be the ability to take screenshots of issues in the Policy center –  that should help you exactly where the issue is and give you the context to fix it quickly.

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Google Updates Its Guidelines for Search Quality Raters


Google has finally updated its Search Quality Raters guidelines this week after a year without any updates.

For those who are unfamiliar, Google’s Search Quality Raters Guidelines offer insight into how Google assesses the quality of online content.

The last update took place on October 14, 2020, and was 175 pages. The latest update saw three of those pages removed, reducing the document to 172 pages. However, according to Search Engine Round Table, 3,635 changes were made – 807 replacements, 812 insertions, and 356 deletions.

Here is a quick summary of what was changed:

  • The definition of the YMYL subcategory ‘Groups of people’ has been expanded

  • Direction on how to research reputation information for websites and content creators has been revised

  • The ‘Lowest Page Quality’ section has been restructured, updated, reorganized, and refreshed

  • The definition of ‘Upsetting-Offensive’ has been simplified and redundancy in the Lowest Page Quality section has been removed

  • Other minor changes have been made throughout the document, such as updated screenshots and URLs, wording, and examples for consistency removed outdated examples and fixed typos.

Here’s what the ‘Groups of people’ section looks like now: 

“Information about or claims related to groups of people, including but not limited to those grouped on the basis of age, caste, disability, ethnicity, gender identity and expression, immigration status, nationality, race, religion, sex/gender, sexual orientation, veteran status, victims of a major violent event and their kin, or any other characteristic that is associated with systemic discrimination or marginalization.”

Along with reporting from Barry Schwartz of Search Engine Round Table, SEO consultant Glenn Gabe also took to Twitter to share some of his insights on the new document.

Check it out below:


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